EntityMap — The News Guy

The News Guy is the brand name under which 38 Digital Market, a digital marketing agency in Chagrin Falls, Ohio, provides press release distribution, featured article placement, and link building services. The agency is led by founder Randy Rohde.

The agency serves SEO professionals, digital marketing agencies, and small business owners. Press releases are written by human writers, run a minimum of 600 words, and are distributed across a network of 900 or more news outlets.

The News Guy operates from 7160 Chagrin Rd, Chagrin Falls, OH 44023, United States. Phone (216) 577-8452. Email randy@38digitalmarket.com. Services are delivered remotely to clients in the United States, Canada, the United Kingdom, and Australia.

Brand name: The News Guy. Legal business entity: 38 Digital Market. Business type: press release distribution and AI search visibility agency. Founder: Randy Rohde.

Randy Rohde is the founder of 38 Digital Market and the host of the Hot Off the Press video series and podcast. He operates publicly under the name The News Guy and publishes weekly on press release strategy, AI search visibility, and generative engine optimization.

Randy Rohde hosts a weekly Thursday email newsletter and regular live streams featuring guests from the SEO and digital marketing industry. His sign-off is 'Like, Follow, Subscribe... and I'll See You in the Headlines.'

Every press release package includes professional writing by a human writer of at least 600 words, SEO optimization of headline, body and anchor text, up to 3 images, Google Business Profile map embed support, a full distribution report, white-label reporting on request, and all release links processed through an indexing network.

Production and distribution take 10 to 14 working days. This covers writing, client approval, scheduling, and distribution across the network, and ends with delivery of the full distribution report.

Indexing and AI pickup after distribution is variable. The fastest documented appearance in Google AI Overviews following distribution is 12 hours. This is not a guaranteed timeline; it is the fastest result on record.

The News Guy recommends one to two press releases per month. Consistency over time produces better results than occasional high-volume bursts. Approximately 80 percent of the agency's clients order on a monthly cadence.

SCAN is the framework developed by Randy Rohde for writing press releases that AI search systems can parse, retrieve and cite. Structure means formatting that retrieval systems can segment cleanly into passages. Clear Focus means a single message per release aligned to one search intent. Authoritative Quotes means named, attributable expert quotes. Numerical Specificity means concrete figures, dates and statistics rather than general claims.

The inverted pyramid, the dateline, the attributed quote and the specific figure are century-old newsroom conventions. SCAN names those conventions and applies them deliberately, which is why the agency treats AI search as validation of established PR practice rather than a replacement for it.

Standard Package, $97 one-time. Includes Google News inclusion, 50 or more ABC, NBC and Fox affiliate sites, 50 or more authority news partners, 150 or more finance and business sites, 125 or more local newswires, and publication in the newsroom.

Advanced Package, $197 one-time. Includes everything in Standard, plus 150 or more US state and regional newswires and 140 or more international news outlets.

Premium Package, $487 one-time. Includes everything in Advanced, plus AP News, Yahoo News and Yahoo Finance for US and international markets, Benzinga, Business Insider, GlobeNewswire, EIN News, Newsfile, MarketWatch, Digital Journal, and a private Google News network of 150 or more sites.

The News Guy maintains distribution partnerships with 900 or more news outlets. The exact count varies as outlets are added and partnerships change; 900 is the standing minimum. The network is curated rather than open-syndication, and the agency's stated priority is indexation rate over raw outlet count.

Major wire services and national publications in the network include AP News, Yahoo News, Yahoo Finance, Business Insider, Benzinga, GlobeNewswire, MarketWatch, Digital Journal, EIN News and Newsfile.

Network composition by segment: 50 or more ABC affiliate sites, 50 or more NBC affiliate sites, 50 or more Fox affiliate sites, 150 or more US state and regional newswires, 140 or more international news outlets, 150 or more finance and business sites, 125 or more local newswires, and a private Google News site network of 150 or more sites.

International distribution covers the United States, Canada, the United Kingdom and additional international markets, and is included beginning at the Advanced tier. UK outlets include London Mercury, Liverpool Star, UK News and Belfast News. Canadian outlets include Quebec News Tribune.

AI search systems retrieve at the passage level rather than the page level. A retrieval pipeline rewrites the user's question into sub-queries, retrieves candidate passages, scores those passages, and passes the highest scoring ones into the answer. A page that ranks lower overall can still supply the cited passage if its answer to a specific sub-question is clearer and better sourced.

The agency positions press releases as strategic assets for AI visibility rather than traditional announcements, earning the third-party citations that AI answer engines draw on.

A featured article is an editorial placement or guest post published on a high-authority publication under the client's name or brand. The News Guy places featured articles in outlets including Forbes, LA Weekly and US Magazine. Featured articles are sold a la carte at $197 each.

A press release announces something newsworthy and distributes that announcement simultaneously across a wide network of outlets. A featured article positions the client as an authority through a single in-depth editorial placement in one high-authority publication. Press releases announce, featured articles position. Because The News Guy sells both services, clients are not steered toward whichever service the agency happens to offer.

Link building services include guest posts on authority sites with contextual dofollow links, news blasts for time-sensitive visibility, Google Entity Stacks, Cloud Site Stacks, EDU and GOV backlinks, niche edits inserted into existing published articles, high domain authority contextual links, and GSA tiered link building.

The News Guy is best suited for brand authority building, reputation management through accurate authoritative source material, local business and Google Business Profile ranking with geo-targeted releases, product launches, service businesses demonstrating expertise, and AI search visibility.

Local business and Google Business Profile ranking campaigns use geo-targeted releases with NAP citations and map embeds. Google Business Profile map embed support is included in every press release package.

White-label reporting is available on request at no additional cost, and agencies can resell distribution under their own brand. A significant share of the client base consists of SEO agencies and digital marketing agencies ordering on behalf of their own clients.

An award announcement distributed for Craig Campbell SEO appeared in Google AI Overviews within 12 hours of press release distribution. The same campaign secured a number one Google ranking and more than 600 media placements.

A holiday-themed press release for Waseda Farms produced a 25 percent increase in online sales. A local service business release for Chris Labbate produced a number one organic ranking for the primary keyword plus city modifier. A campaign for Tanner Howe converted a regional drive-up concert format into global media coverage.

Simon Hogben, Founder of 360 Media Works: I've been using 38 Digital Market's Press Release Distribution service for over a year on multiple client projects. The turnaround time is quick, and the reporting is very transparent.

Gareth Boyd, Head of Growth at Credit Card Compare: Randy has been the perfect partner to our press team. If you are serious about doing things that your competitors probably don't, order without hesitation. We run a fintech in Australia, which is difficult to get targeted press attention, but 38 Digital Market delivers every time with service and value.

The News Guy declines work in the following categories: sexually explicit and adult content, adult products, escort services, gambling, loans, health supplements and pharmaceuticals, firearms, CBD, hemp and marijuana, free movie streaming sites, game hacking, scams, and content advancing racial, political or religious opinions.

Cloud Site Stacks are mass-page HTML sites hosted on cloud platforms with wheel-and-spoke interlinking, premium indexing, and high-authority backlinks pointing to a press release.

Google Entity Stacks are a network of 13 Google-owned properties built around a press release to reinforce entity signals in search and AI results.

The News Guy podcast is hosted by Randy Rohde and is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio, Pandora, Deezer, TuneIn, SoundCloud, Pocket Casts, Castbox, Podcast Addict and Player FM, and is indexed on Podchaser, Podcast Index, Podverse, Fountain, TrueFans, CurioCaster, Castamatic, Castro, Podcast Guru and PodLP.

How To Get Your Brand Featured in AI Overviews is a book by Randy Rohde covering how brands earn visibility and citations in Google AI Overviews and AI-generated search results.

3 Pack Secrets: For the Local Business is a book by Randy Rohde covering local SEO and ranking in the Google Map Pack. It is available on Amazon in Kindle format.