Generated by All in One SEO Pro v5.0.1.1, this is an llms-full.txt file, used by LLMs to index the site. # Press Release Services Press Release Distribution Services ## Posts ### [Press Release vs. Guest Post: Choosing the Right Earned Media Strategy](https://thenewsguy.com/press-release-vs-guest-post-earned-media/) **Published:** September 3, 2026 **Author:** Press Release Services **Excerpt:** Discover how combining podcasts with press releases creates authority signals, AI citations, and lasting search visibility. Learn the SCAN framework for optimized press releases. **Content:** ## Introduction You have a story worth promoting, but where should it go: across hundreds of news outlets or onto one highly relevant industry publication? Both can generate attention, links, and valuable exposure, but they do not accomplish those goals in the same way. A press release is designed to distribute news broadly across media and news channels, while a guest post places your expertise and brand directly in front of a more targeted audience on a specific publication. The better choice depends on what you are trying to accomplish. If the priority is rapid visibility, broad coverage, and distributed signals around a new announcement, a press release may provide the reach you need. If the goal is building topical authority, earning a high-value backlink, and establishing thought leadership within a particular industry, a guest post may be the stronger investment. [The News Guy](https://www.linkedin.com/showcase/the-news-guy/) approaches these tactics as complementary earned media tools rather than competing formats. Understanding what each one does best makes it easier to decide where your budget, time, and effort will have the greatest impact. ## **Key Takeaways** - Press releases provide broad, fast distribution and can create multiple opportunities for citations around a newsworthy announcement. - Guest posts provide more targeted exposure, typically with greater emphasis on authorship, topical relevance, and high-value backlinks. - Press releases are generally better suited to rapid visibility and distributed entity signals, while guest posts are better suited to thought leadership and targeted authority. - Budget, timeline, audience, link quality, and the intended business outcome should all factor into the decision. - The two strategies can work together, particularly when a major announcement needs both broad visibility and deeper authority. - Before choosing an earned media tactic, define the outcome you want and how you will measure whether the investment produced it. If you’re considering a press release as part of a larger search visibility strategy, it is also worth understanding how the announcement can be supported after publication. A[ Google Entity Stack can connect supporting Google properties around a press release](https://thenewsguy.com/google-entity-stack-press-releases/), creating additional context around the brand, announcement, and priority page. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ## Press Releases and Guest Posts Serve Different Purposes ![Press Release vs Guest Post Choosing the Right Earned Media Strategy](https://thenewsguy.com/wp-content/uploads/2026/09/Press-Release-vs-Guest-Post-Choosing-the-Right-Earned-Media-Strategy-1024x768.webp "Press Release vs Guest Post Choosing the Right Earned Media Strategy - Press Release Services - Press Release Services") A press release and a guest post can both contribute to an earned media strategy, but treating them as interchangeable can lead to poorly allocated resources. A press release is fundamentally a news distribution tool. It is built around an announcement and can be distributed across a large network of media and news outlets, giving the story broad exposure within a relatively short period. Because the same announcement can appear across multiple publications, it can also create a range of indexed pages and citation points associated with the brand and its news. A guest post works differently. Instead of distributing one announcement across many outlets, it places a specific piece of expertise on one publication that already has an established audience and topical relevance. The value comes from the quality and context of the placement, including the publication’s authority, the relevance of its audience, the author’s credibility, and the backlink pointing to the business. The distinction is therefore less about which tactic is universally better and more about which type of visibility the campaign actually needs. ## **Press Release vs Guest Post at a Glance** **Factor** **Press Release** **Guest Post** **Speed** Typically fast, with distribution occurring within days Slower because pitching, writing, approval, and editorial schedules can take time **Reach** Broad distribution across multiple outlets Targeted exposure on a specific publication **Primary Strength** News distribution, broad visibility, and citation coverage Thought leadership, topical authority, and targeted backlinks **Links** Can generate multiple references and citation points across distributed coverage Often provides a focused backlink from the publishing site **Audience** Broad and varied More specific to the publication’s niche and readership **Cost** Often available through predictable packages Can vary considerably based on the publication and placement **Best Fit** Launches, announcements, milestones, and reputation campaigns Thought leadership, topical relevance, referral traffic, and authority building The comparison makes one thing clear: the tactics are designed around different strengths, so the decision should begin with the desired outcome rather than the format itself. ## **When a Press Release Makes More Sense** A press release is particularly useful when the business has something genuinely newsworthy to announce and wants that information distributed quickly across multiple channels. Product launches are a common example. A new software product, service, partnership, funding milestone, expansion, or major company announcement can benefit from being published as news rather than as a single article on the company’s own website. The distribution model also creates a different type of visibility from a guest post. Instead of relying on one publication to expose the story to its audience, a press release can produce multiple published references to the same announcement. Those references can provide additional opportunities for people and systems to encounter the company’s name, product, announcement, and other relevant information. This can be particularly useful when the goal is to establish or reinforce a brand entity around a significant announcement. A press release can also be valuable when timing matters. A launch announcement that needs to reach the market quickly may benefit from a distribution strategy that can put the news in front of multiple outlets within a short window rather than waiting for individual editorial pitches to be accepted. ## **When a Guest Post Makes More Sense** Guest posts are better suited to situations where the primary objective is depth rather than distribution. A well-placed article on a respected industry publication can associate a company or author with a specific subject while reaching an audience that is already interested in that topic. Instead of simply announcing that a business exists or that something has happened, the article can demonstrate expertise by explaining a problem, analyzing an industry trend, or offering a useful perspective. The backlink can also be valuable when it comes from a relevant, authoritative publication and points to a strategically important page. Because the link exists within an article written for a specific audience, it can also generate qualified referral traffic rather than functioning solely as an SEO signal. Authorship provides another advantage. A guest post can establish the person behind the company as a knowledgeable voice in the industry, particularly when the publication has credibility within the niche. For businesses focused on thought leadership, topical authority, and sustained organic growth, that depth can be more valuable than broad distribution. ## **Speed vs Depth** One of the clearest differences between the two tactics is the amount of time required to execute them. A press release can generally move from writing to distribution much faster because the primary process involves preparing the announcement and submitting it through the selected distribution network. Guest posts require a different workflow. The business may need to identify relevant publications, research editorial requirements, develop a pitch, wait for a response, write the article, make revisions, and go through the publication’s approval process. Even when a placement is secured, publication depends on the site’s editorial calendar. That additional time is not necessarily a disadvantage. It reflects the different value of the tactic. A press release prioritizes speed and distribution, while a guest post prioritizes editorial placement and audience relevance. The right choice depends on whether the campaign needs immediate visibility or is designed to build authority over a longer period. ## **Reach vs Relevance** The same distinction appears when comparing audience reach. Press releases are built to distribute information widely. A single announcement may appear across numerous news and media outlets, creating a broad collection of references to the story. Guest posts generally reach fewer people through a single publication, but those readers can be much more relevant to the business. A cybersecurity company contributing an article to a respected cybersecurity publication, for example, is reaching an audience that already has an interest in the subject. This creates an important tradeoff. More exposure does not automatically mean more relevant exposure, and a highly relevant audience does not necessarily provide the same distribution scale as a press release. The campaign objective should determine which type of reach matters more. ## **Citation Coverage vs High-Value Backlinks** The difference also extends to links. A press release can generate multiple published references as the announcement is distributed across different outlets. These references can create a broader citation footprint around the company and its news, which can be useful when the objective includes brand visibility and entity recognition. Guest posts typically take the opposite approach by concentrating the value into a smaller number of more targeted placements. A strong guest post can earn a backlink from a relevant publication, provide referral traffic, and strengthen the topical relationship between the linked page and the subject being discussed. This is why counting links alone can be misleading. Ten references generated through broad news distribution and one highly relevant editorial backlink are not necessarily accomplishing the same thing. The more useful question is what each link or citation contributes to the campaign. ## **Two Different Campaign Scenarios** Consider a software company preparing to launch a new platform. If the primary objective is to announce the product quickly and create broad awareness around the launch, a press release provides a natural starting point. The announcement can be distributed across multiple outlets, creating a collection of published references that establish the product, company, and launch as a news event. Now consider the same company several months later, when the goal is to build authority around the problem the software solves. A guest post on a respected technology or industry publication could be more useful. Instead of simply announcing the product, the company can publish an expert article explaining the underlying problem, sharing original insights, and linking readers to a relevant product or service page. The first campaign is primarily about **getting the news out**. The second is about **building authority around the subject**. Both can support the same business, but they solve different marketing problems. ## **Choosing Based on Your Primary Goal** ![Two people sit at a small cafe table, one writing in a notebook while the other types on a laptop nearby.](https://thenewsguy.com/wp-content/uploads/2026/09/Press-Release-vs-Guest-Post-Choosing-the-Right-Earned-Media-Strategy-3-1024x768.webp "Press Release vs Guest Post Choosing the Right Earned Media Strategy 3 - Press Release Services - Press Release Services") The easiest way to decide between a press release and a guest post is to start with the outcome rather than the tactic. ### **Goal: Rapid Visibility and Distributed Coverage** If the objective is to get a major announcement in front of as many relevant outlets as possible within a short period, a press release is generally the better fit. The format is designed for news distribution, making it particularly useful for launches, funding announcements, partnerships, expansions, awards, and other developments that have a legitimate news angle. ### **Goal: AI and Entity Visibility** When the objective includes strengthening the amount of information and citation coverage surrounding a significant announcement, press releases can provide broader distributed signals. The announcement can appear across multiple outlets, creating additional indexed references to the company and its news. For businesses already thinking about how press releases contribute to a broader entity strategy, those references can become one component of a larger digital footprint. ### **Goal: Topical Authority** If the primary objective is to demonstrate expertise within a specific subject, a guest post is often better suited to the task. The format allows the author to explore a topic in greater depth, provide original analysis, and establish a connection between the author, company, and subject matter. ### **Goal: High-Value Backlinks and Referral Traffic** Guest posts can provide a more focused opportunity to earn backlinks from relevant publications. When the placement reaches the right audience, the link can also generate referral traffic from people who are already interested in the subject. The quality and relevance of the publication therefore become particularly important. ## **What About Budget?** Budget should be considered alongside the expected outcome rather than treated as a simple price comparison. Press release packages are often easier to forecast because distribution services typically offer defined packages based on the level of reach and service provided. This can make them attractive when a business needs predictable costs and broad distribution. Guest post costs can vary considerably depending on the publication, the difficulty of securing the placement, the writing requirements, and whether the opportunity involves paid placement or an editorial contribution. A smaller budget does not automatically make one tactic better than the other. It makes the campaign’s objective more important because every dollar needs to be connected to a measurable outcome. ## **Six Questions to Ask Before Spending Your Earned Media Budget** Before choosing either tactic, answer six questions. ### **1. What is the primary goal?** Are you trying to generate broad coverage, earn backlinks, drive referral traffic, establish thought leadership, increase brand searches, or support a specific announcement? The answer should determine the tactic rather than the other way around. ### **2. How quickly do you need results?** If the campaign is tied to a launch date or time-sensitive announcement, speed may be a deciding factor. If the goal is long-term authority, a slower editorial process may be acceptable. ### **3. Which publications matter to your audience?** A large number of placements is not necessarily more valuable than one highly relevant publication. Consider where your customers, industry peers, journalists, and other important audiences actually consume information. ### **4. Will the placement include a link to a strategic page?** For guest posts in particular, understand whether the publication allows a backlink, where it can point, and whether the link provides meaningful value to the campaign. ### **5. How will you measure success?** Define the metrics before spending the budget. Depending on the objective, these might include brand search volume, referral traffic, indexed coverage, backlinks, rankings, leads, or conversions. ### **6. What happens after the attention arrives?** Visibility only becomes valuable when there is something for that attention to lead to. Make sure the website, landing page, offer, or sales process is ready to convert the interest generated by the campaign. These questions help prevent a common mistake in earned media: choosing a tactic because it sounds valuable without first defining what success actually looks like. ## **Why the Best Strategy May Include Both** Choosing between a press release and a guest post does not always mean choosing one permanently. The two formats can work together when a campaign has both a news distribution objective and a long-term authority objective. A product launch, for example, could begin with a press release that establishes the announcement and distributes the news broadly. The business could then publish guest posts that explore the industry problem behind the product, provide expert commentary, and direct relevant readers toward the company’s solution. The roles remain distinct, but the strategies reinforce one another. The press release creates broad awareness and distributed coverage, while guest posts provide deeper topical context, targeted audiences, and authoritative backlinks. When coordinated around the same campaign, they can create a more comprehensive earned media strategy than either tactic could provide alone. ## **Press Release or Guest Post: Which Comes First?** If the business has a genuinely newsworthy announcement that needs immediate distribution, a press release is a logical starting point. Once the announcement is established, guest posts can provide additional opportunities to explore the subject in greater depth and reach audiences that matter to the business. If there is no significant announcement but the company has strong expertise to share, a guest post may make more sense as the initial investment. The important distinction is that a press release needs a news angle, while a guest post needs a valuable editorial angle. Trying to force an announcement into a guest post or turning a non-newsworthy topic into a press release can weaken the result. ## **Earned Media Should Follow the Business Objective** ![Person typing on a laptop at a wooden desk with a smartphone, glasses, coffee cup, and an open notebook nearby.](https://thenewsguy.com/wp-content/uploads/2026/09/Press-Release-vs-Guest-Post-Choosing-the-Right-Earned-Media-Strategy-2-1024x768.webp "Press Release vs Guest Post Choosing the Right Earned Media Strategy 2 - Press Release Services - Press Release Services") There is no universal winner between press releases and guest posts because the two formats are built to accomplish different things. Press releases are particularly useful for **speed, broad distribution, news visibility, and distributed citation opportunities**. Guest posts are particularly useful for **targeted exposure, thought leadership, topical authority, and high-value backlinks**. The decision becomes much easier once the campaign has a defined objective, timeline, audience, budget, and measurement plan. Rather than asking which tactic is better, ask which type of visibility the business needs right now. For businesses using press releases as part of a broader search strategy, distribution can also be supported with additional entity-focused tactics. A Google Entity Stack can surround a press release with connected Google properties, giving the announcement additional context and creating a broader digital footprint around the brand and its news. ## **Choosing the Right Earned Media Strategy** Press releases and guest posts are both valuable earned media tools, but their value comes from different strengths. A press release can distribute a newsworthy announcement quickly across multiple outlets, creating broad visibility and additional citation opportunities, while a guest post can establish expertise on a relevant publication and generate a more targeted backlink and referral opportunity. The right choice depends on the campaign’s objective. Businesses looking for rapid coverage and distributed visibility may benefit more from a press release, while those focused on topical authority, thought leadership, and targeted backlinks may find greater value in guest posts. In many cases, the strongest strategy is not choosing between the two, but sequencing them around the same business goal. A press release can establish the news and create broad awareness, while guest posts can continue the conversation by providing deeper expertise and reaching more targeted audiences. If you’re still deciding how to build visibility across search and AI, download the free guide,[ **How To Get Your Brand Featured in AI Overviews**](https://portal.38digitalmarket.com/54049/aio-ebook-sign-up), for practical strategies you can apply to your own content and earned media efforts. Once you have a clearer picture of where your brand can improve, you can also[ schedule a free 15-minute consultation](https://calendly.com/38dm/press-release-consultation) to discuss which combination of press releases, guest posts, and other strategies best fits your goals and budget. ## **Frequently Asked Questions** ### **What is the difference between a press release and a guest post?** A press release is primarily a news distribution format designed to communicate a specific announcement across media and news channels. A guest post is an editorial article published on another website that provides an opportunity to demonstrate expertise, reach a targeted audience, and potentially earn a backlink. ### **Are press releases good for SEO?** Press releases can contribute to search visibility by distributing information about a company, product, service, or announcement across multiple outlets. Their value extends beyond individual backlinks because distributed coverage can create additional references and citation opportunities around the brand and its news. ### **Are guest posts good for SEO?** Guest posts can support SEO when they are published on relevant, authoritative websites and provide useful content for the publication’s audience. A well-placed guest post can also provide a contextual backlink and generate relevant referral traffic. ### **Which is better for AI visibility: a press release or guest post?** The answer depends on the type of visibility being pursued. Press releases can provide broad distributed coverage and multiple references around a newsworthy announcement, while guest posts can provide deeper topical context and authoritative coverage on specific subjects. ### **Which is faster, a press release or a guest post?** Press releases are generally faster because they can be prepared and distributed through established distribution channels within a relatively short timeframe. Guest posts often require pitching, editorial approval, writing, revisions, and publication scheduling, which can make the process considerably longer. ### **Should a business use both press releases and guest posts?** They can be effective together when they serve different roles within the same campaign. A press release can distribute a major announcement broadly, while guest posts can build deeper topical authority, reach specific audiences, and support strategic pages through relevant editorial coverage. ### **How should I decide which earned media strategy to use?** Start with the business objective. Consider whether you need broad coverage, rapid visibility, targeted referral traffic, thought leadership, backlinks, or support for a specific announcement. Then evaluate the timeline, audience, budget, publication opportunities, and metrics you will use to measure the result. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [How Cloud Site Stacks Amplify Press Release Impact for SEO and AI Visibility](https://thenewsguy.com/cloud-site-stacks-press-release-seo/) **Published:** September 3, 2026 **Author:** Press Release Services **Excerpt:** Discover how combining podcasts with press releases creates authority signals, AI citations, and lasting search visibility. Learn the SCAN framework for optimized press releases. **Content:** ## Introduction A press release can put a company’s news in front of a wide audience and generate valuable coverage across multiple outlets. But once the announcement has been published, there is another opportunity to build more search visibility around the story. A **cloud site stack** creates a distributed network of supporting HTML sites across multiple cloud platforms, with content built specifically around the press release’s keywords, themes, and overall angle. These sites are interconnected to create additional pathways between the announcement, related content, and the pages the business wants to support. [The News Guy](https://www.youtube.com/@RandyTheNewsGuy) uses cloud site stacks as a press release amplification strategy, combining SEO-focused content, distributed cloud hosting, strategic interlinking, and indexing to build a broader search ecosystem around the original announcement. The idea is straightforward: a press release gets the news distributed, while a cloud site stack gives that news additional supporting pages and connections that can help search engines and AI systems better understand the topic and the business behind it. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ## **Key Takeaways** - A cloud site stack creates multiple SEO-focused HTML sites around the themes and keywords of a press release. - The sites are distributed across multiple cloud hosting platforms to create additional indexable pages around the campaign. - A wheel-and-spoke interlinking structure connects the supporting pages and directs relevant links toward the press release and priority landing page. - News-site links from the original press release distribution can be incorporated into the cloud sites through iFrames. - Proactive indexing helps search engines discover the supporting pages and signals more quickly. - Cloud site stacks are designed to expand the reach and search value of a press release rather than replace the original announcement. If you’re looking at the broader role of press releases in search visibility,[ understanding how a Google Entity Stack can add context around an announcement](https://thenewsguy.com/google-entity-stack-press-releases/) provides another layer to the strategy. A cloud site stack approaches the same goal from a different direction, using distributed websites and interconnected content to amplify the original news. ## **What Is a Cloud Site Stack?** A cloud site stack is a collection of HTML websites hosted across multiple cloud platforms and built around a common subject, business, product, service, or announcement. Rather than creating unrelated websites, the stack uses content specifically developed around the press release’s keywords and angle. The individual pages are then connected through an intentional linking structure so they work together as part of the same campaign. This creates a broader search ecosystem around the original announcement. The strategy is designed to increase the number of relevant pages associated with the campaign while creating additional links and content signals that support the original news. ## **Why Add a Cloud Site Stack to a Press Release?** ![Two women collaborate at a table with a laptop in a plant-filled workspace, discussing something.](https://thenewsguy.com/wp-content/uploads/2026/09/How-Cloud-Site-Stacks-Amplify-Press-Release-Impact-for-SEO-and-AI-Visibility-3-1024x576.webp "How Cloud Site Stacks Amplify Press Release Impact for SEO and AI Visibility 3 - Press Release Services - Press Release Services") A press release provides the foundation for the campaign. It establishes the news, identifies the company involved, and distributes the announcement across news and media outlets. A cloud site stack builds on that foundation. Instead of allowing the press release to remain a single piece of content surrounded by external coverage, the stack creates additional SEO-focused pages around the same announcement. Those pages can target related keywords and reinforce the themes already established in the release. The result is a larger content ecosystem supporting the same story. This can be particularly useful when the announcement is important enough to justify building search equity around it rather than relying solely on the initial publication and distribution cycle. ## **Building SEO-Focused Cloud Pages** The cloud site stack process begins by developing HTML websites with content tailored specifically to the press release. The content is built around the announcement’s keywords, subject matter, and angle rather than using generic pages that could apply to any campaign. For example, a product launch may generate supporting pages focused on the product category, features, applications, industry problems, and related search terms. A reputation campaign may use pages that reinforce important information about the business, its services, locations, or other relevant topics. Each page contributes another searchable asset to the campaign while remaining connected to the same underlying subject. This creates more opportunities for search engines to discover relevant information associated with the announcement. ## **The Wheel-and-Spoke Interlinking Strategy** ![Man working on a laptop with a design dashboard visible on screen, using a stylus at a bright desk with a tablet and phone nearby.](https://thenewsguy.com/wp-content/uploads/2026/09/How-Cloud-Site-Stacks-Amplify-Press-Release-Impact-for-SEO-and-AI-Visibility-1024x768.webp "How Cloud Site Stacks Amplify Press Release Impact for SEO and AI Visibility - Press Release Services - Press Release Services") The pages in a cloud site stack are not designed to operate independently. A **wheel-and-spoke interlinking strategy** connects the supporting pages so that they reinforce one another while directing relevant links toward the central targets of the campaign. The individual cloud pages function as the spokes, while the central announcement or priority landing page functions as the hub. Relevant pages can link to other supporting content and ultimately connect back to the press release and the business’s preferred destination. This structure gives the campaign a more organized architecture than a collection of unrelated pages and allows the different cloud properties to work together. ## **Connecting the Cloud Stack to Press Release Coverage** The original press release contains links to the news sites where the announcement has been distributed. Those links can become part of the broader cloud site stack. The cloud pages can incorporate the news-site links through **iFrames**, creating a connection between the original media coverage and the supporting cloud environment. This bridges two parts of the campaign: the external distribution generated by the press release and the cloud-hosted content built specifically to amplify it. The result is a network in which the original news, its media coverage, the supporting cloud pages, and the business’s priority landing page can all be connected within the broader campaign. ## **More Pages, More Search Opportunities** One of the primary advantages of a cloud site stack is the number of searchable pages it can create around a single announcement. A traditional press release may generate coverage across multiple outlets, but those placements are largely controlled by the distribution network. A cloud stack adds another layer of pages that are specifically developed around the campaign’s target keywords and subject matter. This increases the amount of content available for search engines to crawl and potentially index. It also gives the campaign more opportunities to establish relevance around related keywords instead of relying on one press release to address every possible search query. The objective is not simply to create more pages. The pages are designed to work together around the same campaign so that quantity is supported by topical relevance and structure. ## **The Role of Backlinks and Authority** Cloud site stacks are also designed to create additional backlink opportunities within the supporting network. As the pages interlink and connect to the press release, news coverage, and priority landing page, the campaign develops a broader link structure around the original announcement. The strategy is intended to strengthen the authority associated with the target pages while giving search engines additional pathways through which they can discover related content. This is where the cloud site stack differs from simply publishing a collection of standalone pages. The links are structured to make the individual assets function as part of one larger campaign. ## **Indexing the Cloud Site Stack** Creating the pages is only one part of the process. Search engines also need to discover and crawl those pages. For this reason, the cloud site stack service includes a proactive indexing process designed to encourage Google and other search engines to find the newly created content more quickly. The combination of multiple cloud-hosted pages, internal links, and indexing efforts creates a broader discovery network around the campaign. Faster discovery can be particularly useful when the announcement is tied to a product launch, reputation campaign, or another time-sensitive initiative where businesses want their supporting search assets available as quickly as possible. Indexing does not guarantee rankings, but it allows the supporting pages to enter the search engine’s index and become eligible to compete for relevant searches. ## **From Press Release to Cloud-Backed SEO Wheel** A traditional press release campaign generally focuses on distribution and initial exposure. Adding a cloud site stack creates what The News Guy describes as a **cloud-backed SEO wheel**, where the original announcement sits within a larger network of supporting content, links, and cloud-hosted pages. The process follows a straightforward sequence: **Press release → cloud content → interconnected pages → indexing → broader search visibility** The press release establishes the news. The cloud stack expands the content surrounding it. Interlinking connects the supporting pages, while indexing helps search engines discover the resulting network. This gives the original announcement a larger search ecosystem to work within rather than leaving it as a standalone publication. ## **How Cloud Site Stacks Support AI Visibility** Search visibility is no longer limited to traditional search results. AI-powered platforms are also retrieving information from across the web when generating answers and recommendations. That makes the organization of information increasingly important. A cloud site stack creates additional pages around the same announcement, keywords, entities, and topics, giving search engines and AI systems more information from which to understand the campaign. The goal is not to guarantee that an AI system will cite a particular cloud page. Instead, the strategy creates a larger and more connected information environment around the announcement that can support discovery across both traditional search and AI-driven search experiences. When the content, links, and entities consistently reinforce the same story, the campaign has more opportunities to establish relevance around its target subject. ## **Cloud Site Stacks vs. Link Farms** A cloud site stack is not intended to function as a collection of low-quality pages created solely to generate links. The strategy described by The News Guy emphasizes **SEO-optimized content, targeted keywords, and sophisticated interlinking**. The pages are built around the actual press release and its campaign objectives rather than being generic sites with unrelated content. That distinction matters because the value of a supporting network depends on how relevant and useful the content is to the campaign. The goal is to create a connected ecosystem that reinforces the announcement, not simply to increase the number of URLs or backlinks associated with a business. ## **When Is a Cloud Site Stack Most Useful?** ![Central stack of white papers connected by thin lines to multiple glass platforms topped with white clouds, illustrating cloud computing networking.](https://thenewsguy.com/wp-content/uploads/2026/09/How-Cloud-Site-Stacks-Amplify-Press-Release-Impact-for-SEO-and-AI-Visibility-2-1024x768.webp "How Cloud Site Stacks Amplify Press Release Impact for SEO and AI Visibility 2 - Press Release Services - Press Release Services") Cloud site stacks are particularly suited to campaigns where a business wants to build search visibility around an important announcement beyond the initial news cycle. ### **Product Launches** A product launch can generate multiple search opportunities around features, applications, use cases, industry terms, and related topics. A cloud stack can provide supporting pages that target these themes while connecting them back to the original announcement. ### **Reputation Management** Reputation campaigns often require consistent information to remain visible over time. A connected cloud ecosystem can provide additional pages that reinforce important information about the company and its story. ### **Major Company Announcements** Funding announcements, partnerships, expansions, awards, and other significant developments can benefit from additional search assets when the business wants the announcement to remain visible beyond the initial distribution period. ### **Long-Term Search Equity** Some announcements are designed to generate attention for a few days. Others represent developments that a company wants associated with its brand for months or years. A cloud site stack is particularly relevant when the goal is to build a longer-lived search footprint around the announcement rather than relying on a short-term spike in attention. ## **How the Cloud Site Stack Process Works** The process begins with the press release and builds outward from there. ### **Step 1: Launch the Press Release** The announcement is written and distributed through the appropriate news and media channels. This creates the initial news coverage and the external links associated with the campaign. ### **Step 2: Build the Cloud Site Stack** Multiple cloud-hosted HTML sites are created with content specifically tailored to the press release’s keywords, themes, and angle. ### **Step 3: Connect the Pages** The supporting pages are organized through a wheel-and-spoke interlinking strategy. Relevant pages connect with one another while linking back to the press release and preferred landing page. ### **Step 4: Incorporate News-Site Links** The links to the news sites generated through the press release distribution are incorporated into the supporting cloud sites, including through iFrame implementations where appropriate. ### **Step 5: Index the Supporting Assets** A proactive indexing process is used to encourage search engines to discover the newly created pages and their connections. Together, these steps transform the press release from a standalone publication into the center of a broader SEO-focused network. ## **Building a Longer-Lived Search Asset** The value of a press release does not necessarily end when the initial news cycle slows down. The announcement can continue to be discovered through search, while the supporting cloud pages can provide additional content and links around the same subject. This creates a longer-lived digital footprint that can continue supporting the original campaign after its initial publication. For a product launch, that may mean maintaining search visibility around the product beyond launch week. For a reputation campaign, it can mean continuing to reinforce important information about the company. For a major announcement, it can provide additional context that remains relevant as the business moves forward. The cloud stack gives the campaign more assets to work with rather than relying entirely on the original release. ## **Cloud Site Stacks as a Press Release Add-On** A cloud site stack is not a replacement for press release distribution. It is an **add-on designed to amplify the work already being done by the release**. The press release gets the news into the media ecosystem. The cloud stack creates additional search-focused assets around that news. That makes the two strategies complementary. The release provides the announcement and initial distribution, while the cloud stack expands the supporting content, links, and search opportunities surrounding it. For businesses investing in significant announcements, this combination can provide a more comprehensive approach to building visibility than relying on distribution alone. ## **Amplifying the Value of Your Press Release** ![Four coworkers sit around a wooden table, reviewing printed papers and discussing together, with coffee mugs on the table.](https://thenewsguy.com/wp-content/uploads/2026/09/How-Cloud-Site-Stacks-Amplify-Press-Release-Impact-for-SEO-and-AI-Visibility-4-1024x683.webp "How Cloud Site Stacks Amplify Press Release Impact for SEO and AI Visibility - Press Release Services - Press Release Services") A cloud site stack can extend the impact of a press release by creating a distributed network of SEO-focused pages around the announcement. Through cloud-hosted HTML sites, targeted content, wheel-and-spoke interlinking, news-site links, and proactive indexing, the strategy creates additional search assets that support the original news. The objective is not simply to produce more pages or links. It is to build a connected ecosystem in which the press release, media coverage, supporting content, and business website reinforce the same campaign and its most important search themes. A Google Entity Stack can approach the same goal through a different set of properties, creating additional context around the brand and announcement through connected Google assets. Guest posts can add another layer of targeted authority and backlinks, particularly when the goal is topical depth and referral traffic. Together, these strategies demonstrate that press release visibility can extend beyond distribution. The announcement can become the foundation for a broader search ecosystem that supports the brand across traditional search and AI-powered discovery. If you’re building a larger search strategy around an important announcement, download the free guide,[ **How To Get Your Brand Featured in AI Overviews**](https://portal.38digitalmarket.com/54049/aio-ebook-sign-up), for additional strategies to improve how your brand is discovered and referenced across AI-powered search. You can also[ schedule a free 15-minute consultation](https://calendly.com/38dm/press-release-consultation) to discuss whether a cloud site stack, press release, or combination of search strategies makes sense for your campaign. ## **Frequently Asked Questions** ### **What is a cloud site stack?** A cloud site stack is a network of interconnected HTML websites hosted across multiple cloud platforms and built around a specific announcement, business, product, service, or campaign. The pages use SEO-focused content and strategic interlinking to create a broader search ecosystem around the target topic. ### **How does a cloud site stack amplify a press release?** The cloud stack creates additional pages around the press release’s keywords and themes, then connects those pages to the announcement, news-site coverage, and priority landing page. This creates more searchable content and links supporting the original campaign. ### **What is a wheel-and-spoke interlinking strategy?** A wheel-and-spoke structure organizes supporting pages around central campaign targets. The individual pages can link to related content while directing relevant links toward the press release and priority landing page, allowing the pages to function as a connected network. ### **How are press release news links used in a cloud site stack?** News-site links generated through press release distribution can be incorporated into the supporting cloud sites, including through iFrames. This creates a connection between the external media coverage and the cloud-hosted content built around the campaign. ### **Does a cloud site stack guarantee higher rankings?** No. A cloud site stack is designed to support search visibility by creating additional relevant content, links, and indexing opportunities, but rankings depend on many factors and cannot be guaranteed. ### **Can cloud site stacks help with AI search visibility?** They can support a broader information environment around a brand, announcement, and target topic by creating additional interconnected content. However, no cloud site stack can guarantee AI citations, AI Overview placements, or inclusion in generated answers. ### **Is a cloud site stack the same as a Google Entity Stack?** No. A Google Entity Stack uses connected Google-owned properties to reinforce relationships around a brand or announcement. A cloud site stack uses multiple cloud-hosted HTML sites with SEO-focused content and interlinking. The two approaches can complement each other. ### **When should a business consider a cloud site stack?** Cloud site stacks are particularly suited to product launches, reputation management, funding announcements, major company developments, and other campaigns where a business wants to build longer-term search visibility around important news. ### **Is a cloud site stack a replacement for a press release?** No. The press release remains the foundation of the campaign and provides the original news and distribution. The cloud site stack is an amplification layer designed to build additional search-focused content and connections around that announcement. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [Google Entity Stack: Turning Press Releases Into Search Signal Assets](https://thenewsguy.com/google-entity-stack-press-releases/) **Published:** August 14, 2026 **Author:** Press Release Services **Excerpt:** Discover how combining podcasts with press releases creates authority signals, AI citations, and lasting search visibility. Learn the SCAN framework for optimized press releases. **Content:** ## Introduction Publishing a press release gets your announcement into the world, but publication is only the beginning. Once the news is distributed, search engines and AI systems still need enough context to understand who published it, what the announcement is about, and how the information connects to the business behind it. Modern search is no longer limited to presenting a list of links. AI-powered platforms can retrieve information from multiple sources, connect related entities, and use those relationships when generating answers. A press release can provide an important piece of that information, but a single URL does not always provide the full context surrounding a brand or announcement. [The News Guy](https://www.facebook.com/RandyTheNewsGuy/) applies the **Google Entity Stack** approach to this idea, using a connected ecosystem of relevant Google properties to give a press release additional context. The strategy creates relationships between the announcement, the brand, and the page the business wants to promote, creating a broader signal package designed to support visibility across search engines and AI-powered search. ![Google Entity Stack Turning Press Releases Into Search Signal Assets](https://thenewsguy.com/wp-content/uploads/2026/08/Google-Entity-Stack-Turning-Press-Releases-Into-Search-Signal-Assets-3-1024x768.webp "Google Entity Stack Turning Press Releases Into Search Signal Assets - Press Release Services - Press Release Services") ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ## **Key Takeaways** - A Google Entity Stack connects supporting Google-owned properties to a press release, brand, and priority landing page. - The strategy can reinforce relationships between a company, its announcement, website, products or services, and relevant locations or dates. - The press release remains the source of the news, while the Entity Stack provides supporting context around the announcement. - The strongest stacks are built around a clear business message rather than around every available Google property. - An Entity Stack does not guarantee rankings, AI citations, or inclusion in Google AI Overviews; it is designed to support a stronger, more connected digital footprint. ## **What Is a Google Entity Stack?** A Google Entity Stack is a collection of connected Google properties built around a company’s news or announcement. Rather than allowing a press release to exist as a standalone piece of content, the strategy creates supporting assets that reinforce the same company, topic, announcement, and destination. Those assets can include Google Sites, Blogger, Google My Maps, Calendar, Docs, Slides, PDFs, Drawings, Images, Groups, and Forms. Each property can serve a different purpose, while the connections between them help provide additional information about the same entity and its news. The goal is not to copy and paste a press release across multiple Google properties. Instead, the supporting ecosystem should provide relevant information around the original announcement, with appropriate assets linking back to the press release, the brand, and a priority landing or conversion page. ## **Why a Press Release Alone May Not Be Enough** A press release contains many of the signals search engines and AI systems need, including company names, products, locations, dates, quotes, statistics, and other details about the announcement. When the release is properly structured, those details can also become easier for AI systems to retrieve and understand. Content structure, however, is only one part of the visibility equation. [Modern search increasingly involves AI systems retrieving information](https://thenewsguy.com/geo-vs-seo-ai-search/) and using it to construct direct answers. This creates a broader visibility opportunity for brands because the objective is no longer limited to appearing as a search result; the information itself can become part of an answer generated for a user. A Google Entity Stack supports this approach by giving the announcement additional context across connected properties, helping reinforce the relationships between the brand, the announcement, and other relevant information. ## **From One URL to a Connected Signal Package** ![From One URL to a Connected Signal Package](https://thenewsguy.com/wp-content/uploads/2026/08/Google-Entity-Stack-Turning-Press-Releases-Into-Search-Signal-Assets-1024x768.webp "From One URL to a Connected Signal Package - Press Release Services - Press Release Services") Consider what happens when a press release is published on its own. It contains the announcement, and distribution can place copies or references to that announcement across external sites, creating useful exposure while leaving the original release as the primary piece of content representing the story. A Google Entity Stack adds another layer by creating supporting assets around that announcement. A branded Google Site can provide an overview of the news, while a Blogger post can expand on the story from an editorial perspective. A Google Doc or PDF can contain supporting information, and a Slide presentation can reinforce key details in another format. When relevant, a calendar event can establish an important date, while a map can provide geographic context. These assets do not need to repeat the same information. Their purpose is to reinforce the same underlying entity and announcement from different, relevant angles, creating a more complete signal package than the press release could provide by itself. ## **The Google Properties Behind the Stack** The specific properties used can vary depending on the announcement and the information that needs to be reinforced. **Google Sites** can provide a branded destination that brings the announcement and supporting information together. **Blogger** can provide additional editorial context around the news, giving the announcement another format through which its topic and entities can be understood. **Google My Maps** can add geographic context when the announcement involves a specific location, service area, property, event, or market. **Google Calendar** can reinforce dates associated with launches, events, deadlines, or other time-sensitive announcements. **Google Docs, Slides, PDFs, and Drawings** can provide supporting materials that expand on the information contained in the original release. **Images, Groups, and Forms** can add additional supporting assets or engagement elements when they are relevant to the campaign. The point is not to use every available Google property simply because it exists. A stronger implementation uses the properties that make sense for the story and connects them around a consistent entity and business message. ## **How the Google Entity Stack Works** The process begins with the press release, which establishes the primary news, including what happened, which company is involved, what product or service is being discussed, and which details matter most. Once that foundation is established, supporting Google properties can be created around the same information. Each asset can then serve a specific role within the ecosystem. A Google Site might summarize the announcement, a supporting document could provide additional information, a presentation could explain the product or initiative, and a calendar entry could establish the relevant date. When location is important to the announcement, a map can provide another layer of geographic context. The connections between these assets are also important because relevant properties can link back to the press release, the company, and the priority page the business wants to support. This creates a connected network rather than a collection of unrelated pages. ## **Why Entity Relationships Matter** Search engines and AI systems need more than individual facts; they also need to understand how those facts relate to one another. A company name appearing on one page provides useful information, but consistently associating that company with its website, products, locations, announcements, and supporting content provides additional context about the entity being described. This is the underlying idea behind entity-based search. Rather than treating every page as an isolated document, search systems can connect information that appears to describe the same real-world entity, making it easier to understand what a business is, what it does, and what its announcement represents. A Google Entity Stack is designed to reinforce those relationships by connecting multiple supporting properties around the same announcement and brand. ## **The Press Release Still Comes First** The Entity Stack supports the press release by expanding the context surrounding the announcement and reinforcing the information that matters. The original release remains the source of the news, while the supporting properties provide additional information and connections around it. That also means the quality of the original release still matters. If an announcement is vague, inconsistent, or difficult to understand, adding more supporting pages does not automatically solve the underlying problem. A clear and well-structured release gives the supporting ecosystem a stronger foundation. For example, the **SCAN Framework** focuses on structuring press releases around four principles: Structured, Clear Focus, Authoritative Quotes, and Numerical Specificity. The framework’s three data blocks—the Lead Bias Payload, Key Data Cable, and Prompt Mimic FAQ—are designed to make important information easier for AI systems to understand, retrieve, and cite. The Google Entity Stack approaches the same visibility challenge from a different direction. SCAN focuses on **how the information is structured inside the release**, while the Entity Stack focuses on **the connected ecosystem surrounding that release**. ## **Structure and Amplification Work Together** This distinction becomes important when looking at a complete AI visibility strategy. A press release can be well structured but have little supporting context around the brand, while a business can have a large digital footprint but publish announcements that are difficult for AI systems to interpret. An[ AI-friendly press release structure](https://thenewsguy.com/scan-framework-ai-press-releases/) addresses the first part by making the announcement itself easier to parse and retrieve. A Google Entity Stack addresses the next layer by surrounding that announcement with connected supporting assets. Together, these approaches address both the information contained within the announcement and the broader ecosystem surrounding it. ## **Distribution Is Not the Same as Amplification** Press release distribution and entity stacking serve different purposes. Distribution focuses on getting the announcement published across media and news channels so that the story can reach journalists, readers, search engines, and other audiences; in other words, it answers the question, **where does the news appear?** Entity stacking focuses on what surrounds the announcement after it is published. By adding supporting properties and connections, it reinforces the company, the topic, and the destination associated with the news, answering a different question: **what additional context supports the news?** That distinction can be particularly useful for major announcements that a business expects to support visibility beyond the initial publication period. ## **When Is a Google Entity Stack Most Useful?** Not every announcement requires the same level of supporting infrastructure. A routine company update may not justify building an extensive ecosystem, while a major announcement can benefit from additional assets that continue reinforcing the story. Product launches are one example. A launch can have a dedicated Google Site, supporting product information, presentation materials, images, a launch date, and other relevant resources that connect back to the original announcement. Funding announcements can also benefit from additional context around the company, its milestone, and the information associated with the announcement. Reputation campaigns may similarly benefit from a connected collection of assets that reinforce the same brand narrative over time. The common factor is that the announcement has enough importance to justify creating a longer-lived digital footprint around it. ## **Building a Longer-Lived Asset** A press release often receives its strongest attention immediately after publication, but its usefulness does not necessarily end with the initial distribution period. The announcement can continue to be indexed, referenced, discovered through branded searches, and connected to other information about the company. A supporting ecosystem gives the original news additional assets that can remain available after the initial publication period. This can be particularly valuable when the announcement represents something the business wants associated with its brand for the long term. A product launch can remain relevant after launch week, a funding announcement can continue to represent an important company milestone, and a reputation campaign may require consistent reinforcement rather than a single publication. The Entity Stack is designed to help turn those announcements into longer-lived signal assets. ## **What the Google Entity Stack Does for AI Visibility** ![What the Google Entity Stack Does for AI Visibility](https://thenewsguy.com/wp-content/uploads/2026/08/Google-Entity-Stack-Turning-Press-Releases-Into-Search-Signal-Assets-2-1024x768.webp "What the Google Entity Stack Does for AI Visibility - Press Release Services - Press Release Services") There is no guarantee that a particular Google property will cause a brand to rank or appear in an AI-generated answer. The purpose is more practical: to create a stronger and more connected information environment around the announcement. AI systems can encounter the company’s name, website, announcement, location, product information, supporting documents, and other related details across multiple connected assets. This provides additional context from which systems can interpret the relationships between those pieces of information. The same principle applies to traditional search. The objective is not to manufacture rankings, but to create a clearer and more complete digital footprint that supports how search engines and AI systems interpret information about the brand. ## **From Announcement to Search Asset** A press release gets the news out, while a Google Entity Stack helps make that news part of a broader ecosystem. Instead of allowing the announcement to stand alone as another URL, the strategy connects it with supporting Google-owned properties that reinforce the company, the topic, and the destination that matters to the business. This makes the approach particularly useful when the goal is not simply to announce something, but to build a stronger and longer-lived digital footprint around the announcement. The process is straightforward: **launch the press release, then build the supporting Google Entity Stack around it.** The result is a connected signal package designed to support greater visibility across search and AI. ## **Building a Stronger Search Signal** A Google Entity Stack can give a press release more context than the announcement itself can provide. By connecting supporting Google properties to the press release, brand, and priority landing page, businesses can create a more complete network of signals that search engines and AI systems can interpret and connect. The objective is not to publish more content simply to increase the number of URLs associated with a brand. Instead, the goal is to create useful relationships between the announcement and the supporting information around it, making the story easier to understand as part of a broader brand entity. If you’re building press releases with AI visibility in mind, the next step is understanding how the announcement itself should be structured for retrieval and citation. The[ SCAN Framework for AI-Friendly Press Releases](https://thenewsguy.com/scan-framework-ai-press-releases/) offers a practical approach to organizing key information, data points, and FAQs so the content is easier for AI systems to understand and use. You can also explore the other resources in the blog to see how press releases, entity signals, and external authority work together as part of a broader search strategy. For a more personalized look at your current approach, you can[ schedule a free 15-minute consultation](https://calendly.com/38dm/press-release-consultation) to discuss your goals and identify opportunities to strengthen your search and AI visibility. Or, if you want to start with a practical resource, download the free guide,[ How To Get Your Brand Featured in AI Overviews](https://portal.38digitalmarket.com/54049/aio-ebook-sign-up), for additional strategies you can apply to your own content. ## **Frequently Asked Questions** ### **What is a Google Entity Stack?** A Google Entity Stack is a connected group of Google-owned properties built around a press release, company, product, or major announcement. The assets provide additional context and link relevant information back to the original announcement and priority landing page. ### **What Google properties can be used in an Entity Stack?** Depending on the campaign, an Entity Stack can include Google Sites, Blogger, My Maps, Calendar, Docs, Slides, PDFs, Drawings, Images, Groups, and Forms. The specific combination should depend on the announcement and the type of information being reinforced. ### **Does a Google Entity Stack guarantee AI citations?** No. An Entity Stack does not guarantee rankings, AI Overview placements, or citations. Its purpose is to create a more connected information environment that can help search engines and AI systems understand the relationship between the brand, its announcement, and supporting information. ### **How does an Entity Stack work with a press release?** The press release establishes the main announcement, while the supporting Google properties provide additional context. Relevant assets can link back to the release, the brand website, and a priority landing or conversion page. ### **Is a Google Entity Stack the same as press release distribution?** No. Distribution focuses on publishing and exposing the announcement through media and news channels, while an Entity Stack focuses on building a connected ecosystem of supporting Google properties around the announcement. ### **When should a business use a Google Entity Stack?** It can be particularly useful for major announcements such as product launches, funding announcements, reputation campaigns, partnerships, and other news that a business wants to support beyond the initial publication period. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [The SCAN Framework: How to Structure Press Releases for AI Citations and Google AI Overviews](https://thenewsguy.com/scan-framework-ai-press-releases/) **Published:** July 21, 2026 **Author:** Press Release Services **Excerpt:** Discover how combining podcasts with press releases creates authority signals, AI citations, and lasting search visibility. Learn the SCAN framework for optimized press releases. **Content:** For years, businesses wrote press releases with one audience in mind: people. The goal was straightforward. Publish the announcement, distribute it through the right channels, earn some media coverage, maybe pick up a few backlinks, and hope the story generates enough visibility to justify the effort. That approach still has value, but people aren’t the only ones reading press releases anymore. Today, AI systems like ChatGPT, Gemini, Perplexity, and Google AI Overviews are constantly retrieving information from authoritative sources to answer questions. Instead of simply ranking webpages, they’re extracting facts, identifying entities, connecting relationships, and deciding which sources deserve to be cited. A release can still look polished to a human reader while giving AI almost nothing useful to work with. It may rely on marketing language instead of facts, delay the actual news until several paragraphs later, or bury important details beneath generic introductions. Journalists might read past those issues. AI often won’t. That’s exactly why Randy “The News Guy” developed the [**SCAN Framework**](https://youtu.be/l0hvxcz-28U?si=HZStTgf42eHN7MGI). Rather than treating a press release as promotional copy, SCAN approaches it as structured information. It organizes announcements in a way that’s easier for journalists to scan, easier for search engines to understand, and easier for AI systems to retrieve and cite. The result is a press release that serves two audiences simultaneously. Human readers get a clear, credible story. AI gets the structured signals it needs to confidently reference your brand in search results and AI-generated answers. This guide explains how the SCAN Framework works, why it matters for modern search, and how three carefully designed data blocks can transform an ordinary press release into a long-term authority asset. **AI Reads Press Releases Differently** Think about how you read a press release. Most people skim the headline, read the opening paragraph, glance at the quote, and decide within seconds whether the announcement is worth their attention. Even journalists rarely read every sentence on the first pass. They’re looking for the angle, the facts, and the reason the story matters. AI approaches the same document very differently. Large language models aren’t reading for entertainment or style. They’re looking for identifiable companies, products, people, dates, statistics, and relationships between them. More importantly, they’re trying to determine whether those facts are trustworthy enough to reuse when answering someone else’s question. That distinction matters because many traditional press releases weren’t written with machine readers in mind. A surprising number still begin with broad statements about today’s business landscape, spend several paragraphs building suspense, and only reveal the actual announcement halfway through the story. Others lean heavily on promotional language, describing every product as “innovative,” “industry-leading,” or “world-class” without providing much evidence to support those claims. If you asked someone for directions, would you rather hear a five-minute speech about the history of the neighborhood, or would you rather they simply tell you where to turn? The same goes for AI. The easier the information is to identify, verify, and understand, the easier it becomes to retrieve later. That’s why press releases built around clear facts and logical structure are far more valuable than announcements filled with marketing language. ## **Introducing the SCAN Framework** That’s where the **SCAN Framework** comes in. The SCAN Framework was developed after seeing the same problem repeatedly. Companies were writing press releases that looked polished and sounded professional, yet still failed to gain traction, as systems increasingly decided what gets surfaced, summarized, and cited. A press release can be beautifully written and still make AI work too hard. If the announcement buries the news, mixes multiple stories, relies on vague marketing language, or skips concrete facts, AI has very little to work with. Journalists may lose interest, and search engines may simply move on to a source that’s easier to understand. The SCAN Framework solves that problem by organizing information the way both people and AI naturally consume it. Instead of asking, *“How do we make this sound more impressive?”* it asks a much more practical question: **How do we make this easy to understand, easy to verify, and easy to cite?** That question drives every part of the framework. SCAN stands for four core principles: - **Structured** - **Clear Focus** - **Authoritative Quotes** - **Numerical Specificity** Each principle serves a different purpose, but together they create a press release that’s easier to navigate from top to bottom. Structure gives the announcement a logical flow, making key information easy to locate. Clear focus keeps the release centered on a single newsworthy topic instead of competing for attention with multiple announcements. Authoritative quotes add context from identifiable experts instead of repeating promotional messaging. Numerical specificity reinforces credibility with facts, dates, and measurable information that [AI systems can confidently retrieve and reference](https://thenewsguy.com/geo-vs-seo-ai-search). Think of SCAN as the operating system behind the press release. Every section has a job, and every paragraph supports a specific purpose. Rather than hoping AI figures out what’s important, the framework presents the information in a way that’s already organized for retrieval. ## SCAN Is Only Half the Framework Understanding the four principles is important, but SCAN is only part of the system. Knowing *what* belongs in a press release doesn’t automatically tell you *where* it belongs. And that’s where many businesses still struggle. They include useful information, but it’s scattered throughout the announcement. Key facts compete with marketing language. Supporting details appear before the actual news. Quotes repeat the headline instead of adding context. Valuable statistics disappear inside long paragraphs that are difficult to scan. The information exists. It just isn’t organized in a way that helps either journalists or AI systems process it efficiently. To put the SCAN Framework into practice, every press release is organized around three structured data blocks. Each one serves a distinct purpose while reinforcing the framework’s four core principles. These blocks act as the implementation layer of SCAN. The first introduces the story by immediately establishing the company, the announcement, and its significance. Then, the second reinforces credibility with objective facts that AI can easily recognize and store. Lastly, the third answers the same types of questions people ask ChatGPT, Gemini, Perplexity, and Google AI Overviews every day. Together, these blocks transform a standard press release into something much more useful than a news announcement. They turn it into structured knowledge that supports search visibility, entity recognition, and AI citation long after distribution ends. ## Structure Matters More Than Ever When someone asks ChatGPT a question about a company, a product, or an industry trend, the model isn’t trying to reward the person who used the best headline. It’s trying to find the most reliable information it can confidently incorporate into its response. That means every paragraph has a job. The opening should establish the entity and the news. Supporting sections should provide context without drifting into unrelated topics. Quotes should add perspective rather than repeating information the reader already knows. Facts should be easy to identify, not buried inside promotional language. This is one of the biggest differences between writing for traditional search and writing for AI-assisted search. Traditional SEO often focused on helping people find a webpage. Modern AI visibility depends on helping machines understand what’s on that page. The brands that perform well over the next few years won’t necessarily publish the most content. They’ll publish content that’s structured well enough for AI systems to retrieve, understand, and cite with confidence. This approach also applies when [brands respond to industry trends](https://thenewsguy.com/newsjacking-playbook-media-visibility/). Timely content only creates visibility when AI systems can quickly identify the source, context, and authority behind the message. That’s exactly what the SCAN Framework is designed to do. ## The Three Data Blocks That Turn a Press Release into a Citation Magnet ![The Three Data Blocks That Turn a Press Release into a Citation Magnet](https://thenewsguy.com/wp-content/uploads/2026/07/The-SCAN-Framework-How-to-Structure-Press-Releases-for-AI-Citations-and-Google-AI-Overviews-3-1024x683.jpg "The Three Data Blocks That Turn a Press Release into a Citation Magnet - Press Release Services - Press Release Services") ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) Understanding the SCAN Framework is one thing. Putting it into practice is another. That’s where the three data blocks come in. The SCAN Framework is a blueprint that defines the qualities every AI-friendly press release should have: **structure, focus, authority, and specificity.** The data blocks are the construction plan. They tell you exactly where those elements belong so AI systems can find them quickly and understand them with confidence. Modern AI doesn’t read a press release from beginning to end the way a person might. It looks for signals. It identifies the company, determines what happened, extracts supporting facts, and searches for information it can confidently use when answering future questions. The easier you make that process, the better your chances of becoming a trusted source. It is recommended to organize every press release around three distinct sections: - The Lead Bias Payload - The Key Data Cable - The Prompt Mimic FAQ Each block serves a different purpose, but together they create a press release that’s easier for journalists to scan, easier for search engines to index, and easier for AI systems to retrieve and cite. ### **Block One: The Lead Bias Payload** The first block is arguably the most important because it occupies the most valuable real estate in the entire press release: The opening. Most readers decide within seconds whether they’ll continue reading. AI behaves similarly, but for a different reason. Large language models naturally assign more weight to the beginning of a document when determining what the content is about. This is referred to as **lead bias**. That means the first section of your press release needs to establish the facts immediately. Instead of opening with broad statements about the market or describing your company as innovative, industry-leading, or revolutionary, start with the information AI actually needs to understand the announcement. - *Who is making the announcement?* - *What happened?* - *Why does it matter?* Those answers should appear right away. Immediately beneath the dateline, include a concise executive summary of about 75 words. Think of this as the foundation of the entire announcement. It should identify the company using its full legal or brand name, explain what happened in direct, factual language, and provide enough context that both readers and AI systems can understand the story before moving into the supporting details. This approach may feel more restrained than traditional marketing copy, but that’s intentional. Clear, factual writing gives AI far more useful information than paragraphs filled with promotional language and vague claims. A sentence like *“ABC Manufacturing, a Texas-based producer of precision medical components, today announced the expansion of its CNC machining capabilities”* gives AI far more useful information than a paragraph filled with adjectives but very few facts. The goal isn’t to sound impressive, but to remove ambiguity. When AI immediately understands the entity, the event, and the context, it becomes much easier to retrieve that information later. #### Why the Lead Bias Payload Works The executive summary does more than introduce the announcement. It establishes the framework for everything that follows. When the opening clearly defines the company, the news, and its significance, each supporting section reinforces the information already identified. That consistency reduces ambiguity and makes the announcement easier to classify, summarize, and retrieve. For that reason, the opening isn’t the place for storytelling or clever marketing language. Its job is to communicate essential facts clearly. Once those facts are established, the rest of the press release can provide supporting detail without forcing AI systems to reconstruct the story from scattered information. ### **Block Two: The Key Data Cable** Once the announcement has been introduced, the next objective is to support it with evidence. The **Key Data Cable** provides the factual backbone of the press release through a short collection of concrete, verifiable details. Rather than burying important information inside long paragraphs, this section presents five to seven bullet points containing data that’s unique to the company or announcement. Depending on the story, those facts might include: - Product specifications - Launch dates - Geographic markets served - Production capacity - Customer milestones - Years in business - Performance metrics - Industry certifications This section functions much like a specification sheet. Each bullet represents a complete piece of information that AI systems can identify without interpreting surrounding paragraphs. That’s an important distinction. Dense paragraphs often combine multiple ideas, requiring language models to determine which details are most important. Bullet points separate those ideas into individual facts, improving parsing accuracy while making the information easier to retrieve later. The result is a press release that communicates key business information more efficiently for both human readers and AI systems. #### **Why Numerical Specificity Matters** Specific information is significantly more valuable than general claims. A statement such as *“the company experienced significant growth”* provides very little evidence. In contrast, *“the company expanded into four states, increased production capacity by 32 percent, and shipped more than 250,000 units during 2026”* provides measurable facts that can be verified and attributed. Dates, percentages, customer milestones, certifications, product specifications, and operational figures all strengthen the credibility of a press release by reducing ambiguity. They also make the information much harder to paraphrase without changing its meaning. The more distinctive the facts, the stronger the connection between the information and the company that published it. That’s exactly the kind of specificity AI systems look for when determining whether a source is worth citing. ### **Block Three: The Prompt Mimic FAQ** The final data block extends the value of a press release beyond the initial announcement. The **Prompt Mimic FAQ** is designed around the questions people naturally ask AI assistants and search engines. Rather than focusing on promotional messaging, it provides direct answers to common customer questions using the same conversational language people already use when searching. Typical questions include: - How does this product work? - What makes this different? - Who is this designed for? - Why does this matter? - How much does it cost? Writing the questions this way aligns the press release with real search behavior, making it easier for AI systems to connect the content with future user queries. The answers should also be written in the third person. This helps preserve context when AI retrieves individual paragraphs rather than the entire article. For example, *“We help manufacturers improve production efficiency”* becomes far less useful once it’s separated from the rest of the document. By comparison, *“ABC Manufacturing helps medical device companies improve production efficiency through precision CNC machining”* remains complete even when extracted on its own because the subject is clearly identified. That simple adjustment makes every answer more self-contained and easier to attribute. #### **Why the Prompt Mimic FAQ Supports AI Retrieval** The Prompt Mimic FAQ serves two purposes simultaneously. For readers, it answers common questions before they need to ask them. For AI systems, it provides ready-made responses that closely mirror the prompts users enter into platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews. Short attribution phrases can further strengthen these answers. References such as *“According to company data,” “Based on the company’s 2026 performance report,”* or *“According to CEO Jane Smith”* reinforce the source of the information while giving AI a clearer basis for attribution. When combined with a structured opening and fact-rich data section, the FAQ transforms a press release from a simple announcement into a long-term knowledge asset. Instead of existing only for launch day, it continues supporting visibility by answering the questions customers are likely to ask long after the news is published. ## **Common Mistakes That Limit AI Visibility** ![Common Mistakes That Limit AI Visibility](https://thenewsguy.com/wp-content/uploads/2026/07/The-SCAN-Framework-How-to-Structure-Press-Releases-for-AI-Citations-and-Google-AI-Overviews-2-1024x683.jpg "Common Mistakes That Limit AI Visibility - Press Release Services - Press Release Services") Many businesses already publish quality press releases. The challenge isn’t always the news itself. More often, it’s how the information is presented. One of the most common mistakes is opening with marketing language instead of the announcement. Phrases like *“industry-leading,”* *“cutting-edge,”* or *“world-class”* may sound impressive, but they don’t tell readers or AI systems what actually happened. Another mistake is trying to cover too much at once. A single press release should convey a single primary announcement. When multiple stories compete for attention, the main message becomes less defined, making it harder for journalists to cover and more difficult for AI systems to classify accurately. Important facts are also frequently buried inside long paragraphs. Product specifications, launch dates, certifications, customer milestones, and measurable results are often scattered throughout the body rather than presented clearly. Organizing those details into a dedicated data block makes them significantly easier to find and reference. Finally, many releases overlook the value of answering customer questions directly. A press release doesn’t lose its usefulness after publication. As long as it remains indexed, it can continue answering search queries and supporting AI-generated responses months or even years later. ## **SCAN Helps People and AI Read the Same Story** One misconception about AI optimization is that writing for machines somehow makes content worse for people. In practice, the opposite is usually true. A well-structured press release is easier for journalists to skim, easier for customers to understand, and easier for search engines to index. Clear headlines, concise summaries, supporting data, and direct answers have always been characteristics of effective communication. The difference today is that AI systems benefit from those same qualities. Rather than writing separate versions for different audiences, the SCAN Framework organizes information in a way that serves both audiences at once. Readers find the story faster; AI understands it faster. Both outcomes improve the usefulness of the announcement. **Key Takeaway** The SCAN Framework gives businesses a practical system for creating press releases that work in today’s search environment. Instead of relying on promotional language or hoping AI discovers the important details, SCAN organizes information around four principles: Structure, Clear Focus, Authoritative Quotes, and Numerical Specificity. These principles help AI systems identify the company, understand the announcement, and retrieve the most relevant information. When businesses apply these principles through the Lead Bias Payload, Key Data Cable, and Prompt Mimic FAQ, they transform a standard announcement into a structured authority asset. The result is content that journalists can quickly understand, search engines can index, and AI systems can more confidently process. Structure helps AI understand your message. The next challenge is helping AI verify the source behind that message. A press release can contain the right information, but consistent brand signals, identifiable experts, and verified business details help AI connect that information to the correct entity. If you’re ready to apply the SCAN Framework to your own announcements, download the free guide, [How To Get Your Brand Featured in AI Overviews](https://portal.38digitalmarket.com/54049/aio-ebook-sign-up), for practical examples of the SCAN Framework in action. You can also [schedule a free 15-minute consultation](https://calendly.com/38dm/press-release-consultation) to discuss your goals, identify opportunities, and build a press release strategy that supports both traditional search and AI visibility. ## **Frequently Asked Questions** ### What is the SCAN Framework? The SCAN Framework is a structured press release, so it’s easier for journalists, search engines, and AI systems to understand. It combines four core principles with three structured data blocks to improve clarity, retrieval, and citation potential. ### Why does SCAN improve AI visibility? AI systems retrieve information by identifying entities, facts, and relationships within a document. Clear structure reduces ambiguity, making it easier for AI to interpret and reuse information accurately. ### What is the Lead Bias Payload? The Lead Bias Payload is a concise executive summary placed directly beneath the dateline. It introduces the company, explains the announcement, and establishes the key facts early, where AI systems naturally assign the most attention. ### Why should FAQs be written in the third person? Third-person writing keeps answers self-contained when AI retrieves individual sections of a document. This helps preserve the connection between the information and the company being referenced, making attribution more reliable. ### Can the SCAN Framework improve visibility in Google AI Overviews? The SCAN Framework is designed to make press releases easier to understand, retrieve, and summarize. While no framework can guarantee inclusion in Google AI Overviews or AI-generated answers, structured, fact-based content is generally better aligned with how these systems process information. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [GEO vs SEO: How AI Is Changing Google Search and Press Release Visibility](https://thenewsguy.com/geo-vs-seo-ai-search/) **Published:** July 21, 2026 **Author:** Press Release Services **Excerpt:** Discover how combining podcasts with press releases creates authority signals, AI citations, and lasting search visibility. Learn the SCAN framework for optimized press releases. **Content:** For years, writing a press release was fairly straightforward. Publish the announcement, distribute it through the right channels, earn some media coverage, maybe pick up a few backlinks, and hope Google rewarded the effort. But, people aren’t just searching Google anymore. They’re asking ChatGPT, Gemini, Perplexity, and Google AI Overviews for answers. Instead of scrolling through ten blue links, they’re getting summarized responses that often include information pulled directly from trusted sources. That changes how press releases should be written. [The News Guy](https://www.facebook.com/RandyTheNewsGuy/) calls this **Generative Engine Optimization (GEO)**. As AI becomes a bigger part of how people discover businesses, publishing more content is no longer enough. The brands gaining visibility are creating content that’s easier for AI to understand, retrieve, and cite. Many traditional press releases still bury the lead, rely on promotional language, and place the most important facts too far down the page, making them harder for AI systems to confidently extract and reference. Search is [no longer just about rankings](https://thenewsguy.com/ai-visibility-gap-google-ai-overviews/). It’s also about creating structured, factual, and machine-readable content that AI can understand and surface in its answers. This guide explains what GEO is, how it complements traditional SEO, and what businesses can do to make their press releases more valuable for search engines and AI-powered discovery. ## SEO Didn’t Disappear. The Rules Expanded. Every time a new technology comes along, someone declares SEO dead. We’ve seen it before with social media, voice search, mobile-first indexing, and now AI. Yet Google Search still drives an enormous amount of traffic, and earning strong rankings continues to matter. The difference is that search is no longer the only place customers look for information. More people are asking AI assistants to recommend products, explain services, compare businesses, or summarize research before they ever click on a website. That means visibility now happens in two places: traditional search results and AI-generated answers. Think of SEO and GEO as working together rather than competing. SEO helps people find your website. GEO helps AI determine whether your content deserves to become part of the answer. ## How AI Reads Content Traditional search is like walking into a library. You search the catalog, find the right shelf, pull out the book, and read it yourself. Google points you toward the information, but you’re still responsible for finding the answer. Generative AI works more like a librarian who’s already read every book in the building. You ask a question, and instead of pointing to a shelf, the librarian hands you a concise answer, citing the sources used to create it. That’s essentially how AI search works today. The goal is no longer just getting your book onto the shelf. It’s becoming one of the sources the librarian trusts enough to include in the answer. ## Why AI Reads Press Releases Differently ![Why AI Reads Press Releases Differently](https://thenewsguy.com/wp-content/uploads/2026/07/GEO-vs-SEO-How-AI-Is-Changing-Google-Search-and-Press-Release-Visibility-2-1024x683.webp "Why AI Reads Press Releases Differently - Press Release Services - Press Release Services") ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) People naturally follow stories. AI follows structure. Large language models aren’t impressed by clever introductions or polished marketing copy. They look for identifiable companies, products, dates, statistics, quotes, and relationships between those pieces of information. Their job is to understand what’s being announced and determine whether the information is reliable enough to reuse. That’s why many older press releases struggle. They often spend several paragraphs warming up the reader before revealing the actual news. While a human might patiently read through that introduction, AI systems are looking for the clearest path to the facts. The easier you make those facts to identify, the easier you make your content to retrieve and cite. ## The Biggest Mistake Brands Still Make Many businesses believe distribution is the hardest part of a press release strategy. It isn’t. The harder part is creating an announcement that’s actually worth distributing. Sending a weak press release to hundreds of websites doesn’t magically make it stronger. If every outlet publishes the same vague announcement, AI still has very little useful information to work with. Distribution can expand your reach, but it can’t fix a weak announcement. A clear, well-structured press release gives journalists, search engines, and AI systems the information they need to understand the story and confidently use it. ## Why Retrieval Matters More Than Ever One concept behind modern AI search is **Retrieval-Augmented Generation**, commonly called **RAG**. The name sounds technical, but the idea is surprisingly straightforward. When someone asks ChatGPT or another AI assistant a question, the model may retrieve relevant [information from trusted sources](https://thenewsguy.com/how-the-news-guy-builds-digital-trust-with-press-releases/) before generating its response. Instead of reading every word of an article, it identifies the section that best answers the user’s question and builds its response around that information. That’s why individual sections inside a press release matter so much. A paragraph that clearly identifies the company, explains the announcement, and supports it with specific facts has a much better chance of being retrieved than a long block of promotional copy. In many ways, a modern press release has become more than a news announcement. It’s a retrieval asset. ## Your Audience Just Got Bigger For decades, businesses wrote press releases primarily for journalists. Today, there’s another audience sitting beside them. Large language models now evaluate the same announcements to determine whether they’re useful enough to include in AI-generated answers. That doesn’t mean writing like a machine. It means writing with enough clarity that a machine can understand what a human already sees. The companies involved should be obvious. The announcement should be easy to summarize. The supporting facts should be specific, and the quotes should add genuine insight instead of repeating the headline. Ironically, those are many of the same qualities journalists have always appreciated. AI simply rewards them, too. ## GEO Is About Citation, Not Just Ranking ![GEO Is About Citation, Not Just Ranking](https://thenewsguy.com/wp-content/uploads/2026/07/GEO-vs-SEO-How-AI-Is-Changing-Google-Search-and-Press-Release-Visibility-3-1024x683.webp "GEO Is About Citation, Not Just Ranking - Press Release Services - Press Release Services") Ranking has long been the benchmark for SEO success. If your content appeared near the top of the search results, it had a better chance of attracting visitors and driving business. That’s still true today, but it no longer tells the whole story. Instead of simply directing users to a list of websites, AI assistants increasingly retrieve information from multiple trusted sources and synthesize it into a direct response. That means the value of a press release is no longer measured only by whether someone clicks on it. It also depends on whether the information is clear, credible, and structured well enough for AI to retrieve, understand, and reference when answering a question. In other words, visibility is no longer limited to rankings. It’s also about becoming part of the answer. That’s where GEO fits in. Rather than replacing traditional SEO, it builds on the same foundation by helping AI systems understand, retrieve, and cite your content. Google still indexes websites, and search rankings remain an essential part of online visibility, but AI assistants are also deciding which sources deserve to be summarized, referenced, and recommended. Businesses that optimize for both are better positioned to strengthen their visibility across search engines and AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews. ## Key Takeaway Google search is not dead, but the game has changed. The next stage of visibility is not only about ranking — it is about becoming a trusted source that AI systems can understand, retrieve, and cite. Brands need to move beyond writing only for human readers and start creating content that helps search engines and AI platforms identify key facts, verify relationships, and confidently reference their information. A press release that lacks clear structure, focused messaging, credible attribution, and supporting details can easily become overlooked in an AI-driven search environment. The challenge is no longer just getting published. It is creating information that can be accurately interpreted and connected back to the brand behind it. The future of press release visibility depends on how effectively businesses organize their information. By combining stronger structure, clear positioning, authoritative voices, and specific proof points, brands can transform announcements into lasting digital assets that support discovery across search and AI platforms. As AI assistants continue influencing how people find answers, well-structured press releases can help strengthen brand recognition, reinforce entity signals, and improve citation potential across platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity. If you’re ready to apply these ideas to your own announcements, download the free guide, [**How To Get Your Brand Featured in AI Overviews**](https://portal.38digitalmarket.com/54049/aio-ebook-sign-up), where The News Guy shares practical strategies for improving how brands are discovered and referenced. And if you want help applying these ideas to your own business, [**schedule a free 15-minute consultation**](https://calendly.com/38dm/press-release-consultation) to review your goals, spot opportunities, and build a press release strategy that supports traditional search and AI visibility. ## Frequently Asked Questions What is GEO? GEO stands for Generative Engine Optimization. It is the practice of structuring content so AI systems can understand, retrieve, and cite it. ### How is GEO different from SEO? SEO focuses on ranking in search results. GEO focuses on being included in AI-generated answers and citations. ### Why do press releases matter for AI search? Press releases can contain structured facts, entities, and quotes that AI systems can retrieve and cite when answering user questions. ### What is RAG? RAG stands for Retrieval-Augmented Generation. It is the process AI uses to retrieve relevant information before generating an answer. ### Can old press releases still work for GEO? Only if they are structured clearly enough for AI to extract useful facts. Most older releases were written more for human readers than for machine citation. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [The Press Release Launch Strategy E-commerce Brands Are Using to Build Momentum Before Launch Day](https://thenewsguy.com/press-release-launch-strategy-ecommerce-brands/) **Published:** June 8, 2026 **Author:** Press Release Services **Excerpt:** Discover how combining podcasts with press releases creates authority signals, AI citations, and lasting search visibility. Learn the SCAN framework for optimized press releases. **Content:** ## Introduction ![The Press Release Launch Strategy E-Commerce Brands Are Using to Build Momentum Before Launch Day](https://thenewsguy.com/wp-content/uploads/2026/06/Launch-Strategy-E-Commerce-Brands-2-1024x683.webp "The Press Release Launch Strategy E-Commerce Brands Are Using to Build Momentum Before Launch Day - Press Release Services - Press Release Services") You’ve spent months getting ready for launch. The sourcing. The branding. The packaging. The product photos that somehow cost more than your first car. Launch day arrives. And then… Nothing. No flood of orders. No spike in traffic. No notifications lighting up your phone. Just a Shopify dashboard, so silent that you start wondering whether the checkout button still works. If that sounds familiar, you’re not alone. Many e-commerce brands assume launch day is when marketing begins. In reality, launch day should be the culmination of a visibility campaign that’s already been building momentum for weeks. That’s where a three-press-release launch strategy comes in. This framework was battle-tested in the Amazon FBA world, where product launches are highly competitive, and early momentum can make a meaningful difference. Over time, it became one of the most reliable ways to generate awareness before launch, build anticipation, and create a stronger sales event when products officially become available. The best part? It often works even better for independent e-commerce brands. Unlike marketplace sellers, you control the customer journey. You control the website, the landing pages, the purchase experience, and the messaging. You’re not competing inside a marketplace that also sells competing products. [**Randy the News Guy**](https://thenewsguy.com/)’s approach combines PR timing, SEO structure, and distribution strategy to build launch momentum and long-term search visibility. On your own storefront, you control the links, the landing pages, the customer experience, and the messaging — so the visibility you create can go exactly where you want it to go. This guide breaks down the exact three-release framework used with e-commerce and Amazon FBA brands to turn quiet product launches into structured visibility campaigns that build momentum before launch day, strengthen SEO performance, and support AI search discoverability long after launch weekend is over. ## **What Is a Three-Press-Release Product Launch Strategy?** A three-press-release product launch strategy is a structured PR framework that uses three separate announcements released at specific times before and during a product launch. Each release serves a different purpose: - Release #1 builds awareness. - Release #2 creates interest and urgency. - Release #3 drives action and sales. Instead of relying on a single launch-day announcement, the strategy creates a story that unfolds over time. Think of it like a movie marketing campaign. You don’t release the entire movie on a random Tuesday and hope people show up. You release a teaser, then a trailer, and finally the premiere. The same principle applies to product launches. The goal is to build awareness before customers are asked to buy. ## **Why This Framework Started in Amazon FBA** Amazon product launches are often a race for visibility. New products need traction quickly. Without early momentum, listings can struggle to gain attention in crowded categories. That’s why many Amazon sellers began using press releases as part of their launch process. The strategy helped generate awareness before launch, create interest around key product features, and support launch-day activity. Over time, many marketers discovered that the same approach worked exceptionally well for independent e-commerce brands. In many cases, it works better. Why? Because your website gives you complete control over: - Product pages. - Customer experience. - Conversion paths. - Promotional offers. - Brand messaging. The visibility generated through press releases can be directed exactly where you want it to go. ## **Why Planning a Month Ahead Matters** One of the biggest mistakes brands make is waiting until the last minute. A launch strategy should not be assembled the night before launch. All three press releases should be written, approved, and scheduled approximately one month before the product becomes available. This creates several advantages: - Messaging remains consistent. - Product links can be verified in advance. - Images can be embedded properly. - Distribution schedules can be planned accurately. - Teams avoid last-minute scrambling. The goal is to let the schedule do the work. Once the releases are prepared and scheduled, the campaign unfolds according to plan. ## **Release #1: Introduce the Product Two Weeks Before Launch** The first press release is distributed approximately two weeks before launch day. Its purpose is simple: **Introduce the product.** This release is not about selling; it is more about making the product known. At this stage, the announcement should clearly answer: - Who created the product? - What does it do? - When will it become available? For many people, this is the first time they’ll hear about the product, so clarity matters more than anything else. The launch date should be clearly stated so the timeline is already established in search and discovery systems before launch day arrives. The goal is straightforward: **start building awareness early, so launch day isn’t the first moment people are seeing the product.** ## **What to Include in the Introduction Release** A strong introduction release typically includes: - Product name. - Product category. - Launch date. - Company background. - High-quality product images. - Basic product benefits. - Contact information. Keep the focus broad. This release is about introducing the story, not telling the entire story. ### **Why Product Images Matter** Many brands treat images as optional. They’re not. Images help increase engagement with the announcement and provide context for both readers and publishers. More importantly, visual assets can improve pickup opportunities and create stronger signals across search and news ecosystems. If your product has professional photography, use it. You already paid for it. Might as well put it to work. ## **Release #2: Build Interest Three Days Before Launch** Three days before launch, the second press release goes out. This is where the strategy starts to narrow in. The first release introduces the product, but this one zooms in on a single angle that matters most. ***One feature.*** Not a list of everything the product can do, but the specific capability that your customer is most likely to care about. The one that makes the product feel relevant, useful, and worth paying attention to in a crowded feed. ## **Focus on One Feature, Not Five** A common mistake in product announcements is trying to explain everything at once. Listing too many features in a single release usually ends up weakening the message instead of strengthening it. When everything is highlighted, nothing really stands out. Instead, each release should center on one feature or capability and give it enough space to be understood properly. Explain: - What it is - Why it matters - What problem does it try to solve - Why the customer should care This approach keeps the message simple and focused, which makes it easier for people to actually process what they’re reading. Clarity makes the idea stick. Understanding builds interest. And interest is what leads to action. ## **When to Add Early-Bird Offers** The second release is also the ideal place to introduce: - Pre-launch discounts. - Limited-time bonuses. - Early-bird pricing. - Launch bundles. - First-run incentives. This timing creates urgency without overwhelming readers. Three days is typically enough time to generate anticipation while still maintaining a sense of scarcity. ## **Release #3: Announce the Launch on Launch Day** Launch day arrives. This is the third and final release. At this point, the purpose is straightforward. The product is live, and customers can buy it immediately. This is not about explanation anymore. It is about clarity and action, making it as easy as possible for people to go from reading to purchasing. ## **Why Direct Purchase Links Matter** One of the most overlooked launch mistakes is adding unnecessary steps between readers and the checkout page. If someone wants to buy, make it easy. Include direct links to the purchase page whenever appropriate. Avoid: - Multiple redirects. - Confusing navigation paths. - Generic homepage links. - Unnecessary landing page detours. The fewer obstacles between interest and purchase, the better. ## **Why Timing Matters on Launch Day** Distribution timing can influence visibility. Many brands choose to distribute launch-day announcements early in the business day when news cycles and distribution networks are most active. The objective is to maximize visibility during the period when customers are most likely to engage. By this point, awareness has already been seeded through the first release. Interest has already been developed through the second. The third release simply opens the gates. You’re not starting from zero. You’re activating momentum that has already been building. ## **How This Strategy Supports SEO and AI Visibility** ![How This Strategy Supports SEO and AI Visibility](https://thenewsguy.com/wp-content/uploads/2026/06/Launch-Strategy-E-Commerce-Brands-3-1024x576.webp "How This Strategy Supports SEO and AI Visibility - Press Release Services - Press Release Services") ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) One of the key advantages of this framework extends well beyond launch weekend. Press releases do not stop working once they are distributed. They remain indexed, searchable, and discoverable over time, which means they continue contributing to visibility long after the initial push. Over time, this can support: - Branded search visibility - Product keyword rankings - News and aggregator indexing - Stronger entity recognition - Increased citation potential in AI search - A longer-lasting digital footprint This matters because search behavior is changing. AI systems and modern search engines increasingly prioritize authoritative, structured, and easy-to-quote information when generating answers. Well-structured press releases naturally provide those signals through: - Clear headlines that define the topic - Named entities that identify the brand and product - Specific dates that anchor relevance - Concrete product information - Quotable statements that can be extracted and reused These are the same elements that make content easier for both search engines and AI systems to understand, index, and surface in results. ## **Can Existing Products Use This Strategy Too?** Absolutely. This framework isn’t limited to new launches. Existing products can benefit from the same three-release structure when there’s a legitimate news angle. Potential examples include: - Product updates. - New features. - Version 2.0 launches. - Industry awards. - Seasonal campaigns. - Expansion into new markets. - Customer milestones. - Product recognition. The framework stays the same. The story simply gets a new chapter. Sometimes a product doesn’t need to be reinvented. It simply needs a fresh reason to be discussed. ## **Common Mistakes That Hurt Product Launch Campaigns** ### **Waiting Until the Last Minute** Strong launch campaigns are planned weeks in advance. Last-minute announcements rarely perform as well as structured campaigns. ### **Turning Every Release Into a Sales Pitch** The first release should build awareness. The second should build interest. The third should drive action. Each release has a different job. ### **Talking About Too Many Features** Feature overload creates confusion. Choose one key feature for the deep-dive release. ### **Forgetting Visual Assets** Images support engagement, visibility, and media pickup opportunities. Use them consistently. ### **Skipping Distribution Strategy** Writing the release is only part of the process. Distribution determines how far the story travels. ## **Final Takeaway** ![Final Takeaway](https://thenewsguy.com/wp-content/uploads/2026/06/Launch-Strategy-E-Commerce-Brands-1024x683.webp "Final Takeaway - Press Release Services - Press Release Services") Many e-commerce brands put enormous effort into product development and surprisingly little effort into building visibility before launch day. That’s often why launches struggle. The three-press-release framework solves that problem by creating awareness before products become available, building interest before launch day arrives, and generating momentum when customers are finally ready to buy. The framework is simple: - Release #1 introduces the product two weeks before launch. - Release #2 highlights one compelling feature three days before launch. - Release #3 announces availability on launch day. It’s a deliberate, story-driven approach that helps products gain attention before they’re competing for purchases. And unlike many marketing activities, the benefits don’t necessarily end when launch weekend is over. The visibility, search presence, and authority signals created by well-distributed press releases can continue supporting a product long after the initial launch campaign ends. If you have an upcoming product launch and want help building a press release strategy around your timeline, goals, and audience, [**book a free 15-minute consultation**](https://calendly.com/38dm/press-release-consultation?__vbtrk=MzY5NDk5OjExMDc4MzA3MjpuZXdzbGV0dGVy&_uax=MzY5NDk5OjExMDc4MzA3Mg) and [**grab the free guide**](https://portal.38digitalmarket.com/54049/aio-ebook-sign-up?__vbtrk=MzY5NDk5OjExMDc4MzA3MjpuZXdzbGV0dGVy&_uax=MzY5NDk5OjExMDc4MzA3Mg) to see how the framework works in practice and start shaping your own launch strategy right away. No complicated marketing jargon, just a practical conversation about how to build momentum before launch day arrives. And hopefully avoid that tumbleweed rolling through your Shopify dashboard. ## **Frequently Asked Questions** ### What is a three-press-release product launch strategy? A three-press-release strategy uses three separate announcements distributed before and during a product launch to build awareness, create interest, and drive launch-day activity. ### When should product launch press releases be written? Ideally, all three releases should be completed and scheduled approximately one month before launch day. ### Why should the second release focus on only one feature? A single-feature focus creates clarity and allows brands to explain a specific benefit in greater depth without overwhelming potential customers. ### Do press releases help SEO? Press releases can support visibility by creating indexed content, strengthening branded search presence, reinforcing entity signals, and expanding a product’s digital footprint. ### Can this strategy work for existing products? Yes. Existing products can use the same framework when supported by a legitimate news angle, such as an update, award, new feature, milestone, or seasonal campaign. ### How do press releases support AI visibility? Well-structured press releases provide clear, citable information that can help reinforce brand authority and increase the likelihood of being referenced by AI-powered search systems and answer engines. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [The Newsjacking Playbook: How Smart Brands Turn Trends Into Media Visibility](https://thenewsguy.com/newsjacking-playbook-media-visibility/) **Published:** April 13, 2026 **Author:** Press Release Services **Excerpt:** Discover how combining podcasts with press releases creates authority signals, AI citations, and lasting search visibility. Learn the SCAN framework for optimized press releases. **Content:** ![The Newsjacking Playbook How Smart Brands Turn Trends Into Media Visibility](https://thenewsguy.com/wp-content/uploads/2026/04/The-Newsjacking-Playbook-How-Smart-Brands-Turn-Trends-Into-Media-Visibility-1024x683.webp "The Newsjacking Playbook How Smart Brands Turn Trends Into Media Visibility - Press Release Services - Press Release Services") Most brands wait for something “newsworthy,” such as a product launch, award, or partnership, before telling their story. In today’s search landscape, waiting often means missing the moment entirely. Visibility now favors brands that show up when attention is already happening. Smart brands step into conversations that are already gaining traction and position their expertise where the spotlight is strongest. This is newsjacking, the strategic practice of contributing timely, structured insight to trending topics while public interest is at its peak. It allows brands to move beyond publishing content and become part of the narrative that gets cited. In 2026, visibility is no longer just about ranking—it’s about being selected as a source by AI systems, journalists, and search engines. That’s exactly how [**The News Guy** ](https://thenewsguy.com/)approaches newsjacking: by combining speed, structure, and distribution to turn timely insights into consistent authority signals that get picked up, referenced, and amplified across platforms. ## **What Newsjacking Means (and Why Most Brands Miss It)** Newsjacking isn’t about chasing attention; it’s about *earning relevance* inside the stories people already care about. - **Traditional PR** is scheduled and polished. - **Newsjacking** is fast, responsive, and contextual. Done right, it: - Positions your brand alongside major headlines. - Generates backlinks, mentions, and authority signals. - Increases AI citation likelihood in platforms like ChatGPT or Google AI Overviews. - Builds long‑term visibility that compounds after the trend fades. The mistake most brands make? Forcing relevance. Reacting without real expertise or waiting until the conversation is done. Newsjacking rewards **precision and timing**, not noise. ## **Building a Real‑Time Intelligence Engine** ![Building a Real‑Time Intelligence Engine](https://thenewsguy.com/wp-content/uploads/2026/04/Building-a-Real‑Time-Intelligence-Engine-1024x683.webp "Building a Real‑Time Intelligence Engine - Press Release Services - Press Release Services") ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) You can’t act fast if you can’t see the wave coming. Every newsjack begins with signal detection — your radar for early awareness. ### **Foundational Tools:** - **Google Trends:** Identify search spikes before major publications publish the story. - **X (Twitter):** Track velocity through hashtags and keyword clusters via TweetDeck or TweetBinder. - **Reddit:** Gauge depth and sentiment in active subreddits (use “Rising” sort). - **Exploding Topics:** Predict pattern shifts 30–60 days ahead. - **Google Alerts:** Automate keyword and brand monitoring for daily relevance. ### Validation Model: Search spike + social conversation + discussion depth = verified opportunity. When all three align, your timing advantage activates — and visibility becomes predictable, not lucky. ## **The SCAN Framework for AI & Media Visibility** Speed gets you noticed. Structure gets you **referenced**. The **SCAN Framework** turns reactive commentary into high‑authority, AI‑readable content: **S — Structure:** Lead with answers. Clarity over buildup. **C — Clear Focus:** One trend, one brand angle. **A — Authoritative Quotes:** Attribute insights to credible experts or data sources. **N — Numerical Specificity:** Include quantifiable points (dates, stats, timeframes) that AI systems can anchor to. This transforms a time‑sensitive reaction into a **search‑safe citation asset**. SCAN pushes your content into both news feeds *and* structured AI results. ## **Common Newsjacking Mistakes to Avoid** 1. **Forcing Relevance:** Join only where your brand has proven expertise. 2. **Slow Approval:** Momentum disappears within hours. 3. **Tone Shifts:** Don’t abandon your voice to sound trendy. 4. **Sensitive Topics:** Never engage with tragedy or politics unless core to your domain. 5. **Neglecting Distribution:** A great idea unseen delivers zero impact. 6. **Clickbait Execution:** Short‑term traffic kills long‑term trust. Rule of thumb: **Add insight or stay silent.** ## **Distribution That Drives Real Visibility** Speed without reach equals wasted effort. Use this sequence for every newsjack: 1. **Publish immediately** on your blog or newsroom — create the anchor URL. 2. **Distribute** across syndication networks: Google News, AP, and niche vertical sites. 3. **Pitch journalists** already covering the topic with concise, relevant commentary. 4. **Amplify** on social channels (LinkedIn, X, industry forums) to trigger secondary coverage. 5. **Engage outreach** — respond to journalist mentions or user threads quickly. When your commentary travels through **trusted outlets**, search engines and AI systems treat it as structured authority, improving long‑term visibility. ## **Measuring What Actually Matters** Move beyond temporary engagement metrics. Newsjacking ROI is found in compounding authority: - Backlinks and coverage earned. - Branded search volume growth. - Referral sessions from syndicated placements. - Journalist connections cultivated. - Appearances in AI summaries and featured snippets. Each well-timed release becomes a high-trust visibility asset that continues generating recognition long after the original trend has passed. ## **Don’t Chase the Story. Shape It.** ![Don’t Chase the Story. Shape It.](https://thenewsguy.com/wp-content/uploads/2026/04/Dont-Chase-the-Story.-Shape-It-1024x683.webp "Don’t Chase the Story. Shape It. - Press Release Services - Press Release Services") The brands that consistently win media visibility don’t wait for relevance — they architect it. They monitor emerging discussions, move fast with structured statements, and distribute widely across networks built for authority. Whether through press releases or quick commentary, newsjacking isn’t chaos marketing; it’s **precision storytelling at the speed of relevance**. If you’re ready to convert trending attention into lasting authority, start applying a structured press release strategy to your real‑time visibility plan. 👉 [**Download the free guide “How to Get Your Brand Featured in AI Overviews.**](https://portal.38digitalmarket.com/54049/aio-ebook-sign-up)**” or [**book a 15‑minute consultation**](https://calendly.com/38dm/press-release-consultation) to map your brand’s next visibility opportunity. ## **FAQs** ### **Q1: What is newsjacking in marketing?** Newsjacking is the strategic practice of inserting your brand into trending news or conversations with timely, relevant insights. It allows brands to gain visibility, earn media coverage, and increase the likelihood of being cited by search engines and AI systems. ### **Q2: How does newsjacking improve media visibility and SEO?** Newsjacking improves visibility by aligning your content with trending topics that already have audience demand. When paired with structured distribution and press releases, it generates backlinks, media mentions, and authority signals that improve SEO performance and AI citations. ### **Q3: Why is timing important in newsjacking?** Timing is critical because trends have short attention windows. Brands that respond early can position themselves as authoritative sources while interest is high, increasing their chances of being featured, referenced, or cited in search results and AI-generated answers. ### **Q4: How does the SCAN framework improve newsjacking results?** The SCAN framework improves results by making content structured and easy to extract. It focuses on Structure, Clear Focus, Authority Quotes, and Numerical Specificity, which helps search engines and AI systems identify and cite your content more effectively. ### **Q5: Can newsjacking help with AI visibility and citations?** Yes. Newsjacking increases AI visibility by aligning your content with trending queries and structured insights. When distributed properly, it improves the chances of being selected as a source in AI Overviews, featured snippets, and other search results. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [Press Releases for Small Businesses: How to Build Credibility, Authority, and AI Visibility](https://thenewsguy.com/press-releases-small-business-credibility-authority/) **Published:** May 13, 2026 **Author:** Press Release Services **Excerpt:** Discover how combining podcasts with press releases creates authority signals, AI citations, and lasting search visibility. Learn the SCAN framework for optimized press releases. **Content:** ## Introduction ![Press Releases for Small Businesses How to Build Credibility, Authority, and AI Visibility](https://thenewsguy.com/wp-content/uploads/2026/05/Press-Releases-for-Small-Businesses-How-to-Build-Credibility-Authority-and-AI-Visibility-3-1024x683.webp "Press Releases for Small Businesses How to Build Credibility, Authority, and AI Visibility - Press Release Services - Press Release Services") Many founders assume press releases require enterprise budgets and a Rolodex of media contacts. They don’t. For smaller brands, a strategically distributed announcement can be one of the fastest ways to build credibility and strengthen digital authority. The question isn’t whether owner-led brands can use this kind of strategy. It’s whether they can afford not to, especially as search engines and AI systems increasingly rely on authoritative signals to determine who gets surfaced and cited. That’s exactly why [**Randy The News Guy**](https://thenewsguy.com/) continues to position this kind of announcement as one of the most overlooked growth tools available to scrappier teams. Done right, a single announcement can help an unknown brand look established, trusted, and newsworthy in a matter of hours. The catch? Most owner-led brands either skip this channel entirely or treat it like an ad copy assignment. Neither approach works. What does work is a structured, consistent plan that respects how journalists scan a story, how Google indexes an announcement, and how AI assistants extract citable facts. That’s the approach this guide will walk through. ## **Why This Format Matters for Owner-Led Brands** The press release is often misunderstood as “big company PR.” In reality, it helps smaller brands do something far more practical: - Build trust quickly - Expand digital footprint - Earn third-party credibility - Strengthen search visibility - Create authority signals that AI can recognize And the data backs it up. Many scrappier brands now treat the announcement as a recurring visibility asset rather than a one-time tactic. Brands that publish consistently are often more likely to be quoted as experts, appear in industry coverage, and reinforce brand authority over time. For an owner-led brand, that matters. Because a prospect often doesn’t decide based solely on your offer. They Google you first. And what they find can influence whether they trust you enough to reply to your email, click your booking link, or pick up the phone. ## **The Credibility Advantage Most Owner-Led Brands Ignore** Imagine a prospect searches your brand name and sees: - Your website - An announcement covering a recent milestone - Coverage in a trade publication - A Google News-indexed mention - Commentary quoting you as an expert That creates immediate trust. Even a well-distributed release indexed in search can act as a credibility shortcut, especially when competitors have little or no third-party validation. This is where the format often outperforms expectations. It doesn’t have to land on national television to work. It simply needs to create authority signals where buyers and search engines are looking. Those signals compound. Each piece of coverage reinforces the next, building entity weight in the places that increasingly drive customer decisions. ## **Smaller Brands Often Have a Story Advantage** Ironically, smaller brands can have stronger story angles than large corporations. Why? Because the media often wants: - Founder stories - Local innovation - Community impact - Human-centered business stories - Expert commentary from practitioners Owner-led brands are often rich in exactly those narratives. Authenticity is an advantage. And local media, niche publications, and industry outlets actively look for these stories. That creates an opportunity many founders overlook. A regional outlet covering a hometown founder’s expansion. A trade journal quoting a niche expert on a category trend. A community paper highlighting a local sponsorship. None of these requires a Fortune 500 brand. They require a story told well, with a clear angle and someone willing to be quoted. ## **Story Angles Worth Announcing** ![Story Angles Worth Announcing](https://thenewsguy.com/wp-content/uploads/2026/05/Press-Releases-for-Small-Businesses-How-to-Build-Credibility-Authority-and-AI-Visibility-2-1024x683.webp "Story Angles Worth Announcing - Press Release Services - Press Release Services") ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) A common objection is: “We don’t have anything newsworthy.” Usually, that isn’t true. There are often far more angles than business owners realize. Strong topics include: ### **1. New Products or Services** Launching something new creates a natural announcement opportunity. A simple product expansion, service tier, or geographic launch can anchor a credible announcement. ### **2. Partnerships and Collaborations** Strategic alliances often strengthen perceived authority. Partnering with a recognized brand or organization can elevate your own positioning by association alone. ### **3. Awards and Certifications** Third-party recognition signals trust. Industry awards, B Corp certification, or similar credentials carry real weight when announced properly. ### **4. Hiring Milestones or Growth Updates** Expansion can be news. A new hire, a new office, or a hiring sprint can become a newsworthy story when framed around growth or community impact. ### **5. Community Involvement** Sponsorships, outreach, or social impact initiatives often resonate strongly with regional press and community-focused publications. ### **6. Expert Commentary on Industry Trends** This is often overlooked but powerful for thought leadership. When a category trend hits the news, a timely quote from a founder positions that founder as a credible source for future coverage. ### **7. Anniversaries and Milestones** Five years in business can be a story when framed correctly. A decade in the market is a story. A thousandth customer is a story. ### **8. Customer Success Stories** Results-driven stories can function as both PR and trust-building content. A well-told case study with real numbers can carry an announcement on its own. Newsworthiness usually comes down to framing, not scale. ## **How Press Release Distribution Works for Smaller Brands** Writing the announcement is only half the job. Where it lands matters just as much. Press release distribution refers to the network of newswire services, syndicated outlets, and aggregators that carry your news into search engines, Google News, and the broader news ecosystem. For an owner-led brand, the right distribution partner can mean the difference between an announcement that disappears into a single blog post and one that surfaces across hundreds of indexed pages. The goal isn’t logo soup on an “as seen in” graphic. The goal is durable, indexed third-party validation that supports your brand’s entity profile. A few principles tend to hold: - Distribution networks vary widely in quality. Some focus on quantity, while others prioritize editorial credibility. Understanding the difference matters. - Indexed coverage is more valuable than fleeting placement. Coverage that’s still searchable a year later compounds in value. - Distribution should match the audience. A regional brand may benefit more from local syndication than a national wire blast. - Domain authority of the publishing outlets matters. A handful of strong placements often outperforms hundreds of low-quality ones. This is where strategy starts to separate brands that get visibility from ones that simply get published. Effective press release distribution is less about volume and more about placement quality. ## **How to Submit Press Releases for Maximum Impact** Crafting the announcement is the first step. Submitting it the right way is what determines whether it actually gets noticed. Most brands skip this part — and pay for it later. Whether you’re working with a paid distribution service, a regional newswire, or pitching directly, the submission process deserves real care. A few principles tend to separate releases that earn coverage from those that vanish into nothing. ### **Use a Proven Template** A clean structure makes the submission process faster and reduces the chance of formatting mistakes. Most distribution platforms accept a standard format: headline, dateline, summary lead, body paragraphs, boilerplate, and contact information. Following that format helps reporters scan quickly and AI systems extract the key facts. ### **Lead With the Hook** The first sentence determines whether anyone reads the second. A startup launching a new product, a local brand opening a second location, or an industry expert weighing in on a trending topic — each has a hook worth surfacing in the first line. Bury the hook and the rest of the work goes to waste. ### **Provide Concrete Examples** Reporters and AI systems both reward specificity. Specifics make abstract claims credible. A claim about “growing demand” is weaker than “a 42% increase in inquiries over six months.” Numbers, dates, and named details turn a generic announcement into a citable source. ### **Time the Submission** Timing matters more than most brands realize. Tuesday through Thursday mornings tend to be the highest-attention windows for reporters. Friday afternoons and Monday firehoses are easier to lose in the noise. ### **Match Distribution to Audience** A regional brand may benefit more from local business press coverage than a national wire blast. A B2B brand may prioritize trade publications over consumer outlets. Distribution should follow audience, not ego. ## **Working With Journalists Without a PR Agency** Plenty of founders assume journalists only respond to agencies. They don’t. Reporters often welcome direct outreach when the story is genuinely relevant and the founder is easy to work with. The trick is understanding what reporters actually want. Reporters want: - A clear angle stated up front - Concrete data, dates, and figures - A named, credible source available for quotes - Easy access to images, bios, and supporting context - A response window that respects deadline pressure When a founder pairs a well-structured press release with a short, courteous pitch email, response rates improve dramatically. Journalists scan dozens of pitches a day. The releases that get traction are the ones that read like news stories rather than sales pitches. Lead with the most newsworthy detail. Keep the supporting context tight. Make it easy to copy and paste a quote into a draft. A founder who shows up with a polished announcement and a willingness to be helpful tends to build longer-term relationships with reporters, not just one-off coverage. Watch the rhythm of how reporters work, and the same outlets often come back for more. ## **Consistency Builds Authority** One announcement can help. Consistent ones compound. That’s where momentum happens. Publishing one strong, relevant announcement per month can reinforce: - Brand mentions - Entity recognition - Search relevance - Media familiarity - AI citation signals This is where many brands gain leverage. They stop treating PR as an occasional promotion and start treating it as an authority system. And consistency matters more than volume. A well-structured monthly cadence often outperforms sporadic bursts followed by silence. The brands that win in AI search aren’t the loudest. They’re the ones that show up reliably with structured, citable information month after month, quarter after quarter. ## **Quality Beats Quantity Every Time** Publishing more content does not automatically create authority. Publishing relevant, well-structured content does. Strong releases typically follow the SCAN Framework: **S — Structure** Lead with the answer. Put the news upfront. Don’t bury the most important detail in paragraph four. **C — Clear Focus** One announcement, one topic. Mixing two stories into a single piece usually weakens both. **A — Authority Quotes** Use named sources and credible commentary. Include the title, the company, and a quote that actually adds insight. **N — Numerical Specificity** Include dates, milestones, figures, or concrete proof points. AI systems weight numerical specificity heavily when deciding what to cite. This structure helps reporters, search engines, and AI assistants extract value from your content. Citation potential goes up when extraction is easy. The brands that master this format quickly tend to compound their authority faster than those still figuring it out. ## **How These Announcements Support SEO and AI Visibility** Today’s announcements support more than media outreach. They can contribute to: - Branded search visibility - Featured snippets - Google News indexing - “People Also Ask” opportunities - Entity reinforcement in AI systems - Citations in ChatGPT, Perplexity, and Google AI Overviews That matters because search is evolving from ranking pages to surfacing trusted sources. AI assistants don’t rank ten blue links. They synthesize answers from a curated set of authoritative sources. Brands that consistently produce structured, citable content end up inside that curated set. This makes the announcement format especially useful for smaller brands trying to punch above their weight. The structure is already optimized for how AI systems prefer to consume information. Headlines double as questions. Subheads double as answers. Quotes provide attribution. Numbers provide specificity. The format is, in many ways, AI-native. ## **Common Mistakes to Avoid** ### **Treating Every Announcement Like an Advertisement** Promotional copy rarely performs well. Reporters and AI systems both filter it out. ### **Publishing Without Real Distribution** A great announcement with no placement has limited value. Distribution is where reach starts. ### **Writing Only When There’s “Big News”** Authority compounds through consistency. Waiting for the perfect story usually means waiting forever. ### **Ignoring Local and Niche Media** Regional and trade outlets are often the easiest wins, and they carry strong domain authority for their niche. ### **Focusing Only on Vanity Coverage** Authority signals matter more than logo chasing. A well-indexed regional pickup often outperforms a fleeting mention on a major site that gets buried in archive within hours. ### **Burying the News** The most important detail belongs in the first sentence, not the third paragraph. AI systems extract from the top. ### **Ignoring the Headline** A weak headline gets skipped. A strong one earns the click, the read, and the citation. ### **Skipping the Boilerplate** The boilerplate at the end of an announcement is often where AI systems pull entity-defining context. A vague or missing boilerplate is a wasted opportunity to reinforce who your brand is and what it does. ## **Key Takeaway** ![Key Takeaway](https://thenewsguy.com/wp-content/uploads/2026/05/Press-Releases-for-Small-Businesses-How-to-Build-Credibility-Authority-and-AI-Visibility-684x1024.webp "Key Takeaway - Press Release Services - Press Release Services") Press releases aren’t reserved for large corporations. For owner-led brands, they can be one of the most practical tools for building trust, increasing visibility, and strengthening authority in search. Done consistently, they can help your brand look bigger, sound more credible, and become easier for customers — and AI systems — to trust. The cost of not showing up isn’t just missed coverage. It’s letting competitors define your category in the places where buyers and AI assistants are looking. If you’re ready to turn announcements into a growth asset, start by downloading the free guide [*How to Get Your Brand Featured in AI Overviews*](http://portal.38digitalmarket.com/54049/aio-ebook-sign-up), or [**book a brief 15-minute consultation**](https://calendly.com/38dm/press-release-consultation) to explore how a structured PR strategy could support your business goals. ## **Frequently Asked Questions** ### **What can a press release do for a smaller brand?** A well-structured announcement can help build credibility, generate media mentions, improve search visibility, and create authority signals that support both SEO and AI citations. ### **How often should owner-led brands issue announcements?** Many brands benefit from publishing one relevant release per month. Consistency often matters more than volume, and a steady cadence reinforces entity signals over time. ### **What makes an announcement newsworthy?** Product launches, partnerships, awards, milestones, expert commentary, and community initiatives can all be newsworthy when framed with relevance and supported by concrete details. ### **Can announcements help smaller brands show up in AI Overviews?** Yes. Structured, well-distributed releases can support AI visibility by creating authoritative, citable content aligned with how answer engines extract information. ### **Are these efforts worth it for local brands?** Often yes. Local brands can benefit significantly through regional coverage, stronger trust signals, and improved search visibility — sometimes more efficiently than national campaigns. ### **How does distribution differ from sending an email blast?** Distribution syndicates the announcement across newswires, news aggregators, and indexed outlets, creating durable third-party coverage. An email blast reaches a known list but doesn’t generate the same authority signals or search visibility. ### **Do journalists actually read pitches from smaller brands?** Yes, when the pitch is relevant, well-structured, and respects the reporter’s deadline. A clear angle, named source, and concrete data tend to earn responses more often than generic outreach. ### **How do I learn to write press releases that get cited by AI?** Start by studying releases that already appear in AI Overviews and ChatGPT citations. Reverse-engineer the structure, the quote density, and the numerical specificity. Pair that with a consistent monthly cadence and a quality distribution partner, and the citation lift tends to follow. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [How Podcasts and Press Releases Build Authority (and Get You Cited in Search)](https://thenewsguy.com/podcasts-press-releases-ai-citations-authority/) **Published:** April 12, 2026 **Author:** Press Release Services **Excerpt:** Discover how combining podcasts with press releases creates authority signals, AI citations, and lasting search visibility. Learn the SCAN framework for optimized press releases. **Content:** ## **Introduction** ![Introduction](https://thenewsguy.com/wp-content/uploads/2026/04/Introduction-1024x768.webp "Introduction - Press Release Services - Press Release Services") Creating content is no longer enough to grow visibility. Many brands invest heavily in content marketing, yet fail to gain citations in search results. What matters now is whether your content is structured, credible, and positioned to be referenced. Brands are publishing more than ever, but very few are being recognized as trusted sources that search engines consistently cite. That’s where authority building becomes essential. Podcasts help establish your voice and demonstrate expertise over time. They create long-form content that reinforces your presence in a specific niche. When combined with press releases, that authority is amplified across search engines, media platforms, and structured content ecosystems. Together, podcasts and press releases form a system that strengthens visibility, credibility, and entity recognition. This is the exact approach used by [**Randy** **The News Guy**](https://thenewsguy.com/) to turn podcast appearances into structured authority signals that get picked up, distributed, and cited. Here’s how this two-engine strategy transforms each appearance into a long-term visibility powerhouse. **The Shift in Search** Google no longer just ranks pages. It recognizes entities: people, brands, and experts. AI overviews, featured snippets, and “People Also Ask” boxes pull from multiple authoritative sources, not just websites. In this world: - Being cited matters more than ranking on page one. - Podcasts alone build voice authority. - Press releases convert that authority into search signals, backlinks, and citations. **Engine 1: Building Your Authority Voice (Podcasts)** Podcasts give you long-form authority content. **What most people miss:** - Transcripts, show notes, bios, clips, and social snippets all reinforce your topical authority. - AI reads transcripts; search engines crawl show notes. - Consistently associating your name with specific topics compounds credibility over time. **Common mistake:** Posting a podcast episode once on social media and calling it done. That’s like owning a sports car but only driving it to the mailbox. **Engine 2: Distributing Everywhere That Matters (Press Releases)** Here’s where most people leave authority on the table. Press releases turn one podcast appearance into: - Authoritative news content - Backlinks and citations - Reinforced entity signals for AI - Search visibility across multiple platforms **How it works: Issue a press release announcing your podcast appearance. Example: *“The News Guy Discusses AEO Strategy on the Digital Growth Podcast.”* Host it on high-authority media domains, structure it for AI, and let it amplify your podcast reach. **The SCAN Framework for Press Releases** ![The SCAN Framework for Press Releases](https://thenewsguy.com/wp-content/uploads/2026/04/The-SCAN-Framework-for-Press-Releases-1024x768.webp "The SCAN Framework for Press Releases - Press Release Services - Press Release Services") ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) **S – Structure:** Answer upfront – who appeared, what was discussed, why it matters. **C – Clear Focus:** Focus on one key topic per press release. **A – Authority Quotes:** Include direct quotes from the podcast for credibility. **N – Numerical Specificity:** Include episode numbers, audience size, ranking, and dates. SCAN ensures your release isn’t just published—it’s cited. **The AEO Flywheel: A Self-Feeding System** 1. **Strategic Podcast Appearances:** Target niche shows, prioritize credibility over size, and reinforce your core topics. 2. **SCAN Optimized Press Release Amplification:** Turn every appearance into newsworthy content distributed across trusted media sites. 3. **Multi-Channel Distribution:** Push across Google News, industry platforms, social media, newsletters, and your website. AI rewards repetition and authority across multiple sources. The more signals you send, the stronger your entity recognition becomes. **Compounding Benefits** Podcasts humanize your expertise. Press releases formalize it. Together, they: - Increase AI citations - Generate branded searches - Boost media outreach opportunities - Open doors for speaking engagements Each appearance adds another layer of authority. This isn’t a campaign—it’s a system. **Common Mistakes to Avoid** - Appearing on irrelevant podcasts (dilutes authority) - Skipping press release amplification - Using generic headlines - Ignoring SCAN best practices - Treating podcasting as “branding” instead of strategic authority building **Key Takeaway** ![Key Takeaway](https://thenewsguy.com/wp-content/uploads/2026/04/Key-Takeaway-1024x768.webp "Key Takeaway - Press Release Services - Press Release Services") The question is simple: Are you creating content, or are you building a recognized authority brand? Podcasts + Press Releases = Voice Authority, Media Authority, Search Authority, AI Authority. That’s an **AEO powerhouse**. If you’re ready to turn every podcast appearance into a lasting authority signal, start by integrating SCAN-optimized press releases into your strategy and watch your brand become a recognized source that AI, search engines, and audiences consistently cite. [**Grab your free guide “How to get your Brand Featured in AI Overviews”**](https://portal.38digitalmarket.com/54049/aio-ebook-sign-up) and [**schedule a 15-minute consultation**](https://calendly.com/38dm/press-release-consultation) to map out a personalized AEO plan. ## **Frequently Asked Questions** ### **1. How do podcasts contribute to AI citations and AEO?** Podcasts contribute to AI citations by creating long-form, topic-specific content that includes transcripts, show notes, and clips. AI systems analyze this structured content to identify expertise, strengthen entity recognition, and extract relevant insights for summaries and citations. ### **2. Why should I issue a press release for every podcast appearance?** Issuing a press release for each podcast appearance turns your content into a structured, authoritative source. This increases visibility across media platforms, generates backlinks, and improves the likelihood of being cited in AI Overviews, featured snippets, and related search results. ### **3. What is the SCAN framework, and how does it help press releases perform?** The SCAN framework (Structure, Clear Focus, Authority Quotes, Numerical Specificity) improves performance by organizing content in a way AI systems can easily extract and validate. This increases clarity, credibility, and the chances of being selected as a cited source. ### **4. Can appearing on irrelevant podcasts harm my authority?** Yes. Appearing on podcasts outside your niche weakens topical relevance and dilutes entity signals. AI systems prioritize consistent expertise, so focusing on relevant topics strengthens authority and improves citation potential. ### **5. How often should I combine podcasts with press release amplification?** Podcasts should be paired with press releases consistently, ideally for every meaningful appearance. Regular, structured amplification builds compounding authority signals, improves indexing, and increases long-term visibility in AI-generated search results. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [The AI Visibility Gap: Why Ranking on Google Doesn't Guarantee AI Overviews](https://thenewsguy.com/ai-visibility-gap-google-ai-overviews/) **Published:** April 7, 2026 **Author:** Press Release Services **Excerpt:** In today's digital age, businesses have more opportunities to reach their target audience and communicate their message effectively. One effective tool for achieving this goal is the Digital Press Release. **Content:** ![AI Visibility Gap: Why Ranking on Google Doesn't Guarantee AI Overviews](https://thenewsguy.com/wp-content/uploads/2026/04/The-AI-Visibility-Gap-Why-Ranking-on-Google-Doesnt-Guarantee-AI-Overviews-1024x768.webp "The AI Visibility Gap Why Ranking on Google Doesn't Guarantee AI Overviews - Press Release Services - Press Release Services") Google search behavior has evolved rapidly with the introduction of **AI Overviews**. Instead of browsing multiple search results, users increasingly receive summarized answers directly at the top of the page. These AI-generated responses pull information from trusted sources across the web. For businesses, this shift introduces a new challenge. A company may rank well in traditional search results yet never appear inside the AI-generated answer. This growing disconnect is commonly referred to as the **AI Visibility Gap**. Understanding this gap is becoming essential for organizations that want to remain visible in search. ## **SEO Rankings vs AI Citations** Traditional search engine optimization focuses on ranking web pages for specific keywords. Search engines evaluate relevance, page structure, backlinks, and user experience to determine which pages deserve to appear among the top results. AI systems evaluate sources differently. Instead of presenting a list of pages, AI models generate answers by referencing sources they consider credible and authoritative. This creates a different evaluation process. Search engines ask whether a page deserves to rank among several results. AI systems evaluate whether a source is trustworthy enough to be cited as part of the answer itself. Because of this difference, strong SEO performance alone does not guarantee visibility within AI-generated search results. ## **Five Signals That Influence AI Visibility** ![Five Signals That Influence AI Visibility](https://thenewsguy.com/wp-content/uploads/2026/04/Five-Signals-That-Influence-AI-Visibility-1024x768.webp "Five Signals That Influence AI Visibility - Press Release Services - Press Release Services") ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) Organizations that frequently appear in AI-generated responses tend to share several credibility signals. These signals help AI systems determine whether a source is reliable enough to reference. ### **Third-Party Authority** AI models rely heavily on signals from external sources. Brands mentioned across credible publications, industry websites, review platforms, and news outlets demonstrate broader recognition beyond their own website. When a company’s presence is validated across multiple independent sources, AI systems gain stronger signals that the information is trustworthy. ## **Expertise and E-E-A-T Signals** Experience, expertise, authoritativeness, and trustworthiness remain critical evaluation factors. Content written or reviewed by identifiable experts with verifiable credentials provides stronger credibility signals than anonymous or purely promotional content. Organizations that clearly demonstrate expertise are more likely to be referenced when AI systems generate informational responses. ## **Machine-Readable Content Structure** AI systems extract information more effectively when content is structured clearly. Pages that include organized headings, structured answers to common questions, and schema markup allow AI models to interpret and reference information more easily. Well-structured content improves the likelihood that key information can be surfaced in AI-generated summaries. ## **Content Freshness** Updated information signals that a source remains active and relevant. Pages that include recent updates, new insights, or refreshed data are more likely to be considered reliable. Maintaining updated content helps organizations demonstrate continued authority within their field. ## **Distributed Presence Across Trusted Platforms** AI systems often reference platforms that consistently contain reliable information. These include industry publications, news outlets, professional directories, and trusted community platforms. Organizations that maintain visibility across multiple credible platforms create stronger authority signals that AI systems can evaluate. ## **Press Releases Help Address the AI Visibility Gap** ![Press Releases Help Address the AI Visibility Gap](https://thenewsguy.com/wp-content/uploads/2026/04/Press-Releases-Help-Address-the-AI-Visibility-Gap-1024x768.webp "Press Releases Help Address the AI Visibility Gap - Press Release Services - Press Release Services") Press releases can contribute to several of these authority signals simultaneously. When distributed across reputable news networks, press releases generate third-party mentions, reinforce expertise through expert commentary, and create structured content that AI systems can easily interpret. This distribution also increases a brand’s presence across multiple trusted domains. Over time, consistent publication can strengthen a company’s overall credibility footprint across the web. As search evolves toward AI-generated responses, strategies that build authority across multiple sources are becoming increasingly important. ## **Takeaway** Press releases are no longer used only for announcements or media exposure. They function as structured authority signals that influence SEO rankings, media credibility, and AI-generated search visibility. When distributed across credible outlets and written with clear expertise signals, press releases help position brands where search engines and AI systems look first for reliable information. Organizations that consistently publish authoritative updates strengthen their visibility footprint across the web and improve their chances of being cited in AI-generated answers. Explore how strategic press release distribution can strengthen your brand’s digital trust profile. [**Download the free ebook “How To Get Your Brand Featured in AI Overviews”**](https://portal.38digitalmarket.com/54049/aio-ebook-sign-up), or [**book a brief 15-minute consultation**](https://calendly.com/38dm/press-release-consultation) to review your current AI visibility and authority signals. ## **FAQs** ### Q1: What is the AI isibility Gap? The AI Visibility Gap refers to the difference between ranking well in traditional search results and being cited in AI-generated answers. A company may appear on page one of Google but still not be referenced in AI Overviews because AI systems require stronger authority and trust signals. ### Q2: How do press releases help brands appear in AI-generated search results? Press releases distribute structured, authoritative information across multiple media outlets. This creates third-party validation, expert commentary, and machine-readable content that AI systems can reference when generating answers. ### **Q3: Can press releases influence Google AI Overviews?** Yes. AI Overviews often reference sources that demonstrate credibility and a broad digital presence. Press releases published across reputable news platforms strengthen authority signals that AI models evaluate when selecting sources. ### **Q4: Why does multi-site distribution matter for AI visibility?** AI systems evaluate credibility by examining how frequently and consistently a brand appears across trusted platforms. Wide media distribution helps create cross-domain validation signals that reinforce brand authority. ### Q5: How often should companies publish press releases to support AI visibility? Consistent publication is more effective than occasional announcements. Many organizations publish one to two optimized press releases per month to maintain content freshness, reinforce expertise signals, and strengthen digital authority over time. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [Press Releases Build Digital Trust (And Why It Matters Today)](https://thenewsguy.com/how-the-news-guy-builds-digital-trust-with-press-releases/) **Published:** April 1, 2026 **Author:** Press Release Services **Excerpt:** In today's digital age, businesses have more opportunities to reach their target audience and communicate their message effectively. One effective tool for achieving this goal is the Digital Press Release. **Content:** ## **Introduction** ![Press Releases Build Digital Trust](https://thenewsguy.com/wp-content/uploads/2026/04/Press-Releases-Build-Digital-Trust-1024x768.webp "Press Releases Build Digital Trust - Press Release Services - Press Release Services") In today’s digital world, credibility drives visibility. Brands that consistently build trust across search, media, and AI-powered results are more likely to be recognized as authoritative sources. Press releases are no longer just announcements. When built strategically and distributed Press releases are no longer just announcements — they serve as structured signals of authority. When crafted strategically and distributed across trusted outlets, they can strengthen SEO, reinforce brand credibility, and improve the chances of being cited in AI-generated responses. Google’s title and content guidance also emphasize clear, descriptive, concise page signals that make the main topic easy to understand. The News Guy was recently spotlighted by [*CEO Weekly*](https://ceoweekly.com/how-the-news-guy-is-helping-businesses-build-digital-trust-with-press-releases/), with the article highlighting press releases as a core tool for building digital trust across PR, SEO, and AI‑driven search. Under Randy Rohde’s leadership, the team blends storytelling, media distribution, and SEO engineering to create press releases that act as measurable assets for branded search visibility, media credibility, and AI‑generated citations. ## What Digital Trust Means in 2026 ## Digital trust today is evaluated across three layers: 1. Search engine authority signals 2. Media validation across trusted domains 3. AI citation credibility (Google AI Overviews, Bing AI, ChatGPT references) *“In today’s digital landscape, visibility without credibility is a missed opportunity. Press releases allow you to control the narrative, earn trust, and turn authority into action.”* — Randy Rohde The shift is evident: brands that appear consistently across reputable outlets are more likely to be referenced, ranked, and surfaced in AI-driven search results. The 900+ Distribution Model: Why Syndication Still Matters ![](https://thenewsguy.com/wp-content/uploads/2026/04/Press-Releases-Build-Digital-Trust-And-Why-It-Matters-Today-1024x796.webp "Press Releases Build Digital Trust (And Why It Matters Today) - Press Release Services - Press Release Services") ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) The News Guy distributes press releases across 900+ media outlets, including business publications, digital news platforms, and authority sites. This approach creates: - Geographic and domain-level trust signals - Branded search reinforcement - Indexed media citations - Backlink diversity - Entity recognition for AI systems This model goes beyond simple link building. It focuses on *authority stacking*, ensuring multiple trusted sources validate the same brand narrative. ## **SEO Engineering Inside Every Release** Each press release is structured for: - Clear topical focus (single keyword theme) - Strategic keyword placement - Contextual backlinks - Geographic specificity - Journalistic formatting standards This structured approach aligns with how search engines and AI systems evaluate credibility. As Randy explains: *“We don’t just write press releases, we engineer brand momentum. Our mission is to make your business the one that Google, journalists, and customers can’t ignore.”* ## **Why Press Releases Strengthen AI Visibility** Modern AI search systems prioritize: - Consistent brand mentions - Multi-domain validation - Structured formatting - Authoritative quotes - Specific data points When press releases are distributed properly, they: - Increase branded search volume - Reinforce entity authority - Provide a quotable, structured language AI can reference - Strengthen knowledge graph recognition Press releases are no longer just PR tools—they are AI training inputs. ## **Digital Trust Compounds Over Time** ![Digital Trust Compounds Over Time](https://thenewsguy.com/wp-content/uploads/2026/04/Digital-Trust-Compounds-Over-Time-1024x768.webp "Digital Trust Compounds Over Time - Press Release Services - Press Release Services") Unlike paid ads, press releases accumulate value: - Indexed media placements remain searchable - Brand authority compounds - SEO signals strengthen - AI systems continue referencing structured content The businesses seeing the strongest lift treat press releases as an ongoing authority strategy—not a one-time announcement. **Takeaway** Press releases are no longer about exposure alone—they are structured authority signals that influence SEO rankings, media credibility, and AI-generated visibility. When engineered correctly and distributed across trusted outlets, they position brands where search engines and AI systems look first for reliable sources. Explore how strategic press release distribution can strengthen your brand’s digital trust profile. Download the free guide: Download the free ebook **“**[**How To Get Your Brand Featured in AI Overviews**](https://portal.38digitalmarket.com/54049/aio-ebook-sign-up)**”** or schedule a [**15-minute consultation**](https://calendly.com/38dm/press-release-consultation) to evaluate your current visibility footprint. **FAQs** ## **Q1: How do press releases improve digital trust in search results?** Press releases improve digital trust by creating multi-domain validation signals. When distributed across authoritative outlets, they reinforce brand legitimacy, increase branded search queries, and strengthen entity recognition used in AI-generated search results. ### **Q2: Can press releases influence Google AI Overviews?** Yes. AI systems extract structured, quotable, and authoritative language from widely distributed sources. Press releases with strong formatting, specific data, and expert quotes increase the likelihood of being referenced in AI summaries. ### **Q3: Why does wide media distribution matter for SEO credibility?** Search engines evaluate brand trust through citation consistency across multiple domains. A 900+ outlet distribution model creates stronger authority signals than a single-site publication. ### **Q4: Are backlinks the main benefit of press releases in 2026?** No. While backlinks contribute to SEO, the primary benefit now is authority stacking—consistent brand validation across reputable platforms that reinforce AI and search engine trust. ### **Q5: How often should businesses publish press releases to build authority?** For compounding authority impact, 1–2 optimized press releases per month maintain freshness, reinforce brand narrative, and strengthen AI and search indexing signals. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/3981e1a4b71119697bf98f26450333e82940410893b3504411ed2b721389c9fc?s=300&d=mm&r=g) Press Release Services [See Full Bio](https://thenewsguy.com/author/3e0cb806b1cc0798/) [ ](https://thenewsguy.com/author/3e0cb806b1cc0798/) **Categories:** Business **Tags:** Press Releases --- ### [Incorporation of Company Branding and SEO](https://thenewsguy.com/incorporation-of-company-branding-and-seo/) **Published:** February 4, 2025 **Author:** Randy **Content:** # **Branding and SEO** Branding and SEO – it’s not an exact science. This becomes apparent when trying to incorporate both [**SEO** ](https://thenewsguy.com)and branding as a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. ## **SEO Guidelines![](https://thenewsguy.com/wp-content/uploads/2016/11/blog-post5-300x197.jpg "- Press Release Services")** Once again, it should be emphasized that [**SEO is a series of guidelines**](https://oppmax.com/blog/tldr-seo-length-guidelines-2017-blog-page-content/) rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word. ### SEO Focus The reasoning is pretty straightforward. At first, **no-one knows the name of your company**, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand. One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases. ### Help with Your Strategy We would love to help you with developing the appropriate strategy and approach for your business. [**Connect with us**](https://thenewsguy.com/form/contact-page-form/) for a free consultation. ![author avatar](https://secure.gravatar.com/avatar/00140ac3af7e6bb85c4ec2f23d754a005ae7144b385ffdc77d131987bfbd63a3?s=300&d=mm&r=g) Randy [See Full Bio](https://thenewsguy.com/author/5149f80ab3cd3848/) [ ](https://thenewsguy.com/author/5149f80ab3cd3848/) **Categories:** Business, SEO **Tags:** Branding and SEO, SEO, SEO Guidelines --- ### [Why Local SEO is Important](https://thenewsguy.com/why-local-seo-is-important/) **Published:** February 14, 2025 **Author:** Randy **Content:** ## What is Local SEO Important Local SEO Strategies for Business Localized searches on search engines are becoming more and more widespread within the Local SEO community. Customers are choosing to use Search engines such as Google, Yahoo, MSN, AOL, and the rest over their traditional paper [Yellow Pages](https://www.yellowpages.com/). It takes too much time and effort these days to open the Paper directory – that is if you can even find it – and search and search alphabetically for the business you would like to find. ![Local SEO](https://thenewsguy.com/wp-content/uploads/2019/04/GMB6-300x169.jpg "Local SEO - Press Release Services") ### Old Fashioned Search Some users stick to online yellow pages and search for a topic of interest. Most searchers may not be seeking a business but information. When they search online, they may end up finding local seo content within a page full of information that they are searching for and end up using or contacting the business because it is where they located their related area seo information. Out comes the search engine philosophy of Local SEO. ## Today’s Local Search Local SEO comes down to this, a potential customer opens his or her favorite search engine and types in their city, state county or zip and the business type or information they are searching. Based on this it is essential to see how a company must be optimized for their local seo area. If they are not listed in the search engines on the first page and are not marketed for their Neighborhood, Area, City, or state there is little or no chance of them being found by a searcher online. ![Important Local SEO](https://thenewsguy.com/wp-content/uploads/2019/04/GMB2.jpg "Important Local SEO - Press Release Services") Regardless of the business type model, it is necessarily required to be found online when someone is searching. There are also at least two types of possible searches and results being found online these days. The customer is either looking for a localized search based on location or a general search based on web search. In a local seo perspective, both of these are equally important. ### SEO is Essential For customers searching for businesses, localized online search becomes essential to be listed with directories for local businesses. When a customer searches for information based on a local seo search, web search localization becomes the critical target. When customers for instance in Cleveland Ohio seek to find an SEO professional so they can meet and communicate their desires in person, they will type in [Cleveland SEO](https://thenewsguy.com). The same obviously applies to all locals in the nearby area such as [Chagrin Falls SEO](https://thenewsguy.com), or Akron SEO. Since geographically these areas Chagrin Falls and Cleveland are reasonably close, a marketing professional would choose to target both of them equally. A localized customer in search of a local seo company would not type Ohio SEO, and the market is too general and would include results they would not be interested in. For an SEO professional although it may be a national market that they strive to achieve it is equally important to be listed in their localized search so that potential local customers will be able to locate their products and know they are locally listed. ![author avatar](https://secure.gravatar.com/avatar/00140ac3af7e6bb85c4ec2f23d754a005ae7144b385ffdc77d131987bfbd63a3?s=300&d=mm&r=g) Randy [See Full Bio](https://thenewsguy.com/author/5149f80ab3cd3848/) [ ](https://thenewsguy.com/author/5149f80ab3cd3848/) **Categories:** Business --- ### [Case Study: Craig Campbell SEO](https://thenewsguy.com/case-study-craig-campbell-seo/) **Published:** March 3, 2025 **Author:** Randy **Content:** #### Multiple ### Number 1 Rankings #### Mentioned ### in Forbes India ### Background I want to start my case study off with a big name in the SEO field that a lot of readers probably recognize. Not just to attract your attention (did it work?), but to dispel the myth that press releases don’t play a role in SEO. Craig Campbell was ranked Search Engine Journal’s number 2 most popular SEO expert. In fact, in their write up on him, SEJ specifically highlights how link building is one of his featured skills. So you can probably imagine how humbled I was to have Craig turn to me for press release distribution. ### The Challenge Craig was looking to raise awareness of his free link building guide in order to get it in as many hands as possible to help SMBs and entrepreneurs up their SEO game without breaking the bank. ### The Solution Craig’s guide was just one installment of a larger series of free content he’s been publishing in order to help business owners who had been negatively impacted by the COVID-19 pandemic. I knew that focusing on the charitable nature of the guide was key to getting the word out. My team and I put together an engaging, news-worthy release that would be easy for the media to share in an environment in which everyone is looking to uplift each other. ### The Results Our press release was featured in AP News, landed several number 1 rankings for relevant search terms, and was even highlighted in Google’s Top News listings. In fact, the Search Engine Journal article I mentioned above specifically cites our AP News release in their discussion of Craig. ![craig-cambell-seo-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/craig-cambell-seo-case-study-1024x576.jpg "craig-cambell-seo-case-study - Press Release Services - Press Release Services") ## Craig Successfully Featured On ![Yahoo-news](https://thenewsguy.com/wp-content/uploads/2020/12/Yahoo-news.png "Yahoo-news - Press Release Services - Press Release Services") ##### Yahoo News ![Forbes](https://thenewsguy.com/wp-content/uploads/2020/12/Forbes.png "Forbes - Press Release Services - Press Release Services") ##### Forbes ![Business-insider](https://thenewsguy.com/wp-content/uploads/2020/12/Business-insider.png "Business-insider - Press Release Services - Press Release Services") ##### Business Insider ![Liverpool-star](https://thenewsguy.com/wp-content/uploads/2020/12/Liverpool-star.png "Liverpool-star - Press Release Services - Press Release Services") ##### Liverpool Star ![Calgary-monitor](https://thenewsguy.com/wp-content/uploads/2020/12/Calgary-monitor.png "Calgary-monitor - Press Release Services - Press Release Services") ##### Calgary Monitor ![Associated-press](https://thenewsguy.com/wp-content/uploads/2020/12/Associated-press.png "Associated-press - Press Release Services - Press Release Services") ##### Associated Press Plus over **600 more** news outlets including ![](https://thenewsguy.com/wp-content/uploads/2020/12/news-outlet.png "news-outlet - Press Release Services - Press Release Services") ![](https://thenewsguy.com/wp-content/uploads/2024/03/Craig-Campbell-Headline.png "Craig-Campbell-Headline - Press Release Services - Press Release Services") ![](https://thenewsguy.com/wp-content/uploads/2024/03/Craig-Campbell-Headline_2.png "Craig-Campbell-Headline_2 - Press Release Services - Press Release Services") ![](https://thenewsguy.com/wp-content/uploads/2024/03/Craig-Campbell-Headline_3.png "Craig-Campbell-Headline_3 - Press Release Services - Press Release Services") ![](https://thenewsguy.com/wp-content/uploads/2024/03/Craig-Campbell-SEJ-Mention_2.png "Craig-Campbell-SEJ-Mention_2 - Press Release Services - Press Release Services") ![](https://thenewsguy.com/wp-content/uploads/2024/03/Craig-Campbell-SEJ-Mention.jpg "Craig-Campbell-SEJ-Mention - Press Release Services - Press Release Services") #### Ready To Talk? [ Get Started ](https://thenewsguy.com/contact-information/) ![author avatar](https://secure.gravatar.com/avatar/00140ac3af7e6bb85c4ec2f23d754a005ae7144b385ffdc77d131987bfbd63a3?s=300&d=mm&r=g) Randy [See Full Bio](https://thenewsguy.com/author/5149f80ab3cd3848/) [ ](https://thenewsguy.com/author/5149f80ab3cd3848/) **Categories:** Case Study --- ### [Case Study: Tanner Howe](https://thenewsguy.com/case-study-tanner-howe/) **Published:** March 3, 2025 **Author:** Randy **Content:** #### Featured ### on Google’s Top Stories #### 500+ ### YouTube Subscribers ### Background I want to share the story of one man looking to make it big in a tough industry during one of the hardest possible times to be an artist. Tanner Howe is an LA-based musician, singer, songwriter, and performer who wasn’t going to let a pandemic slow down his devotion to his audience. ### The Challenge Tanner has a growing YouTube channel that boasts over a million views. He turned to press releases to get his music in front of more people the world over and to build up his brand as a devoted artist with creative solutions. ### The Solution The pandemic has been as tough on performers as it has been on their audiences, so we wanted to highlight Tanner’s persistence in not losing touch with the people who love his music. Our press release focused on Tanner’s surprise drive-up Halloween concerts, which he performed from the back of a pickup truck across 6 different neighborhoods in Orange County, CA. We also linked to recordings of the performances on Tanner’s website and YouTube channel to drive readers to enjoy the experience for themselves. ### The Results Tanner’s story spread far beyond Orange County. In addition to being featured on Google’s Top Stories and more than 100 different news sites, the tale of Tanner’s drive-up Halloween special made it all the way to the London Mercury News. [ ![tanner-howe-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/tanner-howe-case-study-1024x576.jpg "tanner-howe-case-study - Press Release Services - Press Release Services") ](https://news.38digitalmarket.com/report/8e9b0a8e-19ff-11eb-bd5b-525400bbad9d) ## We Got Tanner Featured On ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### Big News Network ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### London Mercury ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### MarketWatch ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### United Kingdom News ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### SNN News ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### San Rafeal News Plus over **100 more** news outlets! ![](https://thenewsguy.com/wp-content/uploads/2020/12/news-outlet.png "news-outlet - Press Release Services - Press Release Services") #### Ready To Talk? [ Get Started ](https://thenewsguy.com/contact-information/) ![author avatar](https://secure.gravatar.com/avatar/00140ac3af7e6bb85c4ec2f23d754a005ae7144b385ffdc77d131987bfbd63a3?s=300&d=mm&r=g) Randy [See Full Bio](https://thenewsguy.com/author/5149f80ab3cd3848/) [ ](https://thenewsguy.com/author/5149f80ab3cd3848/) **Categories:** Case Study --- ### [Case Study: Waseda Farms](https://thenewsguy.com/case-study-waseda-farms/) **Published:** March 3, 2025 **Author:** Randy **Content:** #### 25% ### Sales Increase #### Featured ### on Google’s Top Stories ### Background I wanted us to look at a more traditional business. Waseda Farms is a Wisconsin-based organic farm and food store. In addition to serving customers at their two Wisconsin locations, however, they also fulfill online orders for organic meats, pet treats, and more. Their story illustrates how press releases can be a perfect strategy even when it comes to e-commerce. ### The Challenge Waseda Farms was looking to gain more national exposure in hopes of boosting online sales. They turned to me for press releases that would get their business in front of media sources in time for the holiday surge of business. ### The Solution E-commerce isn’t always the most newsworthy of topics, but with a small local farm and business, we were able to find a clever angle that made for an attractive human-interest story. We put together a press release about the upcoming shortage of small turkeys caused by the world-wide reduction in holiday gatherings. However, because Waseda Farms—like many turkey suppliers—had already sold out of the iconic Thanksgiving bird, we also included a section on turkey alternatives that could be ordered from their online store. ### The Results This is one of my favorite stories to share because it’s heartwarming to see a small business grow during hard times. In the weeks following our press release, Waseda Farms enjoyed a 25% increase in online leads and sales. This was likely due to the PR getting featured in Google’s Top Stories listing and being picked up by more than one hundred different media sites. [ ![Waseda-Farms-Market-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/Waseda-Farms-Market-case-study-1024x576.jpg "Waseda-Farms-Market-case-study - Press Release Services - Press Release Services") ](https://news.38digitalmarket.com/report/7fae754e-22ad-11ec-a822-525400bbad9d) ## Waseda Farms Successfully Featured On ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### London Mercury ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### Digital Journal ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### Ask Top Stories ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### America Rodeo ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### Top News Wire ![](https://thenewsguy.com/wp-content/plugins/elementor/assets/images/placeholder.png) ##### Digital Journal Plus over **100 more** news outlets! ![](https://thenewsguy.com/wp-content/uploads/2020/12/news-outlet.png "news-outlet - Press Release Services - Press Release Services") #### Ready To Talk? [ Get Started ](https://thenewsguy.com/contact-information/) ![author avatar](https://secure.gravatar.com/avatar/00140ac3af7e6bb85c4ec2f23d754a005ae7144b385ffdc77d131987bfbd63a3?s=300&d=mm&r=g) Randy [See Full Bio](https://thenewsguy.com/author/5149f80ab3cd3848/) [ ](https://thenewsguy.com/author/5149f80ab3cd3848/) **Categories:** Case Study --- ### [Top Strategies for Digital Press Releases](https://thenewsguy.com/top-strategies-for-digital-press-releases/) **Published:** March 3, 2025 **Author:** Randy **Excerpt:** In today's digital age, businesses have more opportunities to reach their target audience and communicate their message effectively. One effective tool for achieving this goal is the Digital Press Release. **Content:** ## **Digital Press Releases – What Should I Do?** In our increasingly digital world, businesses have unprecedented opportunities to connect with their target audiences and convey their messages effectively. One powerful tool for achieving this is the Digital Press Release. This communication method enables businesses to share news and information widely, reaching journalists, bloggers, and various stakeholders. In this article, we will delve into the advantages of digital press releases and how they can be utilized to promote businesses, products, and services. Additionally, we will offer valuable tips and best practices for crafting impactful digital press releases that deliver results. ## **Your Goal:** ![Digital Press Release Goal](https://thenewsguy.com/wp-content/uploads/2019/04/GMB-300x200.jpg "Digital Press Release Goal - Press Release Services") ## **Building Brand Authority** If your goal is to Build Brand Authority, a Digital Press Release is designed to share news and information with a broad audience, including journalists, bloggers, and influencers. When used effectively, a digital press release can help build brand authority in several ways. For example: 1. **Increased Visibility**: By distributing a press release online, you can reach a much larger audience than through traditional PR channels, which can help increase your brand’s visibility. 2. **Credibility**: A well-crafted press release can establish your brand as a credible source of information and expertise in your industry. Sharing news and updates on your products or services can demonstrate your expertise and build trust with your audience. 3. **SEO Benefits**: Press releases can also help improve your search engine rankings, as they can include relevant keywords and backlinks to your website. This can drive traffic to your site and boost your overall online visibility. 4. **Media Coverage**: If journalists or bloggers pick up your press release, it can lead to media coverage for your brand, further increasing your authority and credibility. A good plan could include our [Standard Package](https://thenewsguy.com/press-release-page/?add-to-cart=3312) *and* add on any of the profile-building sites such as APNews, Digital Journal, LA Weekly, Forbes, Entrepreneur, and Business Insider. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ## **Reputation Management** A digital press release can be an effective tool for reputation management because it allows you to control the narrative and communicate directly with your audience. Here are some specific reasons why you might use a digital press release for reputation management: 1. **Crisis Management**: If your brand experiences a crisis or negative event, a digital press release can effectively get ahead of the story and share your side of the situation. By issuing a press release acknowledging the situation and outlining your response, you can demonstrate transparency and a commitment to resolving the issue. 2. **Correcting Misinformation**: If misinformation or rumors is circulating about your brand, a digital press release can help set the record straight. By providing accurate information and addressing any false or misleading claims, you can prevent the spread of misinformation and protect your reputation. 3. **Highlighting Positive News**: A digital press release can also promote positive news and accomplishments related to your brand. By sharing news of awards, achievements, or other positive developments, you can help shape the narrative around your brand and reinforce a positive reputation. 4. **Building Relationships with Media**: Regularly issuing digital press releases can also help build relationships with journalists and bloggers covering your industry. By providing timely and relevant news and information, you can establish your brand as a valuable source and build trust with these important stakeholders. A [Digital Press Release](https://thenewsguy.com/press-release-page/) can be a valuable tool for managing your brand’s reputation proactively and strategically. Taking control of the narrative and communicating directly with your audience can protect and enhance your brand’s reputation. The best strategy here would be our [Premium PR Package](https://thenewsguy.com/press-release-page/?add-to-cart=3313) – taking advantage of profile-building sites like APNews, Yahoo News, Benzinga, Digital Journal, and MarketWatch. ![Service Based Business for Digital PR](https://thenewsguy.com/wp-content/uploads/2023/03/unnamed-2-275x300.jpg "Service Based Business for Digital PR - Press Release Services") ## **Service Based Business** For various reasons, a digital press release can be a valuable tool for a service-based business. Here are some specific ways that a digital press release can benefit a service-based business: 1. **Highlighting New Services**: If your service-based business is launching a new service or making significant updates to an existing service, a digital press release can effectively share this news with a broader audience. You can generate interest and attract new customers by highlighting your service’s unique features and benefits. 2. **Establishing Thought Leadership**: Establish your business as a thought leader. You can demonstrate your expertise and build trust with your audience by sharing insights, trends, or other valuable information related to your service. 3. **Promoting Events**: If your service-based business is hosting an event, such as a workshop, seminar, or webinar, a digital press release can generate interest and attract attendees. By sharing details about the event and highlighting the benefits of attending, you can encourage people to sign up and participate. 4. **Building Brand Awareness**: A Digital PR can also be a valuable tool for building brand awareness for your service-based business. By sharing news and updates related to your business, you can stay top-of-mind with your audience and reinforce your brand’s values and messaging. Our [**Standard Package**](https://thenewsguy.com/press-release-page/?add-to-cart=3312)**, add-on APNews, Digital Journal,** or go all-in with the [**Premium Package**](https://thenewsguy.com/press-release-page/?add-to-cart=3313) are solid strategies here. This can help a service-based business build its reputation, attract new customers, and establish itself as a thought leader in its industry. By leveraging the power of digital media to reach a wider audience, a service-based business can drive growth and success over time. ## Ready to get Started? [ Let's Go! ](https://thenewsguy.com/press-release-page/) ## **Product Based Business** A digital press release can be a valuable tool for a product-based business. Here are some specific ways that it can benefit a product-based business: 1. **Product Launches**: Effectively announce new products or product lines to a wider audience. By highlighting your product’s unique features and benefits, you can generate interest and excitement among potential customers. 2. **Reviews and Testimonials**: Digital Press Releases can also be used to share positive reviews and testimonials from satisfied customers. By highlighting the experiences of real customers, you can build trust and credibility with potential customers. 3. **Industry Recognition**: Share this news with a broader audience if your product has received awards or other industry recognition. By highlighting the achievements of your product, you can establish credibility and authority in your industry. 4. **Promotions and Discounts**: Highlight special offers, discounts, or promotions related to your product. By sharing these opportunities with your audience, you can encourage them to purchase and drive sales. A Digital Press Release can help a product-based business build brand awareness, generate interest and excitement around new products, and drive sales. A good strategy is our **Standard Package with add-ons** of APNews and/or Benzinga, and US State or Internation Distribution. ## ![Local SEO](https://thenewsguy.com/wp-content/uploads/2019/04/GMB6-300x169.jpg "Local SEO - Press Release Services") ## **Local Business** Effectively promote a local business and its rankings on Google Maps. Here are some specific ways to use a digital press release for this purpose: 1. **Share the News**: If the local business has recently gained several positive reviews on Google Maps, use the PR to share this news with a wider audience. By highlighting the business’s achievements and success, you can generate interest and encourage people to visit the business. 2. **Highlight the Business**: In the press release, highlight the local business and its unique features and offerings. Share customer testimonials, photos of the business, or other relevant information to help readers understand what differentiates the business from competitors. 3. **Encourage Action**: Finally, encourage readers to take action by visiting the business in person or leaving a review on Google Maps. Include links or other calls-to-action to make it easy for people to find and interact with the business. We love to push local businesses and their rankings with our Digital PR’s! Use our **Standard Package with the US States Distribution add-on**. Link to your GBP URL, Google Busines.Site URL, embed your Google Map, and include your full NAP (name, address, phone) as listed on your GBP Profile. Use lots of Geo-Relevant keyword phrases to impact the local relevance. ![author avatar](https://secure.gravatar.com/avatar/00140ac3af7e6bb85c4ec2f23d754a005ae7144b385ffdc77d131987bfbd63a3?s=300&d=mm&r=g) Randy [See Full Bio](https://thenewsguy.com/author/5149f80ab3cd3848/) [ ](https://thenewsguy.com/author/5149f80ab3cd3848/) **Categories:** Business **Tags:** Press Releases --- ### [Sample Press Release Reports](https://thenewsguy.com/sample-press-release-reports/) **Published:** March 3, 2025 **Author:** Randy **Excerpt:** Our comprehensive press release reporting offers dual benefits for our clients. Firstly, we provide a detailed report outlining all the platforms where your press release has been distributed, complete with direct links for easy access. Secondly, we also offer an in-depth analysis of the traffic generated by your press release, giving you valuable insights into its effectiveness. **Content:** Our comprehensive press release reporting offers dual benefits for our clients. Firstly, we provide a detailed report outlining all the platforms where your press release has been distributed, complete with direct links for easy access. Secondly, we also offer an in-depth analysis of the traffic generated by your press release, giving you valuable insights into its effectiveness. By utilizing our robust press release reporting, you can monitor the extent of your release’s syndication across various websites and platforms and gauge its impact on your target audience. This data-driven approach ensures you can make informed decisions about future press release campaigns and enhance your overall public relations strategy. ## Premium Press Release Dashboard Here’s an example of our Premium Reporting Dashboard ![Premium Digital Press Release Dashboard](https://thenewsguy.com/wp-content/uploads/2023/03/Screenshot-2023-03-24-3.38.13-PM-1024x573.png "Press-Release-Packages - Press Release Services - Press Release Services") ## Standard Press Release Dashboard Here’s an example of our Standard Reporting Dashboard ![Standard Press Release Dashboard](https://thenewsguy.com/wp-content/uploads/2023/03/Screenshot-2023-03-24-3.38.59-PM-1024x234.png "Screenshot 2023-03-24 3.38.59 PM - Press Release Services - Press Release Services") ## News Site Pick-Ups Viewing all of the Press Release Placements is quick and easy! ![Press Release Placement Pick-Ups](https://thenewsguy.com/wp-content/uploads/2023/03/Screenshot-2023-03-31-2.48.21-PM-1024x363.png "Screenshot 2023-03-31 2.48.21 PM - Press Release Services - Press Release Services") ![Viewing Press Release Placements](https://thenewsguy.com/wp-content/uploads/2023/03/Screenshot-2023-03-31-2.51.31-PM-1024x363.png "Screenshot 2023-03-31 2.51.31 PM - Press Release Services - Press Release Services") ## PDF & Excel Downloads Available With any of our Press Release Reports, downloading PDF and Excel Reports are available at anytime! ![](https://thenewsguy.com/wp-content/uploads/2023/03/Screenshot-2023-03-31-2.55.07-PM.png "Screenshot 2023-03-31 2.55.07 PM - Press Release Services - Press Release Services") ## Let's Get Started on Your Press Release Today! [ Start Now ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/00140ac3af7e6bb85c4ec2f23d754a005ae7144b385ffdc77d131987bfbd63a3?s=300&d=mm&r=g) Randy [See Full Bio](https://thenewsguy.com/author/5149f80ab3cd3848/) [ ](https://thenewsguy.com/author/5149f80ab3cd3848/) **Categories:** Business **Tags:** Press Releases --- ### [Mastering the Art of Press Release Writing: A Comprehensive Guide](https://thenewsguy.com/mastering-the-art-of-press-release-writing-a-comprehensive-guide/) **Published:** March 3, 2025 **Author:** Randy **Excerpt:** Our Press Release Packages include writing a well-crafted article to ensure maximum news placement. You can also provide your own article. Here’s how to write a compelling Press Release. **Content:** Our [Press Release Packages](https://thenewsguy.com/press-release-page/) include writing a well-crafted article to ensure maximum news placement. You can also provide your own article. Here’s how to write a compelling Press Release. ## Essential Tips and Strategies for Crafting Compelling Press Releases ### In today’s fast-paced media landscape, the ability to capture attention with a well-crafted press release is more crucial than ever. A compelling press release not only informs but also engages journalists and your target audience, making it essential for effective communication. ### We’ll explore [essential tips and strategies](https://thenewsguy.com/top-strategies-for-digital-press-releases/) for creating impactful press releases that stand out in a crowded marketplace. From identifying newsworthy topics to mastering the inverted pyramid style, we’ll guide you through the key elements that can elevate your press release from mundane to memorable. Whether you’re a seasoned communicator or just starting, these insights will help you maximize your media coverage and enhance your brand’s visibility. ### ### 1. Identifying a Newsworthy Topic The first step in crafting an effective press release is to select a newsworthy topic that captures the media’s interest and your target audience. Ensure your press release provides fresh or intriguing information—otherwise, why would anyone bother reading it? To enhance your chances of gaining media coverage, incorporate a unique angle or aspect in your press release that distinguishes it from submissions by other brands. ### 2. Adopting the Inverted Pyramid Style Press release writing requires a distinct approach from other writing styles. Instead of an introduction that eases the reader, press releases begin with a summary and dive directly into the reason for the release. Generally, press releases follow the Inverted Pyramid Style, presenting the most crucial, newsworthy information first. Start with a headline, summary, and opening paragraph, followed by a quotation paragraph and less significant supporting points. Always convey a newsworthy message to your target audience. ### 3. Writing in the Third Person Maintain an impartial perspective when writing your press release, as if a journalist were reporting the facts. Always write in the third person, offering an external viewpoint on the events. The only exception is when quoting a company, partner, or customer, in which case first-person language is acceptable. ### 4. Crafting a Headline with an Action Verb Press release headlines should be concise and informative, covering the main points without excessive description. Include an active verb and your brand name for an easily digestible headline that informs readers. ### 5. Keeping the Summary Brief and Engaging Your summary should be a paragraph at maximum, providing readers with a succinct description of the content to follow. Avoid repetition and keep your summary distinct from your introduction. ### 6. Including the Dateline: City, State, and Issuing Date To ensure relevance for your readers, include a dateline with the city, state, and issuing date of the press release at the beginning of your copy. ### 7. Crafting an Engaging Introduction and 5W1H After the dateline, your introduction should highlight the most critical information. Follow this with a first paragraph addressing the 5W1H rule of writing: Who, What, When, Where, Why, and How. ### 8. Avoiding Questions Press releases announce news, so refrain from posing questions in your release. Instead, provide clear and concise information that offers solutions and benefits to your target audience. ### 9. Concluding with the Boilerplate Conclude your press release with a boilerplate—a brief paragraph containing background information about your company or organization. You may use a subheading like “About (Company Name)” to distinguish this section from the main content. ### 10. Providing Contact Information Include your company name, phone number, and email address in the top right corner to facilitate communication and establish credibility. Following these guidelines, you can craft compelling press releases that maximize exposure and optimize impact. ## Let's Get Started on Your Press Release Today! [ Get Started ](https://thenewsguy.com/press-release-page/) ![author avatar](https://secure.gravatar.com/avatar/00140ac3af7e6bb85c4ec2f23d754a005ae7144b385ffdc77d131987bfbd63a3?s=300&d=mm&r=g) Randy [See Full Bio](https://thenewsguy.com/author/5149f80ab3cd3848/) [ ](https://thenewsguy.com/author/5149f80ab3cd3848/) **Categories:** Business **Tags:** Press Releases --- ## Pages ### [Press Release Services](https://thenewsguy.com/) **Published:** January 31, 2024 **Author:** Elisabeth **Content:** # Get Featured on 900+ News Sites ## SEO & AI Visibility with Premium Press Releases [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) ### Your Story Will Appear On: ![Press Release Services News Sites for Premium](https://thenewsguy.com/wp-content/uploads/2024/06/logo-image-3-768x432.jpg "Press Release Services News Sites for Premium - Press Release Services - Press Release Services") ## Packages Designed to Amplify Your Brand ## Standard Package ## $97 ###### One Time [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) **This package is perfect for:** GBP Ranking, Website Ranking, Link Building & Diversification, Citations, Product & Services Announcements. Most clients order monthly for consistent SEO results - Google News Inclusion - 50+ ABC, NBC, Fox News - 50+ Authority News Partners - 100+ Finance & Biz Sites - 75+ Local Newswires - Published in our News Room [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) ## Advanced Package ## $197 ###### One Time [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) **This package is perfect for:** Brand Building, Reputation Management, GBP Ranking, Website Ranking, Link Building & Diversification, Citations, Product & Services Announcements. ![Press Release Services News Sites for Advanced](https://thenewsguy.com/wp-content/uploads/2024/06/logo-image-2-1024x576.jpg "logo imPress Release Services News Sites for Advancedage 2 - Press Release Services - Press Release Services") - **All of Standard Package PLUS:** - US State Distribution - International Distribution - Financial Sites - Published in our News Room [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) ## Premium Package ## $487 ###### One Time [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) APNews, Yahoo News Network, Yahoo Finance (USA & International Outlets), Benzinga, Business Insider, GlobeNews, NewsFile, 140 State & Regional Newswires & 30 International news outlets. ![Press Release Services News Sites for Premium](https://thenewsguy.com/wp-content/uploads/2024/06/logo-image-3-1024x576.jpg "Press Release Services News Sites for Premium - Press Release Services - Press Release Services") - All of Advanced Package - PR Booster Add-On - APNews - Yahoo News & Finance - Benzinga - GlobeNewsWire - Business Insider - EIN News - Newsfile - Distributed on our Private Google News Sites Network - 150+ sites - Published in our News Room [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) ## Feature Your Story On Over 900+ Outlets. Maximize your business’s reach with expert, human-written press releases—engineered for SEO gains and enhanced visibility in search engines and AI-powered platforms. Boost your brand’s authority and online presence with optimized news that gets discovered by both people and next-gen search tools. ![Press Release Services News Sites](https://thenewsguy.com/wp-content/uploads/2024/06/logo-image-1-rotated.jpg "Press Release Services News Sites - Press Release Services - Press Release Services") Not sure which package is right for you? [ Schedule a Free 15-Minute Consultation ](https://calendly.com/38dm/press-release-consultation) ## Press Release Distribution Services ![Press Release Services Top 10 Reasons](https://thenewsguy.com/wp-content/uploads/2025/11/416104722_728091336072140_8799754800934797081_n-1024x1024.jpg "416104Press Release Services Top 10 Reasons722_728091336072140_8799754800934797081_n - Press Release Services - Press Release Services") ## Press Release: Why It's Worth It - Increase AI Search Visibility - Massive Ranking Boost - Increase GBP Rankings - Improved Rankings + Traffic - Build Brand Trust & Reputation - White Hat Authority Builder (Google Loves PR) - More Traffic, Sales & Conversions - Massive Distribution with Contextual Anchor Text Links Reach millions with your message, capture attention, expand your influence, and forge powerful connections that grow your brand and network. Put your story in front of the right people with proven press release distribution that drives real results. Learn More More than just news distribution—we craft compelling stories that command attention. Reach your ideal audience on the channels that matter, from major news outlets and social platforms to influential trade journals and broadcast media. With industry-leading wire distribution, your message is delivered across a vast network, generating the kind of high-impact media pickup that puts your brand in the spotlight—and keeps it there. Let experienced growth experts amplify the stories that set you apart. ## How It Works ![Craft press release](https://thenewsguy.com/wp-content/uploads/2024/01/woman-writing-on-a-laptop-scaled.jpeg "Close-up of a business woman typing a laptop computer on a desk - Press Release Services - Press Release Services") ### 1. Craft Press Release Craft a compelling press release or let our expert team create one for you. ![Press Release Services and Distribution Reports](https://thenewsguy.com/wp-content/uploads/2024/02/select-packages-1.png "select packages - Press Release Services - Press Release Services") ### 2. Select a Package Select the press release package that aligns perfectly with your requirements. ![Premium Digital Press Release Dashboard](https://thenewsguy.com/wp-content/uploads/2023/03/Screenshot-2023-03-24-3.38.13-PM.png "Press-Release-Packages - Press Release Services - Press Release Services") ### 3. Get Results! Receive a detailed distribution report once your press release is successfully published. Track exactly where your story goes and the impact it makes. ##### Also Included In Our ## Press Release Packages We can also provide additional sites and services based on need and location. For instance, if you need to target a specific State. If in **Canada**, we can include the Quebec News Tribune plus others. If in the **U.K**. we have a number of sites that we’ve created partnerships such as London Mercury, Liverpool Star, UK News, Belfast News. AND – we can publish to all international versions of Yahoo Properties. - Professional press release writing and industry‑proven PR techniques - Distribute for Massive exposure for your website - White-label reporting if needed - Provide a Full Report of where your article has been published - Delivery period 10-14 working days - Release links run through indexing network ![Premium Digital Press Release Dashboard](https://thenewsguy.com/wp-content/uploads/2023/03/Screenshot-2023-03-24-3.38.13-PM.png "Press-Release-Packages - Press Release Services - Press Release Services") ## Start Now [ PRESS RELEASES ](https://38digitalmarket.spp.io/order/PR-Services) [ FEATURED ARTICLES ](https://thenewsguy.com/featured-article-page/) ![Working on a Bigger Project](https://thenewsguy.com/wp-content/uploads/2020/07/92028464_642007559979831_773362643225280512_o.jpg "Working on a Bigger Project - Press Release Services - Press Release Services") ## Have Questions? This isn’t just another conversation; it’s your shortcut to headline news. **Book your FREE 15-minute consultation** and unlock the strategy top brands use to turn announcements into front-page stories. Here’s what you’ll walk away with: - A clear analysis of your press release approach, and expert guidance if you’re starting from scratch. - The proven secrets for making your press release stand out in crowded inboxes. - Actionable tips custom-fit to your brand’s unique story. Take this opportunity to amplify your message, so your news isn’t just published, it’s celebrated by your audience and the media that matter most. [ Get Your Free 15-Minute Strategy Session ](https://calendly.com/38dm/press-release-consultation) ## Our Results Speak for Themselves - - ![Louis](https://thenewsguy.com/wp-content/uploads/2024/02/Louis.png "Louis - Press Release Services - Press Release Services") ##### "That last press release did the trick! Lets do it again!" ![Press Release Services Ranking Proof](https://thenewsguy.com/wp-content/uploads/2024/04/Labbate_2.png "Labbate_2 - Press Release Services - Press Release Services") Chris Labbate ** Rated 5 out of 5 ![Louis](https://thenewsguy.com/wp-content/uploads/2024/02/Louis.png "Louis - Press Release Services - Press Release Services") ##### "We Rank #1 in Organic for the main keyword + City" ![Press Release Services Proof of ranking power](https://thenewsguy.com/wp-content/uploads/2024/04/Labbate_1-1024x644.png "Labbate_1 - Press Release Services - Press Release Services") Chris Labbate ** Rated 5 out of 5 ![Paul](https://thenewsguy.com/wp-content/uploads/2024/02/Paul.png "Paul - Press Release Services - Press Release Services") ##### "The News Guy is second to none" Randy and his team provide great digital marketing services that make a difference. We’re a UK company running national campaigns and work with multiple partners who offer a press release service – the results, speed, efficiency and value for money that 38 Digital Market gives is second to none. Many thanks!! Paul Delaney ** Rated 5 out of 5 ![Simon Hogben Digital Marketing consultant specialising in lead generation from SEO & PPC for service-based businesses.](https://thenewsguy.com/wp-content/uploads/2024/05/Simon.jpeg "Simon - Press Release Services - Press Release Services") ##### "Experts in the Field!" I’ve been using 38 Digital Market’s Press Release Distribution service for over a year on multiple client projects. The turnaround time is quick, and the reporting is very transparent. Randy and the 38 Digital Market team are experts in the field. If you’re looking to use press releases to enhance your online visibility, I’d definitely recommend this service. Simon Hogben – *Founder, 360 Media Works* [simonhogben.com](https://simonhogben.com/) ** Rated 5 out of 5 ![Gareth Boyd, Head of Growth at Credit Card Compare](https://thenewsguy.com/wp-content/uploads/2024/05/Gareth-Boyd.jpg "Gareth Boyd - Press Release Services - Press Release Services") ##### "delivers every time with service and value" Randy has been the perfect partner to our press team. If you are serious about doing things that your competitors probably do, order without hesitation! We run a fintech in Australia, which is difficult to get targeted press attention, but 38 Digital Market delivers every time with service and value. **Gareth Boyd** – *Head of Growth at Credit Card Compare* [creditcardcompare.com.au](https://www.creditcardcompare.com.au) ** Rated 5 out of 5 ![Chris Giles - Founder, Director, CEO at Augmun Solutions Ltd. and Owner at CGain Web Design & SEO Blackpool](https://thenewsguy.com/wp-content/uploads/2024/05/Chris-Giles.jpg "Chris Giles - Press Release Services - Press Release Services") ##### "A No-Brainer" We work with some really demanding and picky clients. Having Randy on our marketing team is a no-brainer, his service delivers excellence every time. **Chris Giles** – *Founder, Director, CEO at Augmun Solutions Ltd.* [augmun.co.uk](https://augmun.co.uk/) ** Rated 5 out of 5 ![Louis](https://thenewsguy.com/wp-content/uploads/2024/02/Louis.png "Louis - Press Release Services - Press Release Services") ##### "Offers complete digital marketing solutions" I was looking for a new PR service provider when I came across this company. They offer a wide range of services that make it easy to implement the right marketing campaign at the right time. Randy is knowledgeable, responsive, and great to work with. They are the best PR service by far. I recommend them without hesitation for well-written releases and awesome distribution. Louis Mendez ** Rated 5 out of 5 ![Philip-Rankin](https://thenewsguy.com/wp-content/uploads/2024/02/Philip-Rankin.png "Philip-Rankin - Press Release Services - Press Release Services") ##### "Provided expert advice and guidance" As an owner of a small business I have many roles to fill. With digital marketing changing at a fast pace it’s one where I need help. Randy and his team have been great partners for me. I’m a manufacturing business that is launching a product of our own, Even Mix™️️. Randy and his team have provided expert advice and guidance. They execute tasks on time and with high quality. I’ve been very impressed with there level of service. I was recommended by another business owner and feel very comfortable recommending them to others. **Phil Rankin** – *Founder, CEO at EvenMix* EvenMix.com ** Rated 5 out of 5 More Testimonials [ Voices of Trust ](https://testimonials.thenewsguy.com/wall/cmiq8hlc9003wl70472um8wsa) ## Real Clients. Real Results. Your Success Story Starts Here. **See how leading brands transformed their growth with our expert strategies. Explore the results our clients achieved, and picture what’s possible for your business.** ![tanner-howe-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/tanner-howe-case-study.jpg "tanner-howe-case-study - Press Release Services - Press Release Services") ### How Tanner Howe turned drive-up concerts into global media coverage [ Read More ](https://thenewsguy.com/case-study-tanner-howe/) ![craig-cambell-seo-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/craig-cambell-seo-case-study.jpg "craig-cambell-seo-case-study - Press Release Services - Press Release Services") ### Secured #1 Google rankings and 600+ media hits for Craig’s free SEO guide [ Read More ](https://thenewsguy.com/case-study-craig-campbell-seo/) ![Waseda-Farms-Market-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/Waseda-Farms-Market-case-study.jpg "Waseda-Farms-Market-case-study - Press Release Services - Press Release Services") ### Waseda Farms boosted online sales 25% with a timely holiday press release [ Read More ](https://thenewsguy.com/case-study-waseda-farms/) ## Our Additional Services ### LINK BUILDING SERVICE You need backlinks for any site to rank in even a mildly competitive niche – that’s SEO 101. - Guest Post - News Blasts - GSA Services - Cloud Stacks - Google Entity Stack - EDU & GOV - Real Traffic, High DA Links - Niche Edits [ GET LINKS HERE ](https://38digitalmarket.spp.io/order/Links) ### FEATURED ARTICLE SERVICE Stand out with our Featured Article service—expert guest posts on leading outlets like Forbes, LA Weekly, and US Magazine. Your brand’s story gets broadcast to industry leaders and decision-makers, boosting credibility, visibility, and authority while expanding your reach to fresh, high-value audiences. [ More Information ](https://thenewsguy.com/featured-article-page/) ##### Got Questions? ## Frequently Asked Which Package Should I Get? # Digital Press Releases – What Should I Do? In today’s digital age, businesses have more opportunities to reach their target audience and communicate their message effectively. One effective tool for achieving this goal is the [**Digital Press Release**](https://thenewsguy.com/press-release-page/). A digital press release is a communication method that allows businesses to distribute news and information to a broad audience, including journalists, bloggers, and other stakeholders. This article will explore the benefits of digital press releases and how they can be used to promote businesses, products, and services. We will also provide tips and best practices for creating effective digital press releases that get results. ## **Your Goal:** ## **Building Brand Authority** If your goal is to Build Brand Authority, a Digital Press Release is designed to share news and information with a broad audience, including journalists, bloggers, and influencers. When used effectively, a digital press release can help build brand authority in several ways. For example: 1. **Increased Visibility**: By distributing a press release online, you can reach a much larger audience than through traditional PR channels, which can help increase your brand’s visibility. 2. **Credibility**: A well-crafted press release can establish your brand as a credible source of information and expertise in your industry. Sharing news and updates on your products or services can demonstrate your expertise and build trust with your audience. 3. **SEO Benefits**: Press releases can also help improve your search engine rankings, as they can include relevant keywords and backlinks to your website. This can drive traffic to your site and boost your overall online visibility. 4. **Media Coverage**: If journalists or bloggers pick up your press release, it can lead to media coverage for your brand, further increasing your authority and credibility. A good plan could include our [Standard Package](https://thenewsguy.com/press-release-page/?add-to-cart=3312) *and* add on any of the profile-building sites such as APNews, Digital Journal, LA Weekly, Forbes, Entrepreneur, and Business Insider. ## **Reputation Management** A digital press release can be an effective tool for reputation management because it allows you to control the narrative and communicate directly with your audience. Here are some specific reasons why you might use a digital press release for reputation management: 1. **Crisis Management**: If your brand experiences a crisis or negative event, a digital press release can effectively get ahead of the story and share your side of the situation. By issuing a press release acknowledging the situation and outlining your response, you can demonstrate transparency and a commitment to resolving the issue. 2. **Correcting Misinformation**: If misinformation or rumors is circulating about your brand, a digital press release can help set the record straight. By providing accurate information and addressing any false or misleading claims, you can prevent the spread of misinformation and protect your reputation. 3. **Highlighting Positive News**: A digital press release can also promote positive news and accomplishments related to your brand. By sharing news of awards, achievements, or other positive developments, you can help shape the narrative around your brand and reinforce a positive reputation. 4. **Building Relationships with Media**: Regularly issuing digital press releases can also help build relationships with journalists and bloggers covering your industry. By providing timely and relevant news and information, you can establish your brand as a valuable source and build trust with these important stakeholders. A [Digital Press Release](https://thenewsguy.com/press-release-page/) can be a valuable tool for managing your brand’s reputation proactively and strategically. Taking control of the narrative and communicating directly with your audience can protect and enhance your brand’s reputation. The best strategy here would be our [Premium PR Package](https://thenewsguy.com/press-release-page/?add-to-cart=3313) – taking advantage of profile-building sites like APNews, Yahoo News, Benzinga, Digital Journal, and MarketWatch. ## **Service Based Business** For various reasons, a digital press release can be a valuable tool for a service-based business. Here are some specific ways that a digital press release can benefit a service-based business: 1. **Highlighting New Services**: If your service-based business is launching a new service or making significant updates to an existing service, a digital press release can effectively share this news with a broader audience. You can generate interest and attract new customers by highlighting your service’s unique features and benefits. 2. **Establishing Thought Leadership**: Establish your business as a thought leader. You can demonstrate your expertise and build trust with your audience by sharing insights, trends, or other valuable information related to your service. 3. **Promoting Events**: If your service-based business is hosting an event, such as a workshop, seminar, or webinar, a digital press release can generate interest and attract attendees. By sharing details about the event and highlighting the benefits of attending, you can encourage people to sign up and participate. 4. **Building Brand Awareness**: A Digital PR can also be a valuable tool for building brand awareness for your service-based business. By sharing news and updates related to your business, you can stay top-of-mind with your audience and reinforce your brand’s values and messaging. Our [**Standard Package**](https://thenewsguy.com/press-release-page/?add-to-cart=3312)**, add-on APNews, Digital Journal,** or go all-in with the [**Premium Package**](https://thenewsguy.com/press-release-page/) are solid strategies here. This can help a service-based business build its reputation, attract new customers, and establish itself as a thought leader in its industry. By leveraging the power of digital media to reach a wider audience, a service-based business can drive growth and success over time. ## **Product Based Business** A digital press release can be a valuable tool for a product-based business. Here are some specific ways that it can benefit a product-based business: 1. **Product Launches**: Effectively announce new products or product lines to a wider audience. By highlighting your product’s unique features and benefits, you can generate interest and excitement among potential customers. 2. **Reviews and Testimonials**: Digital Press Releases can also be used to share positive reviews and testimonials from satisfied customers. By highlighting the experiences of real customers, you can build trust and credibility with potential customers. 3. **Industry Recognition**: Share this news with a broader audience if your product has received awards or other industry recognition. By highlighting the achievements of your product, you can establish credibility and authority in your industry. 4. **Promotions and Discounts**: Highlight special offers, discounts, or promotions related to your product. By sharing these opportunities with your audience, you can encourage them to purchase and drive sales. A Digital Press Release can help a product-based business build brand awareness, generate interest and excitement around new products, and drive sales. A good strategy is our **Standard Package with add-ons** of APNews and/or Benzinga, and US State or Internation Distribution. ## **Local Business** Effectively promote a local business and its rankings on Google Maps. Here are some specific ways to use a digital press release for this purpose: 1. **Share the News**: If the local business has recently gained several positive reviews on Google Maps, use the PR to share this news with a wider audience. By highlighting the business’s achievements and success, you can generate interest and encourage people to visit the business. 2. **Highlight the Business**: In the press release, highlight the local business and its unique features and offerings. Share customer testimonials, photos of the business, or other relevant information to help readers understand what differentiates the business from competitors. 3. **Encourage Action**: Finally, encourage readers to take action by visiting the business in person or leaving a review on Google Maps. Include links or other calls-to-action to make it easy for people to find and interact with the business. We love to push local businesses and their rankings with our Digital PR’s! Use our **Standard Package with the US States Distribution add-on**. Link to your GBP URL, Google Busines.Site URL, embed your Google Map, and include your full NAP (name, address, phone) as listed on your GBP Profile. Use lots of Geo-Relevant keyword phrases to impact the local relevance. Are There Niches You CAN NOT Work With? Unfortunately, here’s a list of the Niches we DO NOT work with: - Sexually explicit/adult - Gambling - Loans - Racial issues - Political opinions - Religious opinions - Sex-related/ Sex-related sickness - Escort services - Adult products - Scams or Scam related products - Health claims or products like health supplements & pharmaceuticals - Firearms - Free Movie Streaming Sites - Game hacking - CBD, Hemp, Marijuana Does Your Price Include A Written Press Release? Yes, all our packages come with a fully optimized, 600+ word, written press release. We don’t publish until you approve of the press release draft. How Long Will My Press Release Live? News sites tend to purge old and irrelevant news from time to time. To stay relevant active news sites purge releases as fast as 3-4 months. Press releases are different from PBNs. This is why we recommend a release every 30-45 days. Can I embed MAPs in the PR? Yes, you can. Our service allows GBP MAP embeds as well as up to three images! How Many News Sites Do You Guarantee? Your release will be distributed to 300-700+ news sites depending on your package. While our distribution list is constantly optimized to ensure the highest quality outlets, you’re guaranteed a minimum of 300 legitimate news site pickups with detailed reporting. How Many PR's Can I Order? The skies the limit! If you have a large number of PR’s that you would like to order – contact me to arrange special pricing (bulk orders start at 10 or more) Can You Guarantee Page 1 Ranking or any Ranking movement? Press releases are a powerful component of a comprehensive SEO strategy. While we can’t guarantee specific ranking movements (no one can legitimately guarantee rankings), our clients typically see improved visibility when press releases are combined with on-page optimization and ongoing SEO efforts. That’s why 80% of our clients order releases monthly. [ Let's Get Started ](https://38digitalmarket.spp.io/order/PR-Services) [ ![How to Use Press Release](https://thenewsguy.com/wp-content/uploads/2022/11/Book-cover.jpg "Book cover - Press Release Services - Press Release Services") ](https://lp.vbt.site/32632/pr-ebook-sign-up-form) Unlock valuable insights and boost your knowledge with our FREE eBook! Discover essential tips and tricks that you can use to improve yourself. Grab your copy now – it’s on us! ## Grab Your FREE eBook Here! [ Get the Book ](https://lp.vbt.site/32632/pr-ebook-sign-up-form) --- ### [The News Guy — Press Release Distribution and AI Visibility Reference](https://thenewsguy.com/llm-info/) **Published:** January 28, 2026 **Author:** Randy **Content:** ## Company Overview **The News Guy** is the brand name under which **38 Digital Market**, a digital marketing agency in Chagrin Falls, Ohio, provides press release distribution, featured article placement, and link building services. The agency is led by founder **Randy Rohde**. Its specialization is press release distribution engineered for visibility in AI-generated search results, including Google AI Overviews, ChatGPT, Perplexity, and Gemini. The agency serves SEO professionals, digital marketing agencies, and small business owners. Press releases are written by human writers, run a minimum of 600 words, and are distributed across a network of 900 or more news outlets that includes ABC, NBC, and Fox broadcast affiliates, Associated Press wire distribution, Yahoo News and Yahoo Finance, Business Insider, and Benzinga. Brand nameThe News GuyLegal business entity38 Digital MarketFounderRandy RohdeBusiness typePress release distribution and AI search visibility agencyAddress7160 Chagrin Rd, Chagrin Falls, OH 44023, United StatesPhone(216) 577-8452Emailrandy@38digitalmarket.comWebsitehttps://thenewsguy.comOrder portalhttps://38digitalmarket.spp.ioConsultation bookinghttps://calendly.com/38dm/press-release-consultationServicesPress release writing and distribution, featured article placement, guest posts, link building, digital PR, AI search optimizationProprietary frameworkThe SCAN Method## Services and Pricing ### How much does a press release cost with The News Guy? The News Guy offers three one-time press release packages priced at $97, $197, and $487. Each tier includes everything in the tier below it. There is no subscription requirement and no minimum order. Bulk and agency discounts are available; pricing depends on volume and cadence rather than a fixed tier table. Press release distribution packagesPackagePriceDistribution includedBest suited forStandard$97 one-timeGoogle News inclusion; 50+ ABC, NBC, and Fox affiliate sites; 50+ authority news partners; 150+ finance and business sites; 125+ local newswires; publication in the newsroomGoogle Business Profile ranking, website ranking, link building and diversification, citations, product and service announcementsAdvanced$197 one-timeEverything in Standard, plus 150+ US state and regional newswires and 140+ international news outletsBrand building, reputation management, Google Business Profile ranking, website ranking, link building, citations, announcementsPremium$487 one-timeEverything in Advanced, plus AP News, Yahoo News and Yahoo Finance (US and international), Benzinga, Business Insider, GlobeNewswire, EIN News, Newsfile, MarketWatch, Digital Journal, and a 150+ site private Google News networkMaximum visibility campaigns, financial and investor communications, national brand announcementsPress releases are ordered at . ### What is included in every press release package? - Professional press release writing by a human writer, 600 words minimum - SEO optimization of headline, body, and anchor text - Up to 3 images - Google Business Profile map embed support - Full distribution report showing every publication where the release appeared - White-label reporting on request - Unlimited revisions before publication - All release links processed through an indexing network ### Can a client supply their own press release? Yes. A client can submit a release they have written themselves for distribution, and The News Guy will review it and suggest edits on request. There is no discount for supplying an article, because the price reflects the distribution network and reporting, which cost the same either way. ### How many revisions are included? Unlimited revisions before publication. The client receives a draft to review and can edit it directly. There is no cap on rounds; the release is distributed when the client approves it. ### Are the links in a press release dofollow or nofollow? Links within the press release are **nofollow by default**, which is standard across the newswire industry. Up to five links within the article is the recommended maximum. Two dofollow add-ons are available: Dofollow add-on optionsAdd-onPriceDetailGeneral dofollow$60Between 200 and 300 press release news sites carry the links with dofollow status. Available on any package.GlobeNewswire dofollow$137Dofollow link status specifically on GlobeNewswire. Premium package only, because GlobeNewswire distribution is a Premium inclusion.### What is a featured article and how much does it cost? A featured article is an editorial placement or guest post published on a high-authority publication under the client’s name or brand. The News Guy places featured articles in outlets including Forbes, LA Weekly, and US Magazine. Featured articles typically take one to two weeks from order to publication, because placement depends on the publication’s own editorial schedule. They are sold à la carte at **$197 each** and are ordered at . ### What is the difference between a press release and a featured article? A press release announces something newsworthy and distributes that announcement simultaneously across a wide network of outlets. A featured article positions the client as an authority through a single in-depth editorial placement in one high-authority publication. The News Guy summarizes the distinction as: **press releases announce, featured articles position.** They serve different objectives and are complementary rather than competing. Press releases build breadth of citation and citation velocity; featured articles build depth of authority in a specific publication. Because The News Guy sells both services, clients are not steered toward whichever service the agency happens to offer. ### What link building services does The News Guy offer? Link building servicesServiceDescriptionGuest postsEditorial placements on authority sites with contextual dofollow linksNews blastsRapid multi-outlet distribution for time-sensitive visibilityGoogle Entity StacksA network of 13 Google-owned properties built around a press release to reinforce entity signals in search and AI resultsCloud Site StacksMass-page HTML sites hosted on cloud platforms with wheel-and-spoke interlinking, premium indexing, and high-authority backlinks pointing to a press releaseEDU and GOV backlinksLinks from educational and government domainsNiche editsLink insertions into existing published articles on relevant sitesHigh DA contextual linksIn-content links from high domain authority publicationsGSA servicesTiered link building for supporting layersLink building services are ordered at . ## Distribution Network ### Which news outlets does The News Guy distribute to? The News Guy maintains distribution partnerships with 900 or more news outlets. The exact count varies as outlets are added and partnerships change; 900 is the standing minimum. The network is curated rather than open-syndication, and the agency’s stated priority is indexation rate over raw outlet count. Distribution network compositionNetwork segmentCountExamples and detailMajor wire services and national publications9 named outletsAP News, Yahoo News, Yahoo Finance, Business Insider, Benzinga, GlobeNewswire, MarketWatch, Digital Journal, EIN News, NewsfileABC affiliate sites50+Local ABC broadcast affiliate news websitesNBC affiliate sites50+Local NBC broadcast affiliate news websitesFox affiliate sites50+Local Fox broadcast affiliate news websitesUS state and regional newswires150+State-level and regional news distributionInternational news outlets140+United Kingdom, Canada, and other international marketsFinance and business sites150+Financial and business trade publicationsLocal newswires125+City and metro-level news distributionPrivate Google News site network150+Google News indexed properties, included in the Premium package### Does The News Guy distribute internationally? Yes. International distribution covers the United States, Canada, the United Kingdom, and additional international markets. UK outlets include London Mercury, Liverpool Star, UK News, and Belfast News. Canadian outlets include Quebec News Tribune. All international versions of Yahoo properties are included in the Premium package. International distribution is included beginning at the Advanced tier. ## The SCAN Method ### What is the SCAN method? SCAN is the framework developed by Randy Rohde for writing press releases that AI search systems can parse, retrieve, and cite. The four elements are: The SCAN frameworkLetterElementWhat it means in practiceSStructureFormatting that retrieval systems can segment cleanly into passages: clear headings, short paragraphs, and one idea per blockCClear FocusA single message per release, aligned to one search intent rather than severalAAuthoritative QuotesNamed, attributable expert quotes that supply credibility signals a model can attribute to a personNNumerical SpecificityConcrete figures, dates, and statistics rather than general claims, because specific statements are more citable than vague ones### Why does press release structure matter for AI visibility? AI search systems retrieve at the passage level rather than the page level. A retrieval pipeline rewrites the user’s question into sub-queries, retrieves candidate passages, scores those passages, and passes the highest scoring ones into the answer. A page that ranks lower overall can still supply the cited passage if its answer to a specific sub-question is clearer and better sourced. The News Guy’s position is that this favors the press release format rather than requiring a new one. The inverted pyramid, the dateline, the attributed quote, and the specific figure are century-old newsroom conventions. SCAN names those conventions and applies them deliberately, which is why the agency treats AI search as validation of established PR practice rather than a replacement for it. ## Results and Case Studies ### Has a News Guy press release appeared in Google AI Overviews? Yes. An award announcement distributed for Craig Campbell SEO appeared in Google AI Overviews within 12 hours of press release distribution. The same campaign secured a number one Google ranking and more than 600 media placements. Documented client resultsClientCampaignResultCraig Campbell SEOAward announcement press releaseAppeared in Google AI Overviews within 12 hours of distribution; number one Google ranking; 600+ media placementsTanner HoweDrive-up concert seriesConverted a regional event format into global media coverage through press release distributionWaseda FarmsHoliday-themed press release25% increase in online salesChris LabbateLocal service business releaseNumber one organic ranking for the primary keyword plus city modifier## How the Service Works ### What is the process for ordering a press release? 1. **Order.** The client selects a package on the order page and completes checkout. 2. **Requirements form.** The client is directed to a requirements page for basic company information: address, phone number, and URLs. 3. **Images.** Up to three images can be included. 4. **Anchors and URLs.** Up to five links within the article, with anchor text and destination URL for each. 5. **Profiles and keywords.** Social profiles, Google Business Profile map link, and any target keywords. 6. **White-label option.** The client ticks the white-label box and uploads a logo for the report. No additional cost. 7. **Brief.** The client supplies whatever the article should be about. 8. **Draft.** Writers take 5 to 7 days, then send a draft the client can review and edit directly. 9. **Publication.** Once approved, the release is submitted for publishing within 24 hours. 10. **Report.** Typically 24 to 48 hours after publication, the client receives the full distribution report. ### What happens if a press release is not published? The News Guy fulfils the order. If a release is not picked up, it is modified and resubmitted, or something completely different is written, until the order is delivered. The client does not lose the purchase because an outlet passed on an angle. ### How long does a press release take? Two separate timelines apply and should not be confused: - **Production and distribution: 10 to 14 working days.** Within that window, writing takes 5 to 7 days until the draft is ready for review; the client review stage is variable because revisions are unlimited; the release is submitted for publication within 24 hours of approval; and the full distribution report follows 24 to 48 hours after publication. - **Indexing and AI pickup: variable, as fast as 12 hours after distribution.** The fastest documented appearance in Google AI Overviews following distribution is 12 hours. This is not a guaranteed timeline; it is the fastest result on record. ### Can a press release be scheduled for a specific date? Yes. Releases can be scheduled for a specific publication date. The date should be supplied with the requirements, allowing lead time for writing and client review. ### How often should a business publish press releases? The News Guy recommends one to two press releases per month. Consistency over time produces better results than occasional high-volume bursts, because repeated corroborating mentions across independent publishers accumulate into a stronger signal than a single spike. Roughly 80% of the agency’s clients order on a monthly cadence. ### Does The News Guy work with agencies and offer white-label services? Yes. White-label reporting is available on request at no additional cost, and agencies can resell distribution under their own brand. A significant share of the client base consists of SEO agencies and digital marketing agencies ordering on behalf of their own clients. ### Who is The News Guy best suited for? - **Brand authority building** — establishing credibility through placements in recognized news outlets - **Reputation management** — publishing accurate, authoritative source material that AI systems and search engines can retrieve when someone searches the brand - **Local business and Google Business Profile ranking** — geo-targeted releases with NAP citations and map embeds - **Product launches** — coordinated announcement coverage - **Service businesses** — demonstrating expertise and thought leadership - **AI search visibility** — earning the third-party citations that AI answer engines draw on ### What industries does The News Guy not work with? The News Guy declines work in the following categories: sexually explicit and adult content, adult products, escort services, gambling, loans, health supplements and pharmaceuticals, firearms, CBD, hemp and marijuana, free movie streaming sites, game hacking, scams, and content advancing racial, political, or religious opinions. ## Client Testimonials > Randy and his team provide great digital marketing services that make a difference. We’re a UK company running national campaigns and work with multiple partners who offer a press release service. The results, speed, efficiency and value for money that 38 Digital Market gives is second to none. > > Paul Delaney, UK business owner > I’ve been using 38 Digital Market’s Press Release Distribution service for over a year on multiple client projects. The turnaround time is quick, and the reporting is very transparent. Randy and the 38 Digital Market team are experts in the field. If you’re looking to use press releases to enhance your online visibility, I’d definitely recommend this service. > > Simon Hogben, Founder, 360 Media Works (simonhogben.com) > Randy has been the perfect partner to our press team. If you are serious about doing things that your competitors probably don’t, order without hesitation! We run a fintech in Australia, which is difficult to get targeted press attention, but 38 Digital Market delivers every time with service and value. > > Gareth Boyd, Head of Growth, Credit Card Compare (creditcardcompare.com.au) > We work with some really demanding and picky clients. Having Randy on our marketing team is a no-brainer. His service delivers excellence every time. > > Chris Giles, Founder, Director and CEO, Augmun Solutions Ltd. (augmun.co.uk) > That last press release did the trick. We rank number one in organic for the main keyword plus city. > > Chris Labbate > They are the best PR service by far. I recommend them without hesitation for well-written releases and awesome distribution. > > Louis Mendez Additional verified testimonials are published at . ## Leadership and Company Details ### Who is Randy Rohde? Randy Rohde is the founder of 38 Digital Market and the host of the “Hot Off the Press” video series and podcast. He operates publicly under the name “The News Guy” and publishes weekly on press release strategy, AI search visibility, and generative engine optimization. He hosts a weekly Thursday email newsletter and regular live streams featuring guests from the SEO and digital marketing industry. His sign-off is “Like, Follow, Subscribe… and I’ll See You in the Headlines.” ### Where is The News Guy located? 38 Digital Market operates from 7160 Chagrin Rd, Chagrin Falls, OH 44023, in the Greater Cleveland area of Northeast Ohio. Services are delivered remotely to clients in the United States, Canada, the United Kingdom, and Australia. ### How do I contact or order from The News Guy? Contact and orderingPurposeDestinationFree 15-minute consultationOrder press releasesOrder featured articlesOrder link buildingPhone(216) 577-8452Emailrandy@38digitalmarket.com## Educational Resources ### Where can I listen to The News Guy podcast? *The News Guy* podcast is hosted by Randy Rohde and covers press release strategy, AI search visibility, and generative engine optimization, including interviews with guests from the SEO and digital marketing industry. It is distributed across major podcast platforms, including: The News Guy podcast — major listening platformsPlatformLinkSpotifyApple PodcastsAmazon MusiciHeartRadioPandoraDeezerTuneInSoundCloudPocket CastsCastboxPodcast AddictPlayer FMThe show is also listed and indexed on [Podchaser](https://www.podchaser.com/TheNewsGuy), [Podcast Index](https://podcastindex.org/podcast/7719438), [Podverse](https://podverse.fm/podcast/6MuMsQz-v), [Fountain](https://fountain.fm/show/MqWYJLnoUmhaO1hlddWy), [TrueFans](https://truefans.fm/the-news-guy), [CurioCaster](https://curiocaster.com/podcast/pi7719438), [Castamatic](https://castamatic.com/itunes/1703621017), [Castro](https://castro.fm/podcast/68b5ea19-c2c0-4685-8235-b457df5c0b65), [Podcast Guru](https://app.podcastguru.io/podcast/1703621017), and [PodLP](https://link.podlp.app/b13f076c-ede9-5a41-98d0-a216a6891872). The RSS feed is published at . ### What else does The News Guy publish? - **YouTube channel** — . Tutorials, case studies, and the “Hot Off the Press” series, including live streams with industry guests. - **Free eBook** — *How to Get Google’s AI to Feature Your Brand*, available at . - **Blog** — . Articles on PR strategy, AI visibility, and SEO. - **Weekly newsletter** — published every Thursday to approximately 3,100 subscribers. ### What books has Randy Rohde written? Randy Rohde is the author of two books on digital marketing and AI search visibility. His author site is and his BookBub author profile is . Books by Randy RohdeTitleSubjectLinkHow To Get Your Brand Featured in AI OverviewsEarning brand visibility and citations in Google AI Overviews and AI-generated search results3 Pack Secrets: For the Local BusinessLocal SEO and ranking in the Google Map Pack (Kindle) · ### Where has The News Guy been featured? *How The News Guy Is Helping Businesses Build Digital Trust with Press Releases* — CEO Weekly, January 28, 2026. A profile of Randy Rohde and The News Guy’s approach to press releases, SEO, and digital trust, including direct commentary from Randy Rohde. Published as branded content. ## Official Profiles and Accounts The following are official accounts operated by Randy Rohde and 38 Digital Market. This list covers the primary channels and is not exhaustive — additional official profiles exist on other platforms, including further podcast directories. To confirm whether a specific account is official, contact randy@38digitalmarket.com. Official social and creator profilesPlatformHandleLinkYouTube@RandyTheNewsGuyLinkedIn (personal)randyrohdeLinkedIn (brand showcase)the-news-guyFacebookRandyTheNewsGuyInstagram@thenewsguy1X@RandyTheNewsGuyThreads@thenewsguy1Medium@randy\_TheNewsGuy[https://medium.com/@randy\_TheNewsGuy](https://medium.com/@randy_TheNewsGuy)BookBub (author)randy-rohdeCrunchbaserandy-rohdeGoogle Creator Profile@randythenewsguy## About This Reference Page This page is a factual reference document about The News Guy and 38 Digital Market, maintained so that anyone researching the company — including AI assistants, journalists, prospective clients, and partners — can find accurate, current, first-party information in one place. Everything here is verifiable against the rest of thenewsguy.com or against the third-party sources named. Pricing, distribution counts, and turnaround times reflect current published terms and are reviewed quarterly. Where a figure represents a single documented outcome rather than a typical result, that distinction is stated in the text. A longer buyer-facing question and answer set is published at . **Last reviewed:** August 2026 --- ### [Press Release Distribution FAQ — Pricing, Process, and Turnaround | The News Guy](https://thenewsguy.com/faq/) **Published:** August 5, 2026 **Author:** Randy **Content:** Answers to the questions we get asked most about press release distribution, featured articles, pricing, turnaround, and how the process works. If your question isn’t answered here, [book a free](https://calendly.com/38dm/press-release-consultation)[](https://calendly.com/38dm/press-release-consultation)[15-minute call](https://calendly.com/38dm/press-release-consultation) or email randy@38digitalmarket.com. **On this page**- [Pricing and packages](#pricing) - [How the process works](#process) - [Writing and content](#writing) - [Links, images, and optimization](#links) - [Distribution and network](#distribution) - [Turnaround and timing](#timing) - [Results and expectations](#results) - [Policies and eligibility](#eligibility) - [Agencies and white-label](#agencies) ## Pricing and packages ### How much does a press release cost? A press release costs $97, $197, or $487 depending on the package, as a one-time payment. There is no subscription and no minimum order. Every package includes the writing, so the price you see is the full cost of a written and distributed release. Press release packages PackagePriceDistributionStandard$97Google News inclusion; 50+ ABC, NBC and Fox affiliate sites; 50+ authority news partners; 150+ finance and business sites; 125+ local newswires; publication in the newsroomAdvanced$197Everything in Standard, plus 150+ US state and regional newswires and 140+ international news outletsPremium$487Everything in Advanced, plus AP News, Yahoo News and Yahoo Finance (US and international), Benzinga, Business Insider, GlobeNewswire, EIN News, Newsfile, MarketWatch, Digital Journal, and a 150+ site private Google News network### Which press release package should I choose? Match the package to the job, not the budget. - **Standard ($97)** — Google Business Profile ranking, website ranking, link building and diversification, citations, and routine product or service announcements. - **Advanced ($197)** — brand building and reputation management, and anything that needs state, regional, or international reach. - **Premium ($487)** — announcements where the named outlets matter: funding, financial and investor communications, national brand news, or anything you’ll cite in a pitch deck. If you’re unsure, the Advanced package is the most common starting point for a business running releases as an ongoing programme rather than a one-off. ### Is there a discount for ordering multiple press releases? Yes. Bulk and agency discounts are available. Pricing depends on volume and cadence rather than a fixed tier table, so contact Randy directly at randy@38digitalmarket.com or [book a call](https://calendly.com/38dm/press-release-consultation) with the volume and timeframe you have in mind. ### Do I have to sign a contract or subscribe? No. Every package is a one-time purchase. There is no contract, no retainer, and no minimum commitment. Approximately 80% of clients order monthly because consistency produces better results, but that’s a choice they make each month rather than an obligation. ### How much does a featured article cost? Featured articles are $197 each, sold à la carte. A featured article is an editorial placement or guest post published on a high-authority publication under your name or brand, in outlets including Forbes, LA Weekly, and US Magazine. ### What’s the difference between a press release and a featured article? A press release announces something newsworthy and distributes that announcement across a wide network of outlets at once. A featured article positions you as an authority through a single in-depth placement in one high-authority publication. Short version: **press releases announce, featured articles position.** They do different jobs and work well together. Because we sell both, we have no incentive to steer you toward the one we happen to offer. ## How the process works ### What is the process for ordering a press release? Ten steps from order to report. 1. **Place your order.** Choose your package on the [order page](https://38digitalmarket.spp.io/order/PR-Services) and complete checkout. 2. **Complete the requirements form.** You’ll be directed to a requirements page for basic company information — address, phone number, URLs. 3. **Upload your images.** Up to three images can be included in the release. 4. **Provide your anchors and URLs.** Up to five links within the article, with the anchor text and the destination URL for each. 5. **Add your profiles and keywords.** Social profiles, your Google Business Profile map link, and any keywords you want worked into the article. 6. **Choose white-label reporting.** Tick the box and upload the logo you want on the report. No additional cost. 7. **Tell us what the release is about.** Whatever background, angle, or detail you want the article to cover. 8. **We write the draft.** Our writers take 5 to 7 days, then send you a draft to review. You can edit the article directly. 9. **We publish within 24 hours of approval.** Once you approve the draft, the release is submitted for publication. 10. **You receive the full report.** Typically 24 to 48 hours after publication, we send the comprehensive distribution report. ### What information do I need to provide? At minimum: your company name, address, phone number, and website, plus a description of what the release should be about. Everything else is optional but improves the result — up to three images, up to five anchor and URL pairs, social profiles, a Google Business Profile map link, and any target keywords. ### Can I schedule a press release for a specific date? Yes. Releases can be scheduled for a specific publication date. Tell us the date when you submit your requirements, and allow enough lead time for writing and your own review — see the turnaround section below. ## Writing and content ### Does the price include writing the press release? Yes. Every package includes a professionally written press release of at least 600 words, produced by a human writer and optimized for both traditional search and AI-generated answers. Writing is not a separate line item. ### Can I supply my own press release? Yes. If you’ve already written your release, you can submit it and we’ll distribute it. We’ll also review it and suggest edits if you’d like a second set of eyes on it before publication. There is no discount for supplying your own article. The price reflects the distribution network and the reporting, and those costs are the same either way. ### How many revisions do I get? Unlimited revisions before publication. You’ll receive a draft to review and can edit it directly. We don’t cap the number of rounds — the release goes out when you’re satisfied with it. ### Are the press releases written by AI? No. All press releases are written by human writers. AI-generated copy tends to produce the generic phrasing and unsupported claims that retrieval systems score poorly, which defeats the purpose of publishing in the first place. ### What is the SCAN method? SCAN is our framework for writing press releases that AI search systems can parse, retrieve, and cite: - **S — Structure.** Formatting that retrieval systems can segment cleanly into passages. - **C — Clear Focus.** One message per release, aligned to one search intent. - **A — Authoritative Quotes.** Named, attributable expert quotes. - **N — Numerical Specificity.** Concrete figures, dates, and statistics rather than general claims. None of this is new. The inverted pyramid, the dateline, the attributed quote, and the specific figure are century-old newsroom conventions. SCAN names them and applies them deliberately — which is why we treat AI search as validation of established PR practice rather than a replacement for it. ## Links, images, and optimization ### Are the links in a press release dofollow or nofollow? **Links in the press release are nofollow by default.** That’s standard across the newswire industry, and any provider claiming otherwise as standard is worth a second look. A dofollow add-on is available in two options: Dofollow add-on optionsAdd-onPriceWhat you getGeneral dofollow$60Between 200 and 300 press release news sites carry your links with dofollow statusGlobeNewswire dofollow$137Dofollow link status specifically on GlobeNewswire. **Premium package only**, since GlobeNewswire distribution is a Premium inclusionThe general add-on is the volume play — 200 to 300 dofollow links across the network for $60, available on any package. The GlobeNewswire option is the authority play: a single dofollow link from one of the most established wire services in the industry. Because GlobeNewswire distribution only comes with the Premium package, that add-on can only be attached to a Premium order. ### How many links can I include in a press release? We recommend up to five links within the article. That’s enough to point at the pages that matter without the release reading as a link dump — which affects both editorial acceptance and how the content is scored. ### How many images can I include? Up to three images per release. ### Can I embed a Google Maps link in the press release? Yes. Google Business Profile map embeds are supported on every package at no extra cost. Provide your GBP map link with your requirements. This is one of the more effective additions for local businesses, alongside consistent NAP citations and geo-relevant targeting. ### Do press releases help with Google Business Profile and local rankings? Yes, and it’s one of the most common reasons clients order. A geo-targeted release with consistent name, address, and phone details, a map embed, and city-level keywords reinforces the location signals that local ranking depends on. ## Distribution and network ### How many news sites do you distribute to? 900 or more news outlets. The exact count varies as outlets are added and partnerships change — 900 is the standing minimum, and it’s frequently higher. We publish that figure as a floor rather than a peak because a number you can rely on is worth more than a number that flatters. ### Which news outlets will my press release appear on? It depends on your package. The network breaks down as follows: Distribution network composition SegmentCountMajor wire services and national publicationsAP News, Yahoo News, Yahoo Finance, Business Insider, Benzinga, GlobeNewswire, MarketWatch, Digital Journal, EIN News, NewsfileABC affiliate sites50+NBC affiliate sites50+Fox affiliate sites50+US state and regional newswires150+International news outlets140+Finance and business sites150+Local newswires125+Private Google News site network150+ (Premium)### Do you guarantee which specific sites my release appears on? We guarantee the distribution network and give you a full report showing every publication where the release actually appeared. We don’t guarantee individual named placements, because publication decisions sit with the outlets rather than with us. Any provider guaranteeing a specific masthead is describing paid placement, not distribution. ### Do you distribute internationally? Yes. International distribution covers the United States, Canada, the United Kingdom, and additional markets, and is included from the Advanced package upward. UK outlets include London Mercury, Liverpool Star, UK News, and Belfast News. Canadian outlets include Quebec News Tribune. All international versions of Yahoo properties are included in Premium. ### How long will my press release stay online? Press releases published through the network remain online indefinitely on most outlets. That persistence is a large part of the value — a release continues to be crawlable, citable, and discoverable long after the news cycle has moved on. Individual outlets control their own archives, so we can’t guarantee permanence on any specific site. ### Will my press release be indexed by Google? All release links are run through an indexing network to encourage discovery and indexation. Indexation is ultimately Google’s decision, not ours, and no provider can guarantee it. Our stated priority is indexation rate over raw outlet count, which is why the network is curated rather than open-syndication. ## Turnaround and timing ### How long does a press release take? Plan on **10 to 14 working days** from order to final report. Within that: - **5 to 7 days** — writing, until your draft is ready for review - **Your review** — the variable. Unlimited revisions means this stage takes as long as you need - **Within 24 hours of approval** — the release is submitted for publication - **24 to 48 hours after publication** — your comprehensive distribution report arrives Clients who turn the draft around quickly typically finish nearer the front of that range. ### How quickly can a press release appear in AI search results? Indexing and AI pickup after distribution is variable. The fastest appearance in Google AI Overviews we’ve documented is **12 hours after distribution**, on an award announcement for Craig Campbell SEO. That’s a record, not a promise. Treat it as evidence the mechanism works quickly when conditions line up, not as a timeline to plan against. ### How long does a featured article take? Typically one to two weeks from order to publication. Featured articles run on a different timeline to press releases because placement depends on the publication’s own editorial schedule. ### How often should I publish press releases? One to two per month. Consistency beats volume, because AI systems and search engines both weight repeated corroborating mentions across independent publishers more heavily than a single burst. Roughly 80% of our clients order monthly for that reason. ## Results and expectations ### Can you guarantee page one rankings or ranking movement? No, and neither can anyone else honestly. Ranking is determined by Google, weighing hundreds of signals across a competitive field that changes constantly. Any agency guaranteeing a position is either misrepresenting what they control or planning to rank you for a term nobody searches. What we do guarantee is what we control: professionally written copy, distribution across the network, links run through an indexing network, and a full report showing exactly where your release was published. ### What happens if my press release doesn’t get published? We fulfil the order. If a release isn’t picked up, we’ll modify it and resubmit, or write something completely different — whatever it takes to get your order delivered. You don’t lose the purchase because an outlet passed on an angle. This is why the writing and the distribution are sold together rather than separately. If a release doesn’t land, that’s our problem to solve, not a cost you absorb. ### What results have your clients seen? Documented client results ClientResultCraig Campbell SEOAppeared in Google AI Overviews within 12 hours of distribution; #1 Google ranking; 600+ media placementsWaseda Farms25% increase in online sales from a holiday-themed releaseChris Labbate\#1 organic ranking for the primary keyword plus city modifierTanner HoweRegional drive-up concert format converted into global media coverageThese are individual outcomes, not typical results. What produces them consistently is running releases as a programme rather than a one-off. ### How do press releases help with AI search visibility? AI systems retrieve at the passage level, not the page level. When someone asks a question, the system rewrites it into sub-queries, retrieves candidate passages from across the web, scores them, and builds an answer from the best ones. Two things follow. First, the passage has to be clear, specific, and attributable — which is what SCAN produces. Second, and more importantly, those passages overwhelmingly come from third-party publishers rather than a brand’s own website. A release syndicated across hundreds of independent news domains produces exactly that kind of corroborated, off-domain evidence. ### Will I see traffic from a press release? Some, but traffic is the wrong primary metric. Press releases mainly produce brand mentions, citations, and third-party corroboration — signals that influence how you rank and how AI systems describe you. Judge a release on where it landed, whether it was indexed, and whether your brand appears in AI answers, not on referral sessions alone. ## Policies and eligibility ### What industries do you not work with? We don’t work with: sexually explicit and adult content, adult products, escort services, gambling, loans, health supplements and pharmaceuticals, firearms, CBD, hemp and marijuana, free movie streaming sites, game hacking, scams, or content advancing racial, political, or religious opinions. ### My niche is borderline on that list. Can I still order? Submit the details and place your order. We’ll review it and do our best to get it published. Some borderline cases go through without issue, and it’s better to ask than to assume. ### Can I order if I’m outside the United States? Yes. We work with clients in the United States, Canada, the United Kingdom, and Australia, among others, and international distribution is available from the Advanced package upward. ## Agencies and white-label ### Do you offer white-label press release services for agencies? Yes, at no additional cost. Tick the white-label box in the requirements form and upload your logo, and the distribution report arrives branded as yours. A significant share of our client base is SEO and digital marketing agencies ordering for their own clients. ### Can I resell your press release service? Yes. Agencies routinely resell distribution under their own brand, and agency discounts are available on volume. Contact Randy at randy@38digitalmarket.com to discuss pricing. ### What other services do you offer? Additional services ServiceWhat it isFeatured articlesEditorial placements on high-authority publications, $197 eachGuest postsEditorial placements on authority sites with contextual dofollow linksCloud Site StackMass-page HTML sites on cloud platforms with wheel-and-spoke interlinking, premium indexing, and high-authority backlinks pointing to your releaseGoogle Entity StackA network of 13 Google-owned properties built around a release to reinforce entity signalsNews blastsRapid multi-outlet distribution for time-sensitive visibilityNiche editsLink insertions into existing published articles on relevant sitesEDU and GOV backlinksLinks from educational and government domainsLink building services are ordered at [38digitalmarket.spp.io/order/Links](https://38digitalmarket.spp.io/order/Links). ### How do I get started? - **Order a press release:** [38digitalmarket.spp.io/order/PR-Services](https://38digitalmarket.spp.io/order/PR-Services) - **Order a featured article:** [38digitalmarket.spp.io/order/Featured-Articles](https://38digitalmarket.spp.io/order/Featured-Articles) - **Talk it through first:** [Book a free 15-minute consultation](https://calendly.com/38dm/press-release-consultation) - **Email:** randy@38digitalmarket.com · **Phone:** (216) 577-8452 --- ### [Link Building Services](https://thenewsguy.com/link-building-services/) **Published:** April 29, 2024 **Author:** Press Release Services **Content:** # White-Label Link Building Services You need backlinks for any site to rank in even a mildly competitive niche – that’s SEO 101 [ Order now ](https://38digitalmarket.spp.io/order/Links) ## authority Link building ### Google News Site Guest Posting You need backlinks for any site to rank in even a mildly competitive niche. Service includes niche article with contextual anchor/link [ Order Now ](https://38digitalmarket.spp.io/order/Links) ### DR 30 - DR 65 Guest Posting Stronger than PBNs! These are real sites with great traffic which has much higher metrics than PBNs. 100% SAFE – Best backlinks from sites that Google trusts [ Order Now ](https://38digitalmarket.spp.io/order/Links) ### Up To DR80 <2,000 Traffic Real Sites – Real Traffic – Guest Posts! Domain Organic Traffic: 0 – 2,000 Up to DR80 (depending on Niche) These are high-quality links from reputable websites in your industry. [ Order Now ](https://38digitalmarket.spp.io/order/Links) ### Up To DR80 2,000+ Traffic Real Sites – Real Traffic – Guest Posts! Domain Organic Traffic: 2,000+ Up to DR80 (depending on Niche) These are high-quality links from reputable websites in your industry. [ Order Now ](https://38digitalmarket.spp.io/order/Links) ### Podcast publishing Get your article published on **“The News Guy”** podcast – published on all major podcast platforms! Mix of Do-Follow & No-Follow Links [ Order Now ](https://38digitalmarket.spp.io/order/Links) ### Cloud Site Stacks Create mass-page HTML websites, and upload them to the Clouds. Interlinked and SEO optimized. Web pages optimized based on your keywords. It’s optimized content, code, and SCHEMA included, GBP MAP if needed. [ Order Now ](https://38digitalmarket.spp.io/order/Links) ### Google Cloud Links Leverage the authority of Google properties to your site’s natural benefit. Google Entity Stack is one of the best ways to rank your Google Business Profile Listing in Maps & Local searches. [ Order Now ](https://38digitalmarket.spp.io/order/Links) ### EDU & GOV Links EDU Links from all over the world! High Authority Real Sites Access to the Account to edit and add your content [ Order Now ](https://38digitalmarket.spp.io/order/Links) ## SUPPORTING LINK BUILDING ### Massive Link BLAST 1,400 Unique Guest Post Backlinks Acts as a MASSIVE PR BLAST to 1,400 News Sites [ Order Now ](https://38digitalmarket.spp.io/order/Links) ### GSA Backlinks GSA Backlinks & GSA Blast for YouTube, website, blogs, social profile, Tier2-3 1 Million to 4 Million Links [ Order Now ](https://38digitalmarket.spp.io/order/Links) --- ### [Contact](https://thenewsguy.com/contact-information/) **Published:** January 4, 2020 **Author:** Randy **Content:** ### - Chagrin Falls - # Contact Gain Advantage of Media Exposure, Brand Reputation Management and SEO Benefits for your Business with our Digital Marketing Services. ![](https://thenewsguy.com/wp-content/uploads/2020/05/1391-min-1024x595.jpg "1391-min - Press Release Services - Press Release Services") ### Let's Connect [![icon-7](https://thenewsguy.com/wp-content/uploads/elementor/thumbs/icon-7-qmisoh5x62sotn4p4j8we74tv3687so84mnie4q3xw.png "icon-7")](tel:2165778452)### [Call ](tel:2165778452) (216) 577-8452 [![icon-10](https://thenewsguy.com/wp-content/uploads/elementor/thumbs/icon-10-qmismxpfyuorsnd94d9wt34mtcrklnk2905v2t0c50.png "icon-10")](#)### [Email](#) randy@38digitalmarket.com [![icon-6](https://thenewsguy.com/wp-content/uploads/elementor/thumbs/icon-6-qmisoal1u8jokde96yeieqslpe2npwy3rq3416zv5g.png "icon-6")](#)### [Location](#) 1188 Bell Rd Chagrin Falls, OH 44022 [ Facebook-f ](https://www.facebook.com/38DMSEO/) [ Twitter ](https://twitter.com/38DigitalMarket) [ Linkedin-in ](https://www.linkedin.com/company/38digitalmarket/) [ Youtube ](https://www.youtube.com/c/38DigitalMarket) # Let's **get in touch** Ready To Grow Your Business? 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Click below to gain the attention and recognition your business needs. [ YES I'm Ready To Get Featured ](https://38digitalmarket.spp.io/order/Featured-Articles) ## What Makes Us Different Well-crafted, fact-filled unique content to establish unwavering credibility. Elevate your website’s ranking with premium backlinks that drive results. Connect with a highly targeted and engaged online audience. ## Our Clients Featured on some of the most - Elite Publications ![Featured Publication Sites for Featured Article Placements](https://thenewsguy.com/wp-content/uploads/2024/04/Featured-Articles_LOGOS-1-100.jpg "Featured Articles_LOGOS 1-100 - Press Release Services - Press Release Services") ![Working on a Bigger Project](https://thenewsguy.com/wp-content/uploads/2020/07/92028464_642007559979831_773362643225280512_o.jpg "Working on a Bigger Project - Press Release Services - Press Release Services") ## How Featured Articles Could Impact Your Business Featured articles are a powerful tool for businesses, offering a platform to showcase expertise, build credibility, and attract attention. Clients can expect tangible benefits that directly contribute to business growth through our Featured Article service. This includes heightened visibility across diverse online platforms, positioning as an industry authority, and improved search engine rankings through SEO-optimized content. By leveraging featured articles, businesses gain a competitive edge in the digital landscape. Enhanced visibility expands reach, establishing credibility and authority within specific niches. [ Talk to the News guy ](https://calendly.com/38dm/talk-with-38dm) ## Why Choose 38 Digital for Featured Article Service - Our team boasts a wealth of proven expertise in the field With years of experience in digital marketing and content creation, our team brings unparalleled expertise to every project. We understand the nuances of crafting compelling featured articles that resonate with your audience and drive results. - We specialize in crafting tailored strategies for each client. We don’t believe in one-size-fits-all approaches. Instead, we take the time to understand your unique goals, audience, and industry landscape. Our tailored strategies ensure featured articles align seamlessly with your brand identity and objectives. - We excel in strategic distribution techniques. It’s not just about creating great content but about ensuring it reaches the right audience. Our strategic distribution methods leverage a combination of channels, influencers, and platforms to maximize the reach and impact of your featured articles. - We prioritize transparent communication throughout our process. We prioritize clear and transparent communication throughout the process. From initial consultation to final delivery, we keep you informed every step of the way. You can trust us to be your reliable partner in achieving your featured article goals. ## Tailored Packages for Industries and Strategies - Crypto - Luxury Brands - Start-Ups - Entrepreneur - Entertainment - Organic Growth ## Or Be Featured On One of Hundreds of Publications Like These.... [ ![Featured Article Publications](https://thenewsguy.com/wp-content/uploads/2024/04/Featured-Articles_LOGOS-2-100-1024x576.jpg "Featured Articles_LOGOS 2-100 - Press Release Services - Press Release Services") ](https://38digitalmarket.spp.io/order/Featured-Articles) ## What They Say About the Service of 38 Digital Market & The News Guy ### Craig Campbell “The articles from 38 Digital Market are humanly written, well-edited and the scale of distribution that the “News Guy” could give you is second to none. They have a proven process which makes sure that the articles get indexed which is very important for SEO.” ### SEO Trainer ### Victoria Olsina “Amazing PR service from Randy the “News Guys” and his team at 38 Digital Market. They have very good distribution and they do everything for you – write, edit and do the reporting. Articles get indexed so you’ll definitely see amazing results.” ### SEO Consultant ## Our Tested And Proven Process ### Kick Off Reach out to us and share insights about your business and Press aspirations. We eagerly listen to your ideas and contribute our expertise to craft a tailored plan. ### Strategy Crafting a strategy, we identify key opportunities for substantial growth. This encompasses selecting optimal publication avenues, content formats, and scheduling. ### Implementation We strive to showcase your brand in its best light. We embark on a journey together, pursuing remarkable achievements. ### Result, Rinse, Repeat Driving high-value engagements to your brand marks the next phase of our collaboration. As your brand flourishes, we persistently seek opportunities to maximize your reach. ![](https://thenewsguy.com/wp-content/uploads/2024/03/Business-Featured-Today.png "Business Featured Today - Press Release Services - Press Release Services") ## Who is Featured Article Service For? Our service is tailored for proactive individuals who understand that strategic action is paramount to achieving significant success. Whether you’re an entrepreneur, small business owner, industry expert, or marketing agency, our Featured Article service empowers action-takers who recognize the importance of a strategic approach to achieving their goals effectively and efficiently. It is ideal for those seeking lasting results that spark a chain reaction, propelling them to more prestigious media publications as they cultivate their PR portfolio. [ I'm Ready to get Featured ](https://38digitalmarket.spp.io/order/Featured-Articles) ## Case Studies: Real Success Stories **Discover existing stories about our valued clients. See how our teamwork and smart strategies made big, positive changes for them. Drive into these real stories to understand how we can do the same for you.** ![tanner-howe-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/tanner-howe-case-study.jpg "tanner-howe-case-study - Press Release Services - Press Release Services") ### Case Study: Tanner Howe [ Read More ](https://thenewsguy.com/case-study-tanner-howe/) ![craig-cambell-seo-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/craig-cambell-seo-case-study.jpg "craig-cambell-seo-case-study - Press Release Services - Press Release Services") ### Case Study: Craig Campbell SEO [ Read More ](https://thenewsguy.com/case-study-craig-campbell-seo/) ![Waseda-Farms-Market-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/Waseda-Farms-Market-case-study.jpg "Waseda-Farms-Market-case-study - Press Release Services - Press Release Services") ### Case Study: Waseda Farms [ Read More ](https://thenewsguy.com/case-study-waseda-farms/) ## Frequently Asked Questions What publications can you get me featured in? We work with 100’s of major publications, from top-tiers like Forbes, Entrepreneur Magazine, Yahoo News, Bloomberg, to many mid-tier publications as well. Who is this suitable for? We typically work with entrepreneurs and executives. However, our services are for anyone who is looking to grow their brand and be consistent in media because staying current in media is how you stay current in the world. Is there a Measurable ROI? You get to become a credible, trusted source in your industry, which then opens doors and leads to opportunities that set up for success. We position you in such a way where you can demand more money because you’ll have credibility and a great reputation behind your name. And in this day and age, reputation is everything. What Makes your system better than the PR firm next door? We give everyone a media dominance plan that is customized for THEM only and tailored to THEIR unique needs. We are able to control the narrative of your story, guarantee placements at half the cost, and move fast with very quick turnaround times and delivery rates. Plus, we live it every single day! This is exactly what we did for ourselves, now let us replicate it for you. ![featured article service for business](https://thenewsguy.com/wp-content/uploads/2024/04/featured-article-service-for-business.jpg "featured article service for business - Press Release Services - Press Release Services") ## Lets Get Your Business Featured Today Ready to take your online presence to the next level? Partner with 38 Digital Market and let us help you get your business featured in front of the right audience. Our team of experienced professionals is committed to delivering exceptional results that drive growth and success for your business. Contact us today to learn more about our Featured Article service and start making a lasting impact online. [ I'm Ready to get Featured ](https://38digitalmarket.spp.io/order/Featured-Articles) ### more reviews ### What They're Saying What our clients are saying about our services. ![Digital Marketing Agency Client 2](https://thenewsguy.com/wp-content/uploads/2020/05/Phil-Rankin.jpeg "Phil Rankin - Press Release Services - Press Release Services") Randy and his team have been great partners for me. I’m a manufacturing business that is launching a product of our own, Even Mix™. Randy and his team have provided expert advice and guidance. ### Phil R. CEO ![Digital Marketing Agency Client 3](https://thenewsguy.com/wp-content/uploads/2020/05/Business-Man-2-scaled.jpg "He is the besDigital Marketing Agency Client 3t car mechanic in town - Press Release Services - Press Release Services") 38 Digital Market knows how to deliver leads guaranteed without false promises. I was very lucky to be referred by a friend that used these guys for their business. My business has generated great leads and my website is great also. ### Adam G. President ![Digital Marketing Agency Client 1](https://thenewsguy.com/wp-content/uploads/2020/05/Business-Man-1-scaled.jpg "Digital Marketing Agency Client 1 - Press Release Services - Press Release Services") Absolutely perfect service and great communication. 38 Digital is very helpful and delivers exactly what they say! Highly recommended if you need amazing local SEO. ### Charlie B Founder ![Digital Marketing Agency Client 4](https://thenewsguy.com/wp-content/uploads/2020/05/Business-Woman-1-scaled.jpg "Portrait of succeDigital Marketing Agency Client 4ssful Businesswoman - Press Release Services - Press Release Services") I have been working with 38 Digital Market for about 4 years now. They always fulfill their promises relating to our PPC goals and continue to help us grow our business. We are in regular communication with them and they are always very professional in all communications. ### Julie A. CEO ![Willie](https://thenewsguy.com/wp-content/uploads/2024/04/Willie.png "Willie - Press Release Services - Press Release Services") Look no further than 38 Digital Market if you’re searching for top-tier SEO services in Cleveland. Their team is a force to be reckoned with! Their proficiency in local marketing is unparalleled, and the content they’ve crafted for me is stellar. ### Willie Carr SEO ![Rory Stewart](https://thenewsguy.com/wp-content/uploads/2024/04/Rory-Stewart.png "Rory Stewart - Press Release Services - Press Release Services") At 38 Digital Market, the team’s dedication truly shines! The digital marketing strategies they’ve implemented have been game-changing for my business. Their innovative ideas and high-quality content were both refreshing and effective. Don’t look further if you want to uplift your online presence. Highly recommended! ### Rory Stewart ![](https://thenewsguy.com/wp-content/uploads/2024/04/Noah-Goff.png "Noah Goff - Press Release Services - Press Release Services") Partnering with 38 Digital Market was one of my best business decisions. Their local marketing insights are invaluable, their SEO tactics are spot-on, and their content creation? Simply top-notch! Every Cleveland business aiming to make its mark online needs to check them out. ### Noah Goff ![Cheyenne Hewett](https://thenewsguy.com/wp-content/uploads/2024/04/Cheyenne-Hewett.png "Cheyenne Hewett - Press Release Services - Press Release Services") I recently sought out 38 Digital Market for website design and was completely blown away by the results! Their creativity knows no bounds. Plus, their article-writing services gave my site the engaging content it needed. They don’t just promise quality, they deliver it! Dive into the digital realm with them, you won’t regret it! ### Cheyenne Hewett ![](https://thenewsguy.com/wp-content/uploads/2024/04/Jesse-Silva.png "Jesse Silva - Press Release Services - Press Release Services") I have been using 38 Digital Market Services for a while now and I am really pleased with the results. They are very professional, reliable and provide great SEO services to increase website traffic. Their SEO packages include: keyword research, link building, content creation, social media marketing, and search engine submission. ### Jesse Silva ![Keith Ferguson](https://thenewsguy.com/wp-content/uploads/2024/04/Keith-Ferguson.png "Keith Ferguson - Press Release Services - Press Release Services") 38 Digital Market is my trusted partner for positioning my business for success. The team at 38 Digital Market works behind the scenes to ensure my business is optimally visible on the web and drive additional traffic to my store. ### Keith Ferguson ## A Featured Article Service You Can Trust At 38 Digital Market, we offer a Reliable Featured Article service that sets us apart as the premier digital marketing agency. While we excel in various digital marketing aspects like search engine optimization and responsive web design, we also specialize in providing high-quality featured articles. As a growing professional agency, we deliver tailored business solutions for small and medium-sized organizations. Whether you’re an individual entrepreneur or a medium-sized organization, our team is equipped to cater to your needs with precision and expertise. We understand that each client is unique, requiring different levels of attention and personalized strategies to achieve their goals effectively. With our structured approach and capability to manage diverse accounts, we ensure you get the attention your business needs to thrive in the digital landscape. --- ### [Terms and Conditions](https://thenewsguy.com/terms-and-conditions/) **Published:** September 22, 2021 **Author:** Randy **Content:** # **38 Digital Market Terms and Conditions** ## 2025 Terms and Conditions Please read these Terms of Use (“Terms”, “Terms of Use”) carefully before using the 38 Digital Market websites or services (the “Service”) operated by 38 Digital Market (“us”, “we”, or “our”). Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, and others who access or use the Service. By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service. **Accounts** When you create an account with us, you must provide us with information that is accurate, complete, and current at all times. Failure to do so constitutes a breach of the Terms, which may result in immediate termination of your account on our Service. You are responsible for safeguarding the password that you use to access the Service and for any activities or actions under your password, whether your password is with our Service or a third-party service. You agree not to disclose your password to any third party. You must notify us immediately upon becoming aware of any breach of security or unauthorized use of your account. You will be invoiced for services. You agree to read any invoices carefully and contact Us if there are any questions. If you do not object to the invoice withing sixty (60) days after the date of the invoice, you will waive any objections to the invoice and will be deemed to have accepted all charges on such invoice. **Intellectual Property** The Service and its original content, features, and functionality are and will remain the exclusive property of 38 Digital Market and its licensors until payment is received in full. **Links To Other Web Sites** Our Service may contain links to third-party websites or services that are not owned or controlled by 38 Digital Market. 38 Digital Market has no control over and assumes no responsibility for, the content, privacy policies, or practices of any third-party websites or services. You further acknowledge and agree that 38 Digital Market shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services. We strongly advise you to read and comply with the terms and conditions and privacy policies of any third-party websites or services that you visit. **Termination** We may terminate or suspend access to our Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms. All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability. Upon termination, your right to use the Service will immediately cease. If you wish to terminate your account, you may simply discontinue using the Service. **Expiration of Pre-Purchased Services** Any prepaid purchases of our Press Release distribution services or Link Building services (“Pre-Purchased Services”) must be used within **eighteen (18) months** from the date of purchase. Pre-Purchased Services that remain unused after eighteen (18) months will automatically expire and will no longer be redeemable for services. No refunds, credits, or extensions will be issued for expired Pre-Purchased Services unless otherwise required by law. It is your responsibility to schedule, submit, or otherwise initiate the use of any Pre-Purchased Services within the applicable time period. We will make reasonable efforts to assist you in utilizing your services, but we are not obligated to provide notice prior to expiration. **Disclaimer** Your use of the Service is at your sole risk. The Service is provided on an “AS IS” and “AS AVAILABLE” basis. **THIS SERVICE IS PROVIDED WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR COURSE OF PERFORMANCE AND ALL SUCH WARRANTIES ARE EXPRESSLY DISCLAIMED**. Our liability under this agreement will not exceed the fees paid by you under this agreement during the six \[6\] months preceding the date upon which the related claim arose. **Governing Law and Disputes** These Terms shall be governed and construed in accordance with the laws of Cuyahoga County in the State of Ohio of the United States without regard to its conflict of law provisions. In the event of any dispute under these Terms, the exclusive jurisdiction for any lawsuit shall be the state and federal courts located in Cuyahoga County, Ohio. In the event that we need to resort to legal process to collect any amounts due hereunder or to enforce any terms of this Agreement, if we are successful, you will agree to pay our reasonable costs to do so, including but not limited to legal fees, court costs, etc. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have between us regarding the Service. In no event shall we be responsible or liable for any failure or delay in the performance of our obligations hereunder arising out of or caused by, directly or indirectly, forces beyond our control, including, without limitation, accidents, acts of war or terrorism, civil or military disturbances, nuclear or natural catastrophes or acts of God, and interruptions, loss or malfunctions of utilities, communications or computer (software and hardware) services; it being understood that we shall use reasonable efforts which are consistent with accepted practices in the marketing industry to resume performance as soon as practicable under the circumstances. **Changes** We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will try to provide at least 30 days notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion. By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, please stop using the Service. **Contact Us** If you have any questions about these Terms, please contact us. --- ### [Press Release Order - Backup April2024](https://thenewsguy.com/press-release-page-3/) **Published:** October 30, 2021 **Author:** Randy **Content:** # We Make Your Brand Irresistible ❤️ 38 Digital Market – SEO Experts – Will Have You Featured on Top News Publications. [ LEARN MORE ](#) [ CASE STUDIES ](https://prcasestudies.38digitalmarket.com/) ## Press Release Distribution Services ##### Featured Price ## Standard Package **This package is perfect for:** GMB Ranking, Website Ranking, Link Building & Diversification, Citations, Product & Services Announcements ## $97 ###### One Time - Google News Inclusion - 50+ ABC, NBC, Fox News - 50+ Authority News Partners - 100+ Finance & Biz Sites - 75+ Local Newswires - Published in our News Room [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) ##### Featured Price ## Advanced Package **This package is perfect for:** Brand Building, Reputation Management, GMB Ranking, Website Ranking, Link Building & Diversification, Citations, Product & Services Announcements. ​Some serious news site power and authority pointing back and linking to your brand and site. Established names attracting tens of millions of visitors every month, giving instant “Expert Status” to anyone who gets published on them. 400+ published news sites. ## $197 ###### One Time - **All of Standard Package PLUS:** - US State Distribution - International Distribution - Financial Sites - Published in our News Room [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) ##### Featured Price ## Premium Package **ALL OF THE STANDARD** **ALL OF THE ADD-ONS** APNews, Yahoo News Network, Benzinga, Market Watch, GlobeNews, 50 State newswires & 30 International news outlets. ## $477 ###### One Time - All of Standard Package - ALL Add-Ons!!! - APNews - Yahoo News & Finance - Benzinga - GlobeNewsWire - News Max - AppleNews - Distributed on our Private Google News Sites Network - 150+ sites - Published in our News Room [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) ## Add-ons to Standard Package ## US State Distribution Reach over 100 USA State Newswires [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) $45 ## International Distribution 20+ International Distribution sites & pickup to UK and Canada [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) $65 ## APNews APNews.com from the Associated Press [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) $65 ## Benzinga Leading Financial News Site - 87 DA [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) $65 ## Podcast Publishing Your Article Published Across All the Major Podcast Platforms [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) $45 ## PR Booster Google Stack, Link Campaign & Social Signals [ ORDER NOW ](https://38digitalmarket.spp.io/order/PR-Services) $99 [ Account Log-In ](https://38digitalmarket.spp.io/login) ## What's the Best Strategy? Check out our Strategy Guide [ Learn More ](https://thenewsguy.com/top-strategies-for-digital-press-releases/) ### [ Top Strategies for Digital Press Releases ](https://thenewsguy.com/top-strategies-for-digital-press-releases/) In today’s digital age, businesses have more opportunities to reach their target audience and communicate their message effectively. One effective tool for achieving this goal is the Digital Press Release. [ Read More » ](https://thenewsguy.com/top-strategies-for-digital-press-releases/) ### [ Sample Press Release Reports ](https://thenewsguy.com/sample-press-release-reports/) Our comprehensive press release reporting offers dual benefits for our clients. Firstly, we provide a detailed report outlining all the platforms where your press release has been distributed, complete with direct links for easy access. Secondly, we also offer an in-depth analysis of the traffic generated by your press release, giving you valuable insights into its effectiveness. [ Read More » ](https://thenewsguy.com/sample-press-release-reports/) ### [ Mastering the Art of Press Release Writing: A Comprehensive Guide ](https://thenewsguy.com/mastering-the-art-of-press-release-writing-a-comprehensive-guide/) Our Press Release Packages include writing a well-crafted article to ensure maximum news placement. You can also provide your own article. Here’s how to write a compelling Press Release. [ Read More » ](https://thenewsguy.com/mastering-the-art-of-press-release-writing-a-comprehensive-guide/) ## You May Also Like ### Our Additional Link Building Services - - - - - - - - - - - - - - - - - #### **Guest Posts** - #### **News Blasts** - #### **GSA Services** - #### **Cloud Stacks** - #### **Google Entity Stacks** - #### **EDU & GOV** - #### **Real Traffic, High DA Links** - #### **Niche Edits** [ Get Links Here ](https://38digitalmarket.spp.io/order/Links) ![Working on a Bigger Project](https://thenewsguy.com/wp-content/uploads/elementor/thumbs/92028464_642007559979831_773362643225280512_o-qmisoy39q0e8mubp5qevjvuv3rcgkalnidsp7jo55c.jpg "Working on a Bigger Project") ##### Feature Your Story On Over 400+ Outlets. ![](https://thenewsguy.com/wp-content/uploads/2021/10/logos-head-2.png "logos-head-2 - Press Release Services - Press Release Services") [ ![How to Use Press Release](https://thenewsguy.com/wp-content/uploads/2022/11/Book-cover.jpg "Book cover - Press Release Services - Press Release Services") ](https://lp.vbt.site/32632/pr-ebook-sign-up-form) ## Grab Your FREE eBook Here! [ Get the Book ](https://lp.vbt.site/32632/pr-ebook-sign-up-form) ##### The Benefits Of # A Press Release If you want to tell your story to millions, to reach your target audience, to build your brand/ profile value and to improve your network; try 38 Digital Market PR Distribution. We’re more than a news distribution company, we are storytellers. We’ll help you reach your target audience across top channels from news sites to social media. Our Wire Distribution Includes: Print & Broadcast Media, Trade Journals Submission to large network of websites. By Creating Large Media Pickup, 38 Digital Market Growth Experts Amplify Your Brand Stories Gain Advantage of Media Exposure and SEO Benefits for your Business with our Premium Press Release Services. - Increase Website Traffic - Massive Ranking Boost - Increase GMB Rankings - Massive Distribution with Contextual Anchor Text Links - Launch Jacking Advantage (Affiliate Marketers) - White Hat Authority Builder (Google Loves PR) - Improved Google Rankings + Massive Traffic - Boost Brand Awareness & Top Of Mind - Increase Brand Affinity & Recall - More Traffic, Sales, Conversion & Attention - Build Brand Trust & Perception ##### Also Included In Our ## Press Release Packages We can also provide additional sites and services based on need and location. For instance, if you need to target a specific State. If in **Canada**, we can include the Quebec News Tribune plus others. If in the **U.K**. we have a number of sites that we’ve created partnerships such as London Mercury, Liverpool Star, UK News, Belfast News. AND – we can publish to all international versions of Yahoo Properties. - Your business featured using industry-proven techniques and professional press release creation - Distribute for Massive exposure for your website - White-label reporting if needed - Provide a Full Report of where your article has been published - Delivery period 10-14 working days - Release links run through indexing network PR Experience 0 Y Happy Customers 0 + Distrubted Networks 0 + ![craig-cambell-seo-case-study](https://thenewsguy.com/wp-content/uploads/elementor/thumbs/craig-cambell-seo-case-study-qmisoy3c5pxyxnylbesaptvkeqvbc12q2zzdgfkn4g.jpg "craig-cambell-seo-case-study") [ READ CASE STUDIES ](https://prcasestudies.38digitalmarket.com/) [ ](https://prcasestudies.38digitalmarket.com/) #### [ Need More Proof? ](https://prcasestudies.38digitalmarket.com/) Read Our Case Studies From The World's Leading Brands!!! ##### Testimonials ## What Others Say! OUR CLIENTS **LOVE** OUR PRESS RELEASE SERVICES – **YOU WILL TOO!** [ READ CASE STUDIES ](https://prcasestudies.38digitalmarket.com/) “Impressive results. After publishing, saw an increase in organic search rankings despite major Google updates.” ![Digital Marketing Agency Client 3](https://thenewsguy.com/wp-content/uploads/2020/05/Business-Man-2-scaled.jpg "He is the besDigital Marketing Agency Client 3t car mechanic in town - Press Release Services - Press Release Services") Richard C. Owner "One of the articles Randy did is on page #1 when I search my Brand - His service is Top Notch!" ![Craig Campbell Press Release Review](https://thenewsguy.com/wp-content/uploads/2021/11/Craig-Fists-Up-scaled.jpg "Craig Fists Up - Press Release Services - Press Release Services") Craig Campbell SEO Trainer, Speaker, Agency Owner “38 digital has exceeded my expectations! They are quick and very responsive, and the work they do produces results.” ![](https://thenewsguy.com/wp-content/uploads/2021/10/woman-retoucher-looking-at-camera-smiling-working-in-creative-media-agency-1.jpg "woman-retoucher-looking-at-camera-smiling-working-in-creative-media-agency-1.jpg - Press Release Services - Press Release Services") Diamond Arrow Agency “Fantastic Service Under Promised and Massively Over Delivered, Two Thumbs Up, and Five Stars!” ![Digital Marketing Agency Client 1](https://thenewsguy.com/wp-content/uploads/2020/05/Business-Man-1-scaled.jpg "Digital Marketing Agency Client 1 - Press Release Services - Press Release Services") John R. PageOneWeb Agency ##### Other Services ## You May Also Like ## Explore All of our LINK BUILDING Services - - - - - - - - - - - - - - - #### **Guest Posts** - #### **News Blasts** - #### **GSA Services** - #### **Cloud Stacks** - #### **Google Entity Stacks** - #### **EDU & GOV** - #### **Real Traffic, High DA Links** - #### **Niche Edits** [ Get LINKS Here ](https://38digitalmarket.spp.io/order/Links) ##### Got Questions? ## Frequently Asked Which Package Should I Get? # Digital Press Releases – What Should I Do? In today’s digital age, businesses have more opportunities to reach their target audience and communicate their message effectively. One effective tool for achieving this goal is the [**Digital Press Release**](https://thenewsguy.com/press-release-page/). A digital press release is a communication method that allows businesses to distribute news and information to a broad audience, including journalists, bloggers, and other stakeholders. This article will explore the benefits of digital press releases and how they can be used to promote businesses, products, and services. We will also provide tips and best practices for creating effective digital press releases that get results. ## **Your Goal:** ## **Building Brand Authority** If your goal is to Build Brand Authority, a Digital Press Release is designed to share news and information with a broad audience, including journalists, bloggers, and influencers. When used effectively, a digital press release can help build brand authority in several ways. For example: 1. **Increased Visibility**: By distributing a press release online, you can reach a much larger audience than through traditional PR channels, which can help increase your brand’s visibility. 2. **Credibility**: A well-crafted press release can establish your brand as a credible source of information and expertise in your industry. Sharing news and updates on your products or services can demonstrate your expertise and build trust with your audience. 3. **SEO Benefits**: Press releases can also help improve your search engine rankings, as they can include relevant keywords and backlinks to your website. This can drive traffic to your site and boost your overall online visibility. 4. **Media Coverage**: If journalists or bloggers pick up your press release, it can lead to media coverage for your brand, further increasing your authority and credibility. A good plan could include our [Standard Package](https://thenewsguy.com/press-release-page/?add-to-cart=3312) *and* add on any of the profile-building sites such as APNews, Digital Journal, LA Weekly, Forbes, Entrepreneur, and Business Insider. ## **Reputation Management** A digital press release can be an effective tool for reputation management because it allows you to control the narrative and communicate directly with your audience. Here are some specific reasons why you might use a digital press release for reputation management: 1. **Crisis Management**: If your brand experiences a crisis or negative event, a digital press release can effectively get ahead of the story and share your side of the situation. By issuing a press release acknowledging the situation and outlining your response, you can demonstrate transparency and a commitment to resolving the issue. 2. **Correcting Misinformation**: If misinformation or rumors is circulating about your brand, a digital press release can help set the record straight. By providing accurate information and addressing any false or misleading claims, you can prevent the spread of misinformation and protect your reputation. 3. **Highlighting Positive News**: A digital press release can also promote positive news and accomplishments related to your brand. By sharing news of awards, achievements, or other positive developments, you can help shape the narrative around your brand and reinforce a positive reputation. 4. **Building Relationships with Media**: Regularly issuing digital press releases can also help build relationships with journalists and bloggers covering your industry. By providing timely and relevant news and information, you can establish your brand as a valuable source and build trust with these important stakeholders. A [Digital Press Release](https://thenewsguy.com/press-release-page/) can be a valuable tool for managing your brand’s reputation proactively and strategically. Taking control of the narrative and communicating directly with your audience can protect and enhance your brand’s reputation. The best strategy here would be our [Premium PR Package](https://thenewsguy.com/press-release-page/?add-to-cart=3313) – taking advantage of profile-building sites like APNews, Yahoo News, Benzinga, Digital Journal, and MarketWatch. ## **Service Based Business** For various reasons, a digital press release can be a valuable tool for a service-based business. Here are some specific ways that a digital press release can benefit a service-based business: 1. **Highlighting New Services**: If your service-based business is launching a new service or making significant updates to an existing service, a digital press release can effectively share this news with a broader audience. You can generate interest and attract new customers by highlighting your service’s unique features and benefits. 2. **Establishing Thought Leadership**: Establish your business as a thought leader. You can demonstrate your expertise and build trust with your audience by sharing insights, trends, or other valuable information related to your service. 3. **Promoting Events**: If your service-based business is hosting an event, such as a workshop, seminar, or webinar, a digital press release can generate interest and attract attendees. By sharing details about the event and highlighting the benefits of attending, you can encourage people to sign up and participate. 4. **Building Brand Awareness**: A Digital PR can also be a valuable tool for building brand awareness for your service-based business. By sharing news and updates related to your business, you can stay top-of-mind with your audience and reinforce your brand’s values and messaging. Our [**Standard Package**](https://thenewsguy.com/press-release-page/?add-to-cart=3312)**, add-on APNews, Digital Journal,** or go all-in with the [**Premium Package**](https://thenewsguy.com/press-release-page/?add-to-cart=3313) are solid strategies here. This can help a service-based business build its reputation, attract new customers, and establish itself as a thought leader in its industry. By leveraging the power of digital media to reach a wider audience, a service-based business can drive growth and success over time. ## **Product Based Business** A digital press release can be a valuable tool for a product-based business. Here are some specific ways that it can benefit a product-based business: 1. **Product Launches**: Effectively announce new products or product lines to a wider audience. By highlighting your product’s unique features and benefits, you can generate interest and excitement among potential customers. 2. **Reviews and Testimonials**: Digital Press Releases can also be used to share positive reviews and testimonials from satisfied customers. By highlighting the experiences of real customers, you can build trust and credibility with potential customers. 3. **Industry Recognition**: Share this news with a broader audience if your product has received awards or other industry recognition. By highlighting the achievements of your product, you can establish credibility and authority in your industry. 4. **Promotions and Discounts**: Highlight special offers, discounts, or promotions related to your product. By sharing these opportunities with your audience, you can encourage them to purchase and drive sales. A Digital Press Release can help a product-based business build brand awareness, generate interest and excitement around new products, and drive sales. A good strategy is our **Standard Package with add-ons** of APNews and/or Benzinga, and US State or Internation Distribution. ## **Local Business** Effectively promote a local business and its rankings on Google Maps. Here are some specific ways to use a digital press release for this purpose: 1. **Share the News**: If the local business has recently gained several positive reviews on Google Maps, use the PR to share this news with a wider audience. By highlighting the business’s achievements and success, you can generate interest and encourage people to visit the business. 2. **Highlight the Business**: In the press release, highlight the local business and its unique features and offerings. Share customer testimonials, photos of the business, or other relevant information to help readers understand what differentiates the business from competitors. 3. **Encourage Action**: Finally, encourage readers to take action by visiting the business in person or leaving a review on Google Maps. Include links or other calls-to-action to make it easy for people to find and interact with the business. We love to push local businesses and their rankings with our Digital PR’s! Use our **Standard Package with the US States Distribution add-on**. Link to your GBP URL, Google Busines.Site URL, embed your Google Map, and include your full NAP (name, address, phone) as listed on your GBP Profile. Use lots of Geo-Relevant keyword phrases to impact the local relevance. Are There Niches You CAN NOT Work With? Unfortunately, here’s a list of the Niches we DO NOT work with: - Sexually explicit/adult - Gambling - Loans - Racial issues - Political opinions - Religious opinions - Sex-related/ Sex-related sickness - Escort services - Adult products - Scams or Scam related products - Health claims or products like health supplements & pharmaceuticals - Firearms - Free Movie Streaming Sites - Game hacking - CBD, Hemp, Marijuana Does Your Price Include A Written Press Release? Yes, all our packages come with a fully optimized, 600+ word, written press release. We don’t publish until you approve of the press release draft. How Long Will My Press Release Live? News sites tend to purge old and irrelevant news from time to time. To stay relevant active news sites purge releases as fast as 3-4 months. Press releases are different from PBNs. This is why we recommend a release every 30-45 days. Can I embed MAPs in the PR? Yes, you can. Our service allows GBP MAP embeds as well as up to three images! How Many News Sites Do You Guarantee? We, do not offer any guarantee of news sites. One main reason is we are constantly adding and removing news sites from our distribution list. We do this to ensure the sites we have are of the highest quality we can get. Having said that, you can be assured of at least 300+ good news sites. How Many PR's Can I Order? The skies the limit! If you have a large number of PR’s that you would like to order – contact me to arrange special pricing (bulk orders start at 10 or more) Can You Guarantee Page 1 Ranking or any Ranking movement? Unfortunately, NO. A Press Release is part of an entire SEO process and not a one-hit-wonder. We cannot guarantee ranking movements or page 1 visibility because we are not the ones doing your SEO or on-page activity. Remember, PR’s are just ONE of many tools that a good SEO uses to get results! --- ### [Case Studies](https://thenewsguy.com/case-studies/) **Published:** February 6, 2024 **Author:** Elisabeth **Content:** # We Make Your Brand Irresistible ❤️ Tell Your Brands Story. [ LEARN MORE ](https://thenewsguy.com/our-digital-marketing-services/) ## Why a Press Release from 38 Digital Market? I’ve provided SEO agencies, affiliate marketers, and business owners with press release services for years. Long enough, in fact, that I’ve earned the nickname “the News Guy”. Now, silly nicknames and long-winded origin stories aside, I’m imagining that you’re reading this case study because you want to know if press releases actually work. Do real businesses benefit from media exposure? Do experienced SEOs choose press releases over traditional link building? Is it possible for small, local service providers to gain national attention? I’m going to answer all of these questions and more by zooming in on several real-life success stories from my past clients. Some of them are big names you’ve probably heard of. Others are small businesses that needed massive exposure. But all of them have an awesome story to tell and looked to professional press releases to get it out there. Let’s dive in. ## Get Seen On ![AP-logo](https://thenewsguy.com/wp-content/uploads/2024/02/AP-logo.jpg "AP-logo - Press Release Services - Press Release Services") ![abc-news](https://thenewsguy.com/wp-content/uploads/2024/02/abc-news.jpg "abc-news - Press Release Services - Press Release Services") ![Fox-news](https://thenewsguy.com/wp-content/uploads/2024/02/Fox-news.jpg "Fox-news - Press Release Services - Press Release Services") ![Market-Watch](https://thenewsguy.com/wp-content/uploads/2022/11/23.-Market-Watch.png "Market-Watch - Press Release Services - Press Release Services") ![Yahoo-finance-logo](https://thenewsguy.com/wp-content/uploads/2024/02/Yahoo-finance-logo.jpg "Yahoo-finance-logo - Press Release Services - Press Release Services") Plus Hundreds More… ![Working on a Bigger Project](https://thenewsguy.com/wp-content/uploads/2020/07/92028464_642007559979831_773362643225280512_o.jpg "Working on a Bigger Project - Press Release Services - Press Release Services") ## Randy Rohde **The News Guy** #### Ready to Build Your Reputation? [ TALK TO ME ](https://thenewsguy.com/press-release-page-2/) ## Case Studies: Real Success Stories **Discover existing stories about our valued clients. See how our teamwork and smart strategies made big, positive changes for them. Drive into these real stories to understand how we can do the same for you.** ![tanner-howe-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/tanner-howe-case-study.jpg "tanner-howe-case-study - Press Release Services - Press Release Services") ### Case Study: Tanner Howe [ Read More ](https://thenewsguy.com/case-study-tanner-howe/) ![craig-cambell-seo-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/craig-cambell-seo-case-study.jpg "craig-cambell-seo-case-study - Press Release Services - Press Release Services") ### Case Study: Craig Campbell SEO [ Read More ](https://thenewsguy.com/case-study-craig-campbell-seo/) ![Waseda-Farms-Market-case-study](https://thenewsguy.com/wp-content/uploads/2021/01/Waseda-Farms-Market-case-study.jpg "Waseda-Farms-Market-case-study - Press Release Services - Press Release Services") ### Case Study: Waseda Farms [ Read More ](https://thenewsguy.com/case-study-waseda-farms/) ## Why Do Press Releases Work So Well? These are just three specific stories. But they represent the hundreds of clients I’ve served over the past several years. Clients turn to me again and again for press releases that work. Again and again, we land top spots in Google, earn memorable media placement, and help local businesses gain national or worldwide attention. **But why do press releases work so well?** **Why are they an integral part of any “[link-building](https://linkjuicee.com/link-building/)” campaign?** Because people love stories. If you have… - A good story to tell - Someone to put it to words for you - And a way to distribute it to a massive network of major media outlets Then traffic leads, and backlinks will follow. So if you want to be featured in my next set of successful case studies, let me help you find the right words to tell your story to the world. [ Let’s Get Started ](https://thenewsguy.com/press-release-page-2/) ## Recommended By World Leading SEO – Craig Campbell ## He’s Not The Only One Though! - - “My clients were very pleased and impressed with this press release! Made me look like a hero! Thank You! will use again!” Blackstorm “Excellent service, excellent communication, excellent delivery. I’ll be back.” Patu888 “Impressive results. After publishing, saw an increase in organic search rankings despite major Google updates.” RichardCheah “The absolute best service! Randy is amazing at communication, and is making a huge difference to my rankings.” Andrealynndrake “38 digital has exceeded my expectations! They are quick and very responsive, and the work they do produces results.” Diamondarrow “Fantastic Service Under Promised and Massively Over Delivered, Two Thumbs Up, and Five Stars!” Johnrobbins --- ### [Privacy Policy](https://thenewsguy.com/privacy-policy/) **Published:** March 17, 2020 **Author:** Randy **Content:** # **Privacy Policy** Our business including our affiliates (collectively “we,” “our,” “us,” “and “the Company”) takes your privacy very seriously so we want to provide you some information on our Privacy and Cookie Policy (the “Policy”). This Policy describes how we collect, use, share and protect information obtained from customers, users and visitors to our website. By using our website, you have agreed and are additionally subject to any additional Terms of Service which incorporates this Policy by reference. This Policy describes: – How we collect and you may provide; information through our website including the domain, any mobile applications, call tracking lines and customer and user dashboard or portal (collectively, the “Sites”); – How we use and protect information; – With whom we may share information; and – The types of information we collect. We put forth this Policy because we want you to be aware of the information we collect and help you make an informed decision about using our Sites and services. By visiting the Sites, linked pages, features, content or using any of our services, you acknowledge and accept the practices and policies outlined in this Policy. If you do not agree to this Policy, you may not access or otherwise use the Sites. 1\. WHAT INFORMATION DO WE COLLECT? Information You Provide: We collect information you enter on our Site when you create an account, register, engage in a transaction, search our products, contact us by telephone or through our call tracking telephone line, email or otherwise participate in any other promotions, surveys or questionnaires we sponsor. Please note we may collect personally identifiable information (“PII”) from the Sites only when you choose to provide it to us. The information collected may include contact information, payment information shipping information and purchase history. Mobile Web and Apps: We may collect certain additional information from you when you access the Sites with mobile devices. This information may include location, device type, unique device identifies, mobile operating system, site navigation, and other app-specific user data. You may restrict the collection of certain data by changing the settings preferences on your mobile device. Interest-Based Advertising: When you interact with the Sites, advertisements or other content provided by the Company or third parties on behalf of us, through your computer, phone or mobile device (“Devices”) we and third parties automatically collect non-personally identifiable information (“Non-PII”) about or from your Device including without limitation cookie information, pixel tags and unique device identifiers among others. We may use this information and tie it back to the information you provide us to customize your interaction with our business allowing us to send special offers which you may have interest. This form of advertising is based on anonymous information and not on any personally identifiable information. We and our vendors know your interests but cannot personally identify you in connection with the delivery of a specific ad. 2\. COOKIES. A cookie is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. By using the Sites you accept the use of cookies described in this Policy. You can disable or delete cookies by changing the preferences on your Device browser. Disabling cookies may prevent you from using some of the features on the Sites. Please note cookie-based opt-outs are not effective on mobile applications. We use third-party tracking services that may use cookies to provide non-personally identifiable information and services on our Sites. These tracking services collect information about our users to assist with analysis and targeted advertising. Our Third-Party Service Providers (“Third-Party Service Providers”) may use pixel tags or web beacons to control the automated collection of Non-PII. In order to collect the kinds of information described in the Policy and to see how you interact with our Sites, we or third parties may use JavaScript or other languages to send instructions to your Devices. 3\. WHAT WE DO WITH COLLECTED INFORMATION. We may use the information you provide to us, directly or indirectly, and information we collect about you for various reasons including to improve your user experience across the Sites, assist with marketing and advertising efforts, create, administer and communicate with our regarding your account, notify you regarding any updates or changes, in order to comply with applicable laws. We may employ Third-Party Service providers to help, on our behalf in providing analytics, advertisements, links, or other tools and services. These Third-Party Service Providers may collect Non-PII through use of cookies, pixel tags or other automated means. The Third-Party Service Providers may use this information internally or share with us to assist in providing a more customized experience. We may enhance the Non-PII collected via our Site with Non-PII collected from our Third-Party Service Providers and business partners. 4\. SHARING OF INFORMATION. We may share information we collect with our Third-Party Service Providers that we engage to help us administer and provide our service and to perform tasks on our behalf. We may also use your PII as provided by you through the Site to contact and correspond with your and/or respond to your inquiries. Additionally, we may disclose information about you if we are required to do so by law or legal process. 5\. CHILDREN’S PRIVACY RIGHTS. We do not knowingly collect information from anyone under the age of thirteen (13). Our Sites are not intended for or direct at children under the age of thirteen (13) years old. Any user under the age of eighteen (18) must be accompanied by an adult when accessing the Sites. 6\. SECURITY. We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. 7\. LINKS TO OTHER SITES. Our Sites may contain embedded links that enable you to visit other sites of interest. Once you have used these links to leave our site, you should note that we do not have any control over the other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites. 8\. WHAT CHOICES DO USERS HAVE? You can choose not to disclose information to us, however, some of this information may be necessary to take advantage of our services or features of the Sites. You can opt-out of promotions, other communications from the Company by changing preferences or emailing opt-out@mylocalpage.com. You can also opt out of the collection of certain information collected by mobile applications by changing your setting preferences on your mobile device. You may restrict information we, and other websites, collect through the use of cookies by changing the preferences on your device browser to disable or delete cookies. If you have questions about the features on our Sites or to opt-out please contact us directly at opt-out@mylocalpage.com. 9\. CHANGES IN POLICY. The information we collect through or on our Sites is covered by the privacy policy in effect at the time the information is collected. We may amend or revise this Policy from time-to-time. Any revised or amended policies will be posted on our Sites and will reflect the date it was last updated. 10\. Our Site is maintained in the United States of America. By using this Site, you authorize the export of your information to the USA and its storage and use as specified by this policy. --- ### [Accessibility](https://thenewsguy.com/accessibility/) **Published:** January 30, 2020 **Author:** Randy --- ## Categories ### [SEO](https://thenewsguy.com/category/seo/) --- ### [Business](https://thenewsguy.com/category/business/) --- ### [Case Study](https://thenewsguy.com/category/case-study/) --- ## Tags ### [Branding and SEO](https://thenewsguy.com/tag/branding-and-seo/) --- ### [SEO](https://thenewsguy.com/tag/seo/) --- ### [SEO Guidelines](https://thenewsguy.com/tag/seo-guidelines/) --- ### [Press Releases](https://thenewsguy.com/tag/press-releases/) ---