Question 1

What is the primary role of The News Guy in a press release strategy?

Accepted Answer

The primary role of The News Guy in a press release strategy is to craft and distribute compelling news releases that effectively communicate key messages and updates about the brand to media outlets and the public.

Question 2

How does The News Guy contribute to reputation management for a brand?

Accepted Answer

The News Guy contributes to reputation management by monitoring media coverage, addressing negative publicity swiftly, and ensuring consistent messaging across all communications to maintain and enhance the brands image.

Question 3

What skills are essential for The News Guy when handling brand communication?

Accepted Answer

Essential skills for The News Guy include excellent writing and editing abilities, strategic thinking, strong media relationships, crisis communication expertise, and an understanding of digital media platforms.

Question 4

How can The News Guy measure the success of a press release campaign?

Accepted Answer

Success can be measured by analyzing metrics such as media pick-up rates, audience reach, engagement levels on social media platforms, website traffic generated from the release, and overall impact on brand perception.

Question 5

In what ways can The News Guy ensure that a press release aligns with the brand's values and goals?

Accepted Answer

By collaborating closely with internal teams to understand core objectives, maintaining consistency in tone and messaging that reflects the brands values, and integrating feedback from stakeholders into final drafts.

Question 6

Which Package Should I Get?

Accepted Answer

The choice depends on your goals. For Building Brand Authority, our Standard Package with add-ons like APNews or Digital Journal works well. For Reputation Management, the Premium Package provides maximum exposure on high-authority sites. Service-based businesses benefit from our Standard or Premium packages, while product-based businesses see great results with Standard plus APNews and Benzinga add-ons. Local businesses should use the Standard Package with US States Distribution for maximum local impact.

Question 7

Are There Niches You CAN NOT Work With?

Accepted Answer

We do not work with: sexually explicit/adult content, gambling, loans, racial issues, political opinions, religious opinions, sex-related services, escort services, adult products, scams, health claims or supplements, pharmaceuticals, firearms, free movie streaming sites, game hacking, or CBD/hemp/marijuana products.

Question 8

Does Your Price Include A Written Press Release?

Accepted Answer

Yes, all our packages come with a fully optimized, 600+ word, written press release. We don't publish until you approve of the press release draft.

Question 9

How Long Will My Press Release Live?

Accepted Answer

News sites tend to purge old and irrelevant news from time to time. To stay relevant active news sites purge releases as fast as 3-4 months. Press releases are different from PBNs. This is why we recommend a release every 30-45 days.

Question 10

Can I embed MAPs in the PR?

Accepted Answer

Yes, you can. Our service allows GBP MAP embeds as well as up to three images!

Question 11

How Many News Sites Do You Guarantee?

Accepted Answer

Your release will be distributed to 300-700+ news sites depending on your package. While our distribution list is constantly optimized to ensure the highest quality outlets, you're guaranteed a minimum of 300 legitimate news site pickups with detailed reporting.

Question 12

How Many PR's Can I Order?

Accepted Answer

The skies the limit! If you have a large number of PR's that you would like to order – contact me to arrange special pricing (bulk orders start at 10 or more)

Question 13

Can You Guarantee Page 1 Ranking or any Ranking movement?

Accepted Answer

Press releases are a powerful component of a comprehensive SEO strategy. While we can't guarantee specific ranking movements (no one can legitimately guarantee rankings), our clients typically see improved visibility when press releases are combined with on-page optimization and ongoing SEO efforts. That's why 80% of our clients order releases monthly.

- Chagrin Falls -

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