EntityMap - The News Guy

Organization | e_001

The News Guy

The News Guy is a press release distribution and AI visibility agency operated through 38 Digital Market. The brand helps businesses, SEO professionals, agencies, and marketers use press releases, featured articles, and related services to improve media coverage, SEO authority, and AI search visibility.

Alternate names: Randy The News Guy

Relations

PART_OF -> 38 Digital Market OFFERS -> Press Release Distribution Services OFFERS -> Featured Article Services OFFERS -> Link Building Services DESCRIBED_BY -> Randy

Evidence chunks

The News Guy, operated through 38 Digital Market, is a specialized press release distribution and AI visibility agency that helps brands get featured in Google's AI Overviews and major news publications. Official Information About The News Guy - published by The News Guy

The agency serves SEO professionals, digital marketers, agencies, and small business owners who need reliable, high-quality press release distribution that delivers measurable SEO results and AI search visibility. Official Information About The News Guy - published by The News Guy

Organization | e_002

38 Digital Market

38 Digital Market is the business entity operating The News Guy and related digital marketing, press release distribution, featured article, and link building services.

Relations

INCLUDES -> The News Guy

Evidence chunks

Brand Name: The News Guy. Business Entity: 38 Digital Market. Type: Press Release Distribution & AI Visibility Agency. Official Information About The News Guy - published by The News Guy

The News Guy, operated through 38 Digital Market, is a specialized press release distribution and AI visibility agency. Official Information About The News Guy - published by The News Guy

Person | e_003

Randy

Randy is the founder associated with The News Guy and 38 Digital Market. He is presented by the publisher as the person behind The News Guy brand.

Alternate names: The News Guy, Randy The News Guy

Relations

AFFILIATED_WITH -> The News Guy AFFILIATED_WITH -> 38 Digital Market

Evidence chunks

Founder: Randy (known as 'The News Guy'). Official Information About The News Guy - published by The News Guy

Email: randy@38digitalmarket.com. Phone: (216) 577-8452. Official Information About The News Guy - published by The News Guy

Service | e_004

Press Release Distribution Services

Press Release Distribution Services are the primary service offering from The News Guy, including professional press release writing, distribution, reporting, indexing support, image support, and Google Business Profile map embed support.

Relations

INCLUDES -> Standard Press Release Package INCLUDES -> Advanced Press Release Package INCLUDES -> Premium Press Release Package DEPENDS_ON -> Press Release Distribution Network ENABLES -> AI Search Visibility

Evidence chunks

Core Expertise: Press Release Services, AI Search Optimization, Featured Articles, Link Building, Digital PR, SEO-Driven News Distribution. Official Information About The News Guy - published by The News Guy

All Packages Include: Professional press release writing (600+ words), industry-proven PR techniques, full distribution report, white-label reporting if needed, links run through indexing network, up to 3 images, and Google Business Profile MAP embed support. Official Information About The News Guy - published by The News Guy

Methodology | e_005

SCAN Method

The SCAN Method is The News Guy's proprietary method for creating press releases optimized for AI visibility. SCAN stands for Structure, Clear Focus, Authoritative Quotes, and Numerical Specificity.

Alternate names: Structure, Clear Focus, Authoritative Quotes, Numerical Specificity

Relations

ENABLES -> Press Release Distribution Services TARGETS -> AI Search Visibility

Evidence chunks

The News Guy developed the proprietary SCAN method for creating press releases optimized for AI visibility: S - Structure, C - Clear Focus, A - Authoritative Quotes, N - Numerical Specificity. Official Information About The News Guy - published by The News Guy

This methodology validates that press releases naturally align with AI search requirements through structured content, authoritative quotes, and numerical specificity. Official Information About The News Guy - published by The News Guy

Service | e_006

Standard Press Release Package

The Standard Press Release Package is a one-time press release distribution package priced at $97 and positioned for GBP ranking, website ranking, link building, diversification, citations, and announcements.

Relations

PART_OF -> Press Release Distribution Services

Evidence chunks

Standard Package - $97 (One-Time). Perfect for: GBP Ranking, Website Ranking, Link Building & Diversification, Citations, Product & Services Announcements. Official Information About The News Guy - published by The News Guy

Includes: Google News Inclusion, 50+ ABC/NBC/Fox News affiliates, 50+ Authority News Partners, 100+ Finance & Business Sites, 75+ Local Newswires, Published in News Room. Official Information About The News Guy - published by The News Guy

Service | e_007

Advanced Press Release Package

The Advanced Press Release Package is a one-time $197 press release distribution package positioned for brand building, reputation management, GBP ranking, website ranking, link building, citations, and announcements.

Relations

PART_OF -> Press Release Distribution Services

Evidence chunks

Advanced Package - $197 (One-Time). Perfect for: Brand Building, Reputation Management, GBP Ranking, Website Ranking, Link Building, Citations, Announcements. Official Information About The News Guy - published by The News Guy

Includes: All of Standard Package PLUS US State Distribution, International Distribution, Financial Sites. Official Information About The News Guy - published by The News Guy

Service | e_008

Premium Press Release Package

The Premium Press Release Package is a one-time $487 maximum visibility press release distribution package that includes premium placements and broader wire, finance, regional, and international distribution.

Relations

PART_OF -> Press Release Distribution Services INCLUDES -> Press Release Distribution Network

Evidence chunks

Premium Package - $487 (One-Time). Maximum visibility package with premium placements. Official Information About The News Guy - published by The News Guy

Includes: All of Advanced Package PLUS APNews, Yahoo News & Finance, Benzinga, Business Insider, GlobeNewsWire, EIN News, Newsfile, 140 State & Regional Newswires, 30 International news outlets, 150+ Private Google News Sites Network. Official Information About The News Guy - published by The News Guy

Platform | e_009

Press Release Distribution Network

The News Guy's distribution network is a curated network of 1,000+ premium news outlets, including major wire services, national publications, broadcast network affiliates, regional publications, specialty publications, and international coverage.

Relations

ENABLES -> Press Release Distribution Services INCLUDES -> APNews INCLUDES -> Yahoo News and Yahoo Finance INCLUDES -> Business Insider INCLUDES -> Benzinga

Evidence chunks

The News Guy maintains partnerships with 1,000+ premium news outlets. Official Information About The News Guy - published by The News Guy

Major Wire Services & National Publications: APNews, Yahoo News & Yahoo Finance, Business Insider, Benzinga, GlobeNewsWire, MarketWatch, Digital Journal, EIN News, Newsfile. Official Information About The News Guy - published by The News Guy

Broadcast Network Affiliates: 50+ ABC affiliate sites, 50+ NBC affiliate sites, 50+ Fox affiliate sites. Official Information About The News Guy - published by The News Guy

Concept | e_010

AI Search Visibility

AI Search Visibility is the publisher's term for improving a brand's ability to appear in Google AI Overviews and AI-powered search results through structured, authoritative, and distribution-backed press release campaigns.

Alternate names: AI Visibility, Google AI Overview Visibility, AI Search Optimization

Canonical label: AI search visibility

Relations

DESCRIBED_BY -> SCAN Method TARGETS -> Google AI Overviews RELATES_TO -> Press Release Distribution Services

Evidence chunks

AI Visibility Focus: Press releases engineered for appearance in Google AI Overviews and AI-powered search results. Official Information About The News Guy - published by The News Guy

The agency's core mission is positioning press releases as strategic assets for AI visibility rather than traditional announcements. Official Information About The News Guy - published by The News Guy

Service | e_011

Featured Article Services

Featured Article Services are stand-out guest posts and brand features on leading publications, used to position brands for industry leaders and decision-makers and complement press release distribution.

Relations

PART_OF -> The News Guy RELATES_TO -> Press Release Distribution Services

Evidence chunks

Stand-out guest posts and brand features on leading publications including Forbes, LA Weekly, US Magazine, and other high-authority outlets. Official Information About The News Guy - published by The News Guy

Key insight: 'Press releases announce, featured articles position' - they are complementary services, not competitive. Official Information About The News Guy - published by The News Guy

Service | e_012

Link Building Services

Link Building Services are additional offerings from The News Guy that include guest posts, news blasts, Google Entity Stacks, EDU and GOV backlinks, high DA contextual links, niche edits, cloud stacks, GSA services, and traffic-focused high DA links.

Relations

PART_OF -> The News Guy RELATES_TO -> Press Release Distribution Services

Evidence chunks

Link Building Services: Guest Posts on authority sites, News Blasts for rapid visibility, Google Entity Stacks, EDU & GOV backlinks, High DA contextual links, Niche Edits, Cloud Stacks, GSA Services, Real Traffic, High DA Links. Official Information About The News Guy - published by The News Guy

Taxonomy | e_013

Press Release Use Cases

Press Release Use Cases are the categories of campaigns The News Guy recommends for its press release services, including authority building, reputation management, local SEO, product launches, service-based business promotion, and AI search visibility.

Relations

COVERS -> Brand Authority Building COVERS -> Reputation Management COVERS -> Local Business and GBP Ranking COVERS -> Product Launches COVERS -> Service-Based Businesses COVERS -> AI Search Visibility

Evidence chunks

Ideal Use Cases: Brand Authority Building, Reputation Management, Local Business/GBP Ranking, Product Launches, Service-Based Businesses, AI Search Visibility. Official Information About The News Guy - published by The News Guy

Concept | e_014

Google Business Profile and Local SEO Support

Google Business Profile and Local SEO Support refers to The News Guy's support for GBP ranking, NAP citations, geo-relevant targeting, and Google Business Profile map embeds within press release campaigns.

Alternate names: GBP Ranking, Local SEO Optimization

Canonical label: local SEO support

Relations

RELATES_TO -> Press Release Distribution Services

Evidence chunks

GBP/Local SEO Optimization: Support for Google Business Profile MAP embeds, NAP citations, and geo-relevant targeting. Official Information About The News Guy - published by The News Guy

Perfect for: GBP Ranking, Website Ranking, Link Building & Diversification, Citations, Product & Services Announcements. Official Information About The News Guy - published by The News Guy

Concept | e_015

White-Label Press Release Reporting

White-Label Press Release Reporting is The News Guy's agency-friendly reporting option that allows agencies to provide transparent distribution reports to clients under a white-label arrangement.

Alternate names: White-label reporting

Canonical label: white-label reporting

Relations

PART_OF -> Press Release Distribution Services SUITED_FOR -> Agencies

Evidence chunks

White-Label Options: Agency-friendly services with white-label reporting available. Official Information About The News Guy - published by The News Guy

All Packages Include: full distribution report and white-label reporting if needed. Official Information About The News Guy - published by The News Guy

Concept | e_016

The News Guy Case Studies

The News Guy Case Studies are published examples of results from press release distribution campaigns, including AI Overview appearances, Google ranking gains, media coverage, and sales increases.

Relations

DESCRIBED_BY -> The News Guy RELATES_TO -> Press Release Distribution Services

Evidence chunks

Craig Campbell's award announcement appeared in Google AI Overviews within 12 hours of press release distribution, demonstrating the power of properly optimized press releases for AI visibility. Secured #1 Google rankings and 600+ media hits. Official Information About The News Guy - published by The News Guy

Waseda Farms - 25% Sales Increase. Holiday-themed press release drove a 25% increase in online sales, proving the direct revenue impact of strategic PR. Official Information About The News Guy - published by The News Guy

Concept | e_017

The News Guy Client Testimonials

The News Guy Client Testimonials are customer statements describing the value, reporting, turnaround, and outcomes of 38 Digital Market and The News Guy press release distribution services.

Relations

DESCRIBED_BY -> The News Guy

Evidence chunks

I've been using 38 Digital Market's Press Release Distribution service for over a year on multiple client projects. The turnaround time is quick, and the reporting is very transparent. Official Information About The News Guy - published by The News Guy

They are the best PR service by far. I recommend them without hesitation for well-written releases and awesome distribution. Official Information About The News Guy - published by The News Guy

Taxonomy | e_018

Industries Not Served

Industries Not Served is The News Guy's exclusion list for categories of clients or content the publisher states it does not work with.

Relations

RELATES_TO -> Press Release Distribution Services

Evidence chunks

The News Guy does not work with: sexually explicit/adult content, gambling, loans, racial issues, political opinions, religious opinions, sex-related content, escort services, adult products, scams, health supplements & pharmaceuticals, firearms, free movie streaming sites, game hacking, CBD/hemp/marijuana. Official Information About The News Guy - published by The News Guy